This document provides tips and strategies for using different types of rich media content on social media, including video, live video, vlogs, blogs, imagery, GIFs, audio, and infographics. It highlights that 2017 was the year of video on social media and consumers increasingly trust and engage with video content. Videos are especially useful for tourism businesses, with many consumers watching videos when planning trips, choosing destinations and activities. The document provides best practices for creating and sharing different kinds of rich media content across platforms like YouTube, Vimeo, Instagram and SoundCloud.

1. Blogging, vlogging and
the use of interactive
content to reach your
audience on social
media

2. Rich Media
"a broad range of interactive digital media
that exhibit dynamic motion, taking
advantage of enhanced sensory features
such as video, audio and animation."

3. 2017: Year of Video
1/3 of all online activity is video
watching
Live video is the biggest craze
Instagram stories have taken the
industry by storm
Consumers want authentic content as
well as produced videos
Consumers trust video content

4. Videos for Tourism
• 66% watched videos when thinking about taking a trip
• 52% watched videos when thinking about what type of
trip they would like to take
• 65% watched videos when choosing a destination
• 54% watched videos when deciding which
accommodation to stay at, and
• 63% watched videos when looking for ideas for activities
at a destination
Source: http://www.hospitalitynet.org/news/4077697.html

5. Live Video
Host Q & A’s
Stream events
Tours
Competition draws
Hot topics
Ephemeral Videos
People comment 10x more on Facebook
Live videos then on regular videos

6. Vlogs
A vlog is simply a video blog.
Tips for vlogging:
• Calm your nerves
• Have a plan
• Pick the right spot to record
• Record against plain background
• Ensure the lighting is natural
• Introduce yourself

7. Vlogs
• Ensure the sound quality is good
• Watch the time
• Edit (iMovie or Windows Live Movie
Maker)
• Get a second opinion
• Host (Vimeo/YouTube)
• Promote

8. Vlogging Content
What to vlog about:
• Your business
• Activities
• The island
• Tips and Tricks
• Travel
• Latest events

9. Blogging
Don’ be afraid, blogging is essentially
writing articles or news items!

10. Blogging Tips
Plan your blogs
Strong headlines
Pick good quality images (if necessary)
Make your content actionable
Be accurate with facts
Post regularly
Reply to comments
Share share share

11. Blog Content
What makes content great?
• It matters to your customers
• It is backed by expertise
• It is relevant
• It is easy to understand
• It is comical, touching,
thought provoking, educational …
therefore SHARABLE

12. Interesting Imagery
Grid Images
• Three-grid image: 1080 pixels in
height by 3,240 pixels in width.
• Six-grid image: 2,160 pixels in height
by 3,240 pixels in width.
• Nine-grid image: 3,240 pixels in
height by 3,240 pixels in width.
Go here: Instagrid

13. GIFS
Animated imagery:
Go here: Giphy
‘more than
100 million
GIFs were
shared on
Twitter in
one year’

14. Short Clips
Short clips are fun
and easy to do:
(download the app and use
in conjunction with Instagram)
Go here: Boomerang

15. Audio
Short audio clips can be a nice
way to vary your content:
• Keep your audio short,
2-3 minutes at most.
• Get audio testimonials.
• Do interviews.
Go here: SoundCloud

16. Infographics
Information graphics or infographics are graphic visual representations of
information, data or knowledge intended to present information quickly and
clearly. They can improve cognition by utilizing graphics to enhance the
human visual system's ability to see patterns and trends.

17. Extra Help!
Get in touch via email or visit my website
for more info:
jessica@jessicabrown.im
www.jessicabrown.im