Filemobile is a SaaS-based social marketing suite that has launched over 3,000 apps. It allows companies to gather, curate, publish and amplify user-generated content through its platform and products. The document provides examples of case studies where Filemobile helped companies like Gannett, The Weather Network and Life is Good implement user-generated content strategies across their digital properties. It also shares key stats on Filemobile's platform usage and success in helping companies connect with audiences through user-generated content.

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2. About Filemobile
•
SaaS based Social Marketing Suite
•
Founded in Sept 2006
•
Launched in excess of 3,000 apps
•
Partners: Brightcove & ICUC
•
Based in Toronto
Digital Media
Gannett
Wall Street Journal
Disney
ABC
Hearst TV
Fox News
Shaw Media
CBC
The Weather Network
Transcontinental
Seattle Post Gazette
Active Network
Digital Marketing
Molson / Coors
Honda
Ben and Jerrys
Life is Good
Sun Life
Royal Le Page
Campbell’s
Garage
Tim Hortons
Colgate
Maple Leaf Foods
Fisher Price
Agencies
BBDO
Taxi
Fluid
Rain 43!
Full House Interactive!
Brandfire Marketing!
Jet Cooper!
70 Mainstreet!
Draft FCB!
Publicis Canada!
Pixel Pusher!
Y&R Inc!
“Filemobile is best in class at user generated content ” - Gannett
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3. Some of the company we keep…
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been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
The image cannot be
displayed. Your computer
may not have enough
memory to open the
image, or the image may
have been corrupted.
Restart your computer,
and then open the file
The image
cannot be
displayed.
Your
computer may
not have
enough
memory to
open the
image, or the
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
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4. Companies are struggling to find fresh, relevant
content to continually engage with their audience.
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5. The creation of storytelling material that aracts
people to the brand
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6. to get something
valuable in return.
A brand must give
something valuable
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7. Instead of the commercial, be the show.
Instead of the banner ad, be the feature story.
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8. The value returned is oen that
people associate good things
with and return to engage with —
the brand.
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9. Content Marketing Maturity Model
Where are you on this chart?
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10. Consider user-generated content:
92% of consumers around the world say they trust earned media,
such as word-of-mouth & recommendations from friends, above all
other forms of advertising.
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11. Humans are visual beings
who are aracted to images
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12. Why? A picture is
worth a 1,000 words
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13. Photo posts get 39% more
interaction
People upload 300 m photos a
day on Facebook, 40% are from
mobile devices
… and people give them
a LOT more aention
Photos Make Up 93% of the Most Engaging
posts on Facebook
25% of consumers consider their
smartphone their primary camera
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14. Rich Media is expensive to produce
… and people give them
a LOT more aention
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15. Your audience wants to give you
their photos & videos
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16. The cost is your time in the
important role of curation
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17. Publish it to your audience
and let them consume it
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18. Celebrate your customer
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19. Let your customers help you tell your story
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20. Introduction
FORD f-150 at 1 million miles #fordpride
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21. Reason to moderate #fordpride
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22. Turn Words Into Images
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23. Find a great concept that works with your brand
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24. Make it easy for your audience to engage
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25. Social Activities drive engagement
YOUR DIGITAL BRAND
+ GOOD CONTENT
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26. Social Activities drive engagement
YOUR DIGITAL BRAND
+ GOOD CONTENT
= Earned Media
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27. Types of UGC Content
BORROWED CONTENT
OWNED CONTENT
! Your Program
! Your terms of use
! Uploaded to you
! Your community
! Your hashtag
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28. Tips for geing beer UGC
! Give users specific tasks
! Experiential Prize
! Mine the Facebook Social Graph
! Commenting / Rating / Voting
! Ask for it at the source: Mobile app
! Put UGC video on TV
! Seed your content
! Promote good content
! Curate & moderated your content
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29. The Solution: Filemobile’s Platform & Products
Gather.
Curate.
Publish.
Amplify.
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30. Flexible: How we deliver the solution:
APIs & SDKs:
C
O
M
P
L
E
X
I
T
Y
Fully documented, allow for
custom application for any device
or integration in any system
Template:
Create web apps fast with our component library
White Label:
Complete turnkey web and mobile apps
Widgets:
Web iframe drop and go
TIME TO DEPLOY
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31. Product Suite
Media Factory provides a cross-platform suite of products
Live Blogging
Social Feeds
User-Generated News
Contests
Community
Widgets
Mobile
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32. UGC Case Studies
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33. Case Study: CTV Mynews
!
Type: Gamification of citizen journalism
!
Client: CTV Mynews
!
Info: TV / Web audience at CTV is asked to send
in photos/video to be integrated into the CTV
Mynews experience. Mynews has 45,000 users
and has driven over 14 million page/views.
!
Contributors are engaged in a gamified citizen
journalism hub. Points and Badges are awarded
depending on the value of the content that is
contributed. The top award is for videos that are
broadcast on TV.
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34. Case Study – Ganne
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API: UGC Upload/Moderate/Publish
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Integrated across 100+ Local websites.
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API provides Gannett with freedom to integrate
into their CMS and Broadcasting systems.
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Over 200 million u/v have access to UGC
functionality.
!
Integrated with Brightcove Video Cloud.
!
Images and Video uploaded to specific “themes”
and “categories” drive page views inside
slideshows.
!
USA Today launching in the next rollout.
!
URL: Various Sites.
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35. Case Study – The Weather Network
!
API: Cross Platform Implementation
UGC Submission promotion every 10 min on TV.
!
15 million u/v per month [comScore].
!
Cross-platform implementation using APIs.
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Powering all photos and videos.
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Powering video w/ pre-roll / lower-thirds.
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User generated photos / videos.
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Geo-filtering on 10,000 cities.
!
Push to Broadcast, Pull from Broadcast.
!
Mobile / Tablet / Desktop applications(s) for
uploading and display.
!
http://bit.ly/LRXpim
!
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36. Case Study – Life is Good
• API: Moderated Instagram Feeds
• Client is ingesting Instagram feeds into Media Factory.
• Users are able to upload by using #optimism + they can
upload video or photo from their computers.
• API allows Life is Good to build a custom interface that
resembles Pinterest.
Case Study – World Bank
• Facebook Contest
• World Bank is running a photo/video contest in Facebook.
• Their audience must “Like” the Fan Page to access the
contest.
• All social activities are broadcast through the participants feed
driving most of the site discovery.
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37. Platform Key Stats
! Deployed in : Canada, USA, Australia & Europe (Q1/2014)
! Over 50,000,000 unique visitors per month*
! Over 4 million user sessions per day
! 100 + million API calls per month
! 150,000 photos / videos uploaded per month
! 25,000 comments per month
! Over 5 million registered users
! Over 10,000,000 media items uploaded
! 20 million + media views per month
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38. Thanks…
@filemobile
www.filemobile.com
blog.filemobile.com
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