This PPt is helpful forr all those who want to know the social media marketing .

1. Why Social Media Marketing is Important?
In this new era everyone is going towards digital &
online marketing.
SMM is a big business platform marketing which
connects the whole world.
SMM is the most ideal way to increase traffic on
social media within less time.

3. Facebook's mission is to give people the power to share and make
the world more open and connected.
Facebook is a free service that allows you create an online page to
connect with anyone anywhere.Facebook Page : Uploading,
Sharing Pictures, Video, Information, Messages, join groups.
Facebook is one of the most popular platforms, not only for
personal use but business as well. For businesses, Facebook is a
place to share photos, updates, and general news with those who
follow or like you.
Social Media Marketing

4. Status Update: Share what you’re doing
feeling or thinking, Attending & Interesting in Events
Facebook Chat: Real time communication with friends,
Clients, Customer.
Communication

5. Facebook Ads Types
Facebook Ads
Types
Click Ad Video Ad

6. Facebook Ads Types
Multi-Product (Carousel Ads) Facebook Lead Ads

7. Facebook Ads Types
Canvas Ad
Collection Ad

8. Facebook Ads Types
Page Like
Page Post
Photo Ads

9. Facebook Ads Types
Page Post Video Ads Page Post Text

10. Facebook Ads Types
Local Awareness Ads Event Ads

11. Facebook had 2.07 billion monthly active users (More
Fan Followers)

 Facebook is one of the most popular platforms, not
only for personal use but business as well.

 Facebook as a personal network to connect with their
friends or loved ones.
Why Facebook is Different Between Other Social Media

12. What are your expectations?

 What kind of exposure do you want?

 What kind of feedback would be most helpful for you?

 Do you hope to learn more about what existing customers think of your
products?

 What demographic are you not currently reaching but is valuable to you?

For example, do you hope to reach users in new regions, or older/younger
or male/female users?
Expectations and Set Goals Que.

13. We find the user growth, focus on your client’s target market.

 We set up goals as per clients requirement try to make a
opportunities for building awareness

 Facebook advertising, we can target ads to people in specific
cities (down to the zip code) and countries, or who have
indicated specific interests on their profiles (Jewelry,
Restaurant, sports, cooking, technology, travel, etc.). So you
easily connect with customers.

Focus On Brand Awareness

14. Then we Suggest a 60-Day Trial

 Facebook presence, suggest a trial period that lasts at least 60
days. If you start off with a good strategy and keep
expectations realistic, you’ll be well on your way. My motto is
always under-promise and over-deliver!

 At the start of the trial period, you will provide them with:

 An outline that will include several realistic goals.
 Goals could include a 20% increase in the number of fans who
engage with the Page by commenting and sharing (remember
If You Are Still Confuse

16. Youtube Marketing

17. Agenda
• History of YouTube
• YouTube Statistics
• YouTube Marketing Tips
• YouTube for Small Business
• Online Advertising Benifit
• YouTube vs. Google Video
• Types of Ad’s format

18. History of YouTube
• Founded in February 2005 and officially launched
in December 2005
• Consumer media company for the sharing,
commenting, and viewing of original videos
worldwide
• Purchased by Google October 9, 2006
– YouTube still operates independently
– Google bought YouTube for $1.76 billion

19. What is YouTube...?
• YouTube is a video sharing web-site where users can
upload, view and share video clips. Unregistered users can
watch most videos on the site by visiting
http://youtube.com, while registered users are permitted
to upload an unlimited number of videos, each with a
maximum length of 10 minutes.
• Making Youtube THE MOST DEMOCRATIC web-site on the
internet - so democratic, in fact, that some governments
have or are now considering banning its use

21. YouTube Statistics
• 1st largest video site on the web
•
• Around 100 Million Visitors visit YouTube per Month
•
• 5 Billion Video Streams Every month - 40% of all
videos online,(Do the Math - 5 Billion / 300 million
worldwide visitors = 17 streams a month per person)
•
• 15 Hours of video uploaded every minute.
•
• Did you know: In August 2008, YouTube became the
#2 search engines over Yahoo on Web (#1 is Google)

22. Make YouTube Marketing Pay off Without
Spending a Cent
• Many companies will create a YouTube channel and then will
upload nothing but "commercials" to their channel
• Companies who create a "viral video" experience, where in
they create characters and a storyline to "secretly" sell
products and services are 400 times more successful with
YouTube marketing
• The majority of companies who have found great success
with YouTube marketing will upload anywhere between 1
and 3 videos per week! The more updates that you create,
the more people that you will reach and the more traffic you
will generate to your business

23. Promote your Products through
YouTube videos
• If you have a product to sell, make the video in such a way
that you should attract viewers
• Prominently display your phone number and webpage
address in the video
• If you are a consultant and want to promote your services,
try to upload motivational lecture or slideshow about your
specific business practices to demonstrate your client
• If you are a musician to sell a CD, create a music video
• If you are and artist, create photo slideshow

24. Sell Product Placement in Your Videos
• Just as movie studios and television networks sell product
placement in their movies and TV shows,
• You can also sell them in your YouTube videos, especially if
you have a track record of high viewership.
• If you need extra resources to sell product placements,
you can use the services of Entertainment Media Works a
company that specializes in product placements.
• You can use plinking, the process of adding a link to a
product or service to an object or image in a video, such as
a Cloths you're wearing.

25. Online Video Advertising
Benifits
• Online market steadily rising
• Consumers spending more time on Web
– Shopping, Networking, Etc.
• Companies shifting budget away from TV
advertising and towards online video market
• More opportunities for video sharing and
advertising sites

27. Competition
• Major Competitors:
– MSN Video
– Google Video
– Yahoo
– MySpace
• YouTube has had the greatest overall rise in
popularity between January and August of
2006

28. YouTube vs. Google Video
• Uploading
– Free with YouTube profile
• Advertisements
– Banner Ads
• Access
– Categories and Tags
• Videos are easily
accessible
• Appearance
– Viewing page appears more
visually stimulating
• Uploading
– Free with Google account
• Advertisements
– No ads
• Access
– Categories and Tags
• Videos are easily
accessible
• Appearance
– Viewing page is a bit
outdated and very plain

29. Yotube Ads Formats

30. Conclusion
• Online video marketing is the wave
of the future……
• so, get out there and start posting
and watching!

31. References
 www.physorg.com/news164424171.html
 http://blog.cleancutmedia.com/video/youtube-statistics-
the-ultimate-time-suck
 http://www.allbusiness.com/operations/4112407-1.html
 http://ezinearticles.com/?YouTube-Marketing-Tips-
How-to-Make-YouTube-Marketing-Pay-Off-Without-
Spending-a-Cent!&id=2513742
 http://www.vision6.com.au/download/files/10678/7305
17/Use%20of%20online%20videos%20and%20YouTu
be%20as%20a%20marketing%20channel.pdf
 http://www.youtube.com/handbook_popup_produce_u
pload?pcont=bestformats

32. Instagram

33. What is Instagram?
A fast, beautiful and fun way to share your
life with friends and family.
Instagram is the fastest social media
platform to achieve success in less time

34. When?
Founded in 2010 by stanford graduates, Kevin
Systrom & Mike Krieger.
Launched in October 2010 with gaining more
than 100 million active users till April 2012.

35. Functions & Features
Includes free, unlimited access to social
network with plenty of fun play photos.
User profile - Choose own username & 150
characters Bio
Compatibility :- Facebook,Twitter,
Tumblr & Flickr

36. Key Facts:

37. Importance of
Instagram for Business
Instagram is suitable for every business- no matter what is
your business or the product and service that you offer
Instagram is a social networking site that allow the users
to post photos and short video clips. It enables the
customer to see what you offer.

38. The benefits of Instagram for your
business Sources
Personality Creativity Effectiveness
Building quality
content is one of
the best ways to
stand out from
the crowd of
competitors.
It can help you
to present the
personality of
any
particular brand
or the whole
business.
25% of US Fortune 500
companies use Instagram
for marketing purposes
and
uploaded 40% of the top
1000 most shared videos
on the website. They
can't all be wrong. can
they?

39. Let's get started with
Instagram
Create your business account on Instagram using your business name
as the username or a name that is instantly recognized with your brand.
Once you complete your profile, it is always recommended to connect
your account to your Facebook account which allows you to instantly
share your "Instagram photos" to your "Facebook Fans."

40. Show off products with "quality content" and
"personable videos"
Be creative with your
photos, posting them
along with short videos
(not more than 15
seconds) to show your
company’s core values
and brand.

41. Perform "Photo Caption
Contest”
When you perform
“Instagram Photo Contest”
ensure you make contest
themes that have photos
and videos focused to your
business objectives.
Also, ensure to focus on the
prize of the contest, so
as to get your customers
entering, and sharing with
their friends, too.

42. Advertising on Instagram
Instagram offers three different formats for advertising on the platform:
Photo Ads:
Video Ads:
Carousel Ads:

43. Hashtags
Instagram loves #hashtags. It’s the universal symbol for “show me everything that
matches
this keyword.”
Tap into existing #hashtag trends. You’ll increase the chance of people
stumbling on your image. If they like what they see, hopefully they’ll follow you.
Sunday: #SelfieSundayMonday: #MondayBlues, #MondayMotivation
Tuesday: #TuesdayBoozeday, #TransformationTuesday
Wednesday: #HumpDay, #WednesdayWisdom
Thursday: #tbt or #ThrowbackThursday
Friday: #FridayNight, #FridayReads #Weekend
Saturday: #Caturday, #SaturdayFun

44. Why should you use Twitter?
 Identify interesting people.
 Immediate onnections.
 It’s a great way to get to know people!.
 Keep up with the news.
 Increase sales of products or services.
 Create and capture conversations.
 Build Customer Relationships.

45. What can Twitter do for your
organization?
 Provide a way to receive feedback.
 Direct traffic to your project.
 Provide information about your work.
 Connect you to your target audiences.
 Raise awareness about your campaigns.
 Promote Blog, Articles, a LotContent on Twitter.
 you can embed tweets directly into your content and drive traffic back to your
Twitter page.

46. What are the Benefits of
Twitter for Business?
 It is easy to track the data collected through Twitter.
 You don’t have to stay online to reach people.
 Speedy provider of real time update.
 It is quick and easy to post a tweet.
 Can reach both local and global audiences.
 You can reach out to almost any corner of the
World.

47.  Becoming a more effective AD platform.
 Helps promote ideas and stories all over the globe
easily.
 It is easy to extend the reach of your company.
 Notifications allow you to always see when you are
tagged in a tweet or someone interacts with your
tweet. Hashtags make it easy to see trending topics and
things occurring around the world.

48.  It can be free.
 Twitter for Business does a great job of reaching
the younger generations.

49.  I think both are useful in different ways. Twitter is
secured and have a relaible source of information.
You will find a serious type of conversation on
Twitter as compared to Facebook. Also, Twitter
has been used by real celebrities, enterpreneurs,
even presidents of different countries that makes
Twitter V.I.P than Facebook. On the other hand
Facebook provides a good, efficient and easier
way to communicate with each other, but
Facebook is not that authenticated or relaible as
Twitter. So, as a mature one I would preffer Twitter
for my tweets, but for amature or friendly type
How is twitter better than
facebook

50.  Get up to date. You can be updated in any area of
your interest. The companies regularly post about
their new researches going on.
 Twitter is a place where you connect to all
unknowns and share your thoughts and follow
other's thoughts.

51. How do you join Twitter?
 Go to http://www.twitter.com/signup/

 Type in your name and email address, then create
a username and password

 Click “Create my account”

 Start following users, like @GlobalGiving

 Congratulations, you’ve successfully joined Twitter
and started following GlobalGiving!

52. Critique
I think Twitter is an extremely beneficial app to every
person who uses it. It can help benefit businesses
and politicians as well as facilitate communication
between people in their everyday lives. I personally
use Twitter every single day as both a source of
news and entertainment. It is easy to use and allows
for people like me to quickly check it throughout the
course of our busy days and gain information quickly
and effectively.