This document discusses recent developments in social media platforms. It describes how Twitter now allows users to create their own "Moments" to curate stories and topics. It also discusses how Instagram stories are gaining popularity with over 100 million daily views. Additionally, it outlines new features for Facebook slideshow ads, including the ability to add text and music. Facebook is also testing tagging products in photos and videos. The document concludes with examples of brands using content sharing sites like ScoopWhoop and StoryPick to engage users through quizzes, tutorials, and tips.

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DigitalTrends
that createaBang!

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SocialStories

4. 1yearafteritslaunch,youcannow
createyourownTwitterMoments
Source: https://support.twitter.com/articles/20174546
http://www.digitaltrends.com/social-media/instagram-stories-views/
What are Twitter Moments?
• Curated stories showcasing the very
best of what’s happening on Twitter
• Customized to show current topics
that are popular or relevant
(regardless of who you follow)
How does it work?
1) Click on Moments tab (lightning bolt
icon)
2) You can select Moments categorized
by News, Sports, Entertainment etc.
3) When you see Moment you’d like to
explore, click to view entire story
4) Scroll down through the Moment
5) Click on any Tweets to view Tweet
details, like, reply or Retweet.
In related topics: How is Instagram Stories doing?
It’s already reached 100 million daily views since its
launch 2 months ago!
Stories Updates:
1. Ability to auto-save stories
2. Introduction of recommended stories
Learn how to create
your own Twitter
Moments by watching
this simple 40-second
video demonstration:
https://twitter.com/twi
tter/status/781160119
358763008

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Facebook’sNew
‘SlideshowAds’Features

6. Facebookhasintroducedseveralnew
featuresforSlideshowAds
Source: http://www.ovrdrv.com/latest-social-media-news-2/
Ability to create slideshows on-the-go on a
mobile device
The option to add text and music using
Facebook’s templates
Facebook wants to improve its on-the-go
features since a large number of
advertisers manage their Facebook Pages
on mobile:
“85% of marketers are using mobile
devices to manage their Facebook
business pages” - Adage
Slideshow is a simple, cost-effective tool that advertisers can use to quickly convert a set of
photos or an existing video into a lightweight video.
Videos can easily be turned into slideshows
and advertisers can use 2G targeting to reach
users on low-bandwidth connections.
The ability to upload up to 10 photos, when
before, the maximum number of photos was
seven.
Advertisers can choose from images in
Facebook’s stock image database or their
Page’s photo library.

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TagProductson
Facebook

8. Facebookistestingproducttagging
“To provide Page admins with more tools to drive organic product discovery, we’re testing
the ability to tag products in photos, videos, and posts.” – Facebook Spokesperson
Source: http://www.businessinsider.in/Facebook-is-letting-businesses-tag-their-products-in-photos-and-videos/articleshow/54617329.cms
When a product is tagged in a page's post, anyone can
tap on it to open a dedicated page from that page where
they can learn more information.
NO PAID ADVERTISING COMPONENT FOR TAGGING THE PRODUCTS

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ContentIntegration
onDigitalPlatforms
Brands are increasingly using content-sharing platforms such as ScoopWhoop, StoryPick and Miss Malini to
present meaningful content to make the user more informed, more entertained and more engaged.
The following slides feature some good examples of content integration.

10. Mercedes-Benzon
ScoopWhoop For Entertainment
Purposes
e.g. Personality Quiz
https://www.scoopwhoop.com/Can-We-Guess-Which-MercedesBenz-Best-Suits-Your-Personality/

11. L’OrealParison
MissMalini For Informative
Purposes
e.g. Product Usage

12. Pepsi promoted their “That Pepsi Intern” campaign by
appealing to interns frustrated in their intern life to
come apply for it
• Created an engaging gif article with ScoopWhoop
• Before you know you are seeing the video lying at
the end of the article
• As you come towards the end of the article and had a
good laugh over the usual “list” fill with stupid gifs, you
have a small little marketing message lying down in the
article which you are now reading without even
realizing it.
• On second thoughts, you don't really mind it, because
unlike other banner ads online, it didn't intrude.
Source: http://hooklineandclincher.in/but-first-a-branded-content-story/
PepsionScoopWhoop

13. RelianceonStoryPick
• Got people’s attention by using an
attractive headline
• No mention of brand name in title
• Reliance then introduced their product
“Simply Save”
• Gave advantages of their product
• Followed by general tips and advices
on interest
To conclude, shifted focus back to their
product, with an appealing call to action
http://www.storypick.com/grow-your-saving/

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ThankYou