Licensing international expansion strategies - corporate level strategies - Strategic management - Manu Melwin Joy

•Download as PPTX, PDF•

2 likes•2,308 views

Licensing is another way to enter a foreign market with a limited degree of risk. Under international Licensing, a firm in one country permits a firm in another country to use its intellectual property( Patents, trade marks etc).

Licensing - International Expansion strategies
Corporate Level Strategies

Prepared By
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.
Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com

Licensing
Licensing is another way
to enter a foreign market
with a limited degree of
risk. Under international
Licensing, a firm in one
country permits a firm in
another country to use
its intellectual property(
Patents, trade marks
etc).

Example of Licensing
• Examples of licenses
include a company using
the design of a popular
character, e.g. Mickey
Mouse, on their
products.

Licensing & Franchising
Licensing is similar to
franchising except that
the franchising
organisation tends to be
more directly involved in
the development and
control of the marketing
programme.

Licensing & Franchising
The major drawback of
licensing is the problem of
controlling the licensee
due to the absence of
direct commitment from
the international firm
granting the licence. After
few years, once the know-
how is transferred, there is
a risk that the foreign firm
may begin to act on its
own and the international
firm may therefore lose
that market.

Example
ITC Hotels and ITT
Sheraton corporation had
an agreement under which
ITC Hotel’s Welcom group
franchised two of its hotels
in Bangkok and Hong kong
to ITT Sheraton holding, in
exchange, the franchise for
Sheraton in India. Later,
partners decided to set up
a joint venture with
Sheraton having major
stake to manage all new
ITC hotel projects in India.

Licensing international expansion strategies - corporate level strategies - Strategic management - Manu Melwin Joy

This document discusses stability and growth strategies as game changers for organizations. It defines stability strategies as focusing on maintaining current performance levels and minor functional improvements. Growth strategies aim to significantly increase objectives like market share and sales. The document outlines different forms of stability and growth strategies such as stability through diversification or minor strategies. It also discusses reasons for pursuing stability or growth and how to implement these strategies, giving examples from Indian companies. Risks of stability strategies and reasons for growth strategy failure are presented.

Nestle

sarvanichandana

Nestle is the largest food and beverage company in the world, founded in Switzerland in 1866. It has over 300,000 employees worldwide and produces thousands of products including baby food, coffee, bottled water, and pet food. Nestle emphasizes teamwork and open communication in its organizational culture and leadership policies. It focuses on employee safety, training, and development to maintain a highly skilled global workforce.

International Strategic Alliance

Abu Hasan Al-Nahiyan

This document provides an overview of international strategic alliances. It discusses the characteristics of strategic alliances, including independence of partners, shared benefits, and ongoing contributions between partners. It also describes the types of strategic alliances, such as functional alliances involving production, marketing, finance, or research and development. Additionally, it outlines the key stages in the life cycle of a strategic alliance - formation, operation, and end or development. The scope of strategic alliances can range from comprehensive alliances across multiple business functions to narrowly defined alliances within a single function.

Drivers of CSR in India

Prachi Singla

Global strategic partnerships

Nurul Amin

Stability strategies corporate level strategies - Strategic management - M...

manumelwin

This document discusses various stability strategies that corporations may employ, including stability strategy, pause/proceed with caution strategy, no-change strategy, and profit strategy. It provides examples of industries that have used stability strategies like steel authority of India and cigarette/liquor industries. Hindustan Levers trial of selling shoes in cities is given as an example of pause/proceed with caution strategy. The document also briefly outlines no-change and profit strategies.

Present Value Interest Factor of an Annuity of 1$ Per Period Cumulative for 5...

Sundar B N

Franchising

Riadh Mohammed Arif

The document discusses franchising, including its meaning, types, benefits, costs, and evaluation process. It provides definitions of key terms like franchisor and franchisee. The main points are: 1) Franchising involves a franchisor granting a franchisee the right to use its trade names, trademarks, and business methods to sell products or services. 2) There are different types of franchises like business format, area, and single/multi-unit franchises. 3) Benefits include lower capital requirements and access to an established brand, while costs include royalty fees and less independence. 4) Carefully evaluating the franchise opportunity, franchisor, and market fit is important before

Capital movement theory describes international capital movement as any transfer of capital between countries, in the form of physical capital or financial capital, with the goal of obtaining extra profit through interest, dividends, shares, or rental profits from corporations abroad. International capital movement plays an important role in the economic development of many countries by providing outlets for savings, helping to finance underdeveloped countries, easing balance of payments problems, and contributing to more stable economic growth patterns through smoothing of business cycles. One of the most significant economic developments of the 1990s was the surge in international capital flows resulting from greater financial liberalization and technological improvements.

8 ethical and social considerations in strategy development

Taranpreet Kaur

This document discusses key ethical and social considerations in strategic planning. It identifies stakeholder participation, organizational values, individual values, and managing change as the main ethical considerations. Stakeholder participation, organizational values, and individual values are described as "acid tests" to ensure a strategy is developed with appropriate information and aligned with ethical standards. Change management is also highlighted as important to strategic planning to engage people and minimize risks from resistance to changes.

international orientations

BenshaChavelil

The document discusses four orientations - or levels of involvement - that firms can take when entering international business: 1. Ethnocentric orientation views foreign markets as an extension of the domestic market. Management and operations are controlled from the home country. This approach has minimal risk but also limited potential. 2. Polycentric orientation establishes independent foreign subsidiaries that adapt to local conditions. Each market is viewed as distinct. This increases commitment but allows for better adaptation. 3. Regiocentric orientation groups countries into regions and coordinates strategy at a regional level. This provides improved control while considering regional differences. 4. Geocentric orientation treats the entire world as a single market. A uniform global strategy is developed

working capital management

Dipak Mer

This document discusses working capital management and inventory management. It defines working capital and its sources, including short term sources like factoring, installment credit, bank overdrafts, commercial papers, and letters of credit. Long term sources include equity capital and loans. It also discusses estimating working capital needs using different approaches. The document then defines inventory and its management, including inventory turnover ratio and inventory control techniques like ABC analysis.

Cost of capital, Cost of debt, Cost of equity, Cost of preference shares, Wei...

Dayana Mastura FCCA CA

This document discusses weighted average cost of capital (WACC) which is a calculation of a firm's cost of capital considering the costs of the different components of the firm's capital structure (debt, equity, preference shares). It defines WACC and explains its importance as the minimum return a firm needs to earn on new projects/investments to break even. The document also outlines how to calculate WACC and the costs of each capital component (cost of equity using CAPM, cost of debt, cost of preference shares). It discusses how WACC is used as a benchmark for projects, in determining leverage limits, for valuation, and in discounting cash flows in a DCF analysis.

Franchising and licensing

udayjoshi35

The document presents information on franchising and licensing. It defines franchising as an arrangement where a franchisor grants rights and authorities to a franchisee. Franchising allows others to sell a company's products or services in exchange for fees and adherence to policies. Licensing is defined as authorizing another company to access intellectual property for a specified time period in exchange for consideration. Some key differences are that franchising provides a comprehensive business system while licensing only allows use of certain property. Examples of popular franchises in India include McDonald's, Dominos, and KFC.

The criteria behind the success of AirAsia

Wisaruta Chaolaka

01 nestle sales and distribution

Selvakani Nadar

Nestle is the world's largest food and beverage company founded in 1867 in Switzerland. It employs over 250,000 people globally and has operations in almost every country. Nestle operates under a decentralized model where each country manages its own business. In India, Nestle sells a wide range of products from milk and nutrition to chocolate and coffee. It uses a multi-layered distribution network of distributors, super stockists, wholesalers and retailers to supply its products across India from its 7 manufacturing plants. Nestle provides training and incentives to motivate its channel partners.

Agency theory

sagarphul

Agency theory examines conflicts of interest that arise between parties in a principal-agent relationship, such as between shareholders and company managers. It aims to align their goals and reconcile different risk tolerances. Mechanisms for dealing with conflicts include incentive-based executive compensation, shareholder monitoring and intervention, and the threat of firing or takeover. Agency costs refer to the costs shareholders incur to encourage managerial wealth maximization over self-interest. The theory has implications for ethics in balancing principals' and agents' respective duties and interests.

Strategic Management Case study

SayanHazra13

Cost of capital

Nirmal PR

The document discusses the cost of capital, which is the rate of return a firm requires to increase its market value. It has three components: return at zero risk, business risk premium, and financial risk premium. Cost of capital is classified as historical vs future, specific vs composite, average vs marginal, and explicit vs implicit. Specific costs include cost of debt, preference shares, equity shares, and retained earnings. Composite cost is the weighted average cost of different sources. Cost of capital is computed using book value weights or market value weights to determine the weighted average cost of capital (WACC).

International Business - licensing and franchising

KhyatiTongia

The document discusses licensing and franchising. It defines licensing as an agreement where a licensor grants a licensee access to patents, trademarks, or technology for a fee. Franchising is defined as an agreement where a franchisor allows a franchisee to use its brand name and logo to provide similar goods and services, while requiring the franchisee follow certain quality standards. The document outlines the key elements, advantages, and disadvantages of both licensing and franchising agreements. Examples of well-known licensed and franchised brands are also provided, as well as a comparison of the differences between licensing and franchising.

concentric or related diversification

Booma Thayumanavar

This document discusses concentric (or related) diversification as a corporate strategy. It defines concentric diversification as entering new markets that are related to a company's existing business through common customers, technologies, or product functions. The document provides examples of related diversification and lists advantages as increasing market share and opportunities for economies of scale. It also notes potential disadvantages like increased complexity and risk. Finally, it concludes that related diversification can help companies build competitive advantages over competitors by increasing market opportunities and profits.

CASE STUDY AIR ASIA X

Nur Sabila Soraya Amalina

non economic rational govt interventation

pratik dattani

This document contains a presentation on non-economic rationales for governmental intervention. It discusses four main rationales: 1) Maintaining essential industries to prevent dependence on foreign supply, though this can lead to high costs. 2) Extending spheres of influence by encouraging trade with political allies. 3) Preventing shipment of strategic goods to unfriendly countries for national security reasons. 4) Protecting cultural activities to preserve national identity. The document also discusses forms of government intervention like state ownership, influencing consumption, and redistributing income.

Methods and techniques of organization appraisal

lakhwinder Singh

This document discusses various methods and techniques for organizational appraisal, including value chain analysis, qualitative analysis, quantitative analysis, historical analysis, industry standards, benchmarking, and the balanced scorecard. It provides details on each method, such as how value chain analysis is used to identify a firm's most valuable activities, how quantitative analysis includes financial and non-financial measures, and how the balanced scorecard translates a business's vision into objectives in four key areas: financial, customer, internal processes, and learning and growth. The document aims to outline different approaches for evaluating an organization's internal environment and identifying strengths and weaknesses.

Challenges of organizational design

Irshad Ahmed

The document discusses three key challenges of organizational design: balancing differentiation and integration, balancing centralization and decentralization, and balancing standardization and mutual adjustment. It focuses on differentiation and integration, explaining that differentiation is how tasks and roles are structured, while integration coordinates different tasks and roles. There are several mechanisms for integration, such as hierarchies, direct contact between managers, liaison roles, task forces, teams, and integrating roles/departments. The goal is achieving the right balance of differentiation and integration.

Porter’s Five Forces Model of Competitive Analysis

Hitaksha Puthran

The document provides an overview of Porter's Five Forces analysis framework. It describes the five competitive forces as threats of new entry, power of suppliers, power of buyers, threat of substitutes, and competitive rivalry. For each force, it outlines factors that determine the degree of competitive pressure, and provides examples of how each force applies to industries like fast food, automotive manufacturing, and telecommunications. The purpose of Porter's model is to help companies assess the competitive environment of an industry in order to develop effective business strategies.

Strategic alliances in International Business

Citibank N.A.

The document discusses strategic alliances in international business. It defines strategic alliances as cooperative arrangements between potential or actual competitor firms from different countries. It then lists several reasons why companies form strategic alliances, such as to spread costs, gain access to new markets, learn from partners, and overcome legal constraints. The document also discusses best practices for managing strategic alliances, such as selecting compatible partners, structuring the alliance to protect interests, and managing cultural differences. Finally, it outlines several types of strategic alliances like licensing, franchising, joint ventures, mergers, and acquisitions.

Licensing & franchising - International Business - Manu Melwin Joy

manumelwin

LICENSING & FRANCHISING

Silvia Aguilar

Franchising is a business model where a parent company allows entrepreneurs to use its strategies, trademarks, and system in exchange for an initial fee and royalties. The parent company provides support including advertising and training. It is a cheaper way for the parent company to expand than opening its own stores. The franchising business model consists of franchisors who license their brand and franchisees who operate locations using the franchisor's system.

What's hot

Differentiation strategy

Prof.(Dr.) Nitin Zaware

Capital movement theory

Aadil khan

8 ethical and social considerations in strategy development

Taranpreet Kaur

international orientations

BenshaChavelil

working capital management

Dipak Mer

Cost of capital, Cost of debt, Cost of equity, Cost of preference shares, Wei...

Dayana Mastura FCCA CA

Franchising and licensing

udayjoshi35

The criteria behind the success of AirAsia

Wisaruta Chaolaka

01 nestle sales and distribution

Selvakani Nadar

Agency theory

sagarphul

Strategic Management Case study

SayanHazra13

Cost of capital

Nirmal PR

International Business - licensing and franchising

KhyatiTongia

concentric or related diversification

Booma Thayumanavar

CASE STUDY AIR ASIA X

Nur Sabila Soraya Amalina

non economic rational govt interventation

pratik dattani

Methods and techniques of organization appraisal

lakhwinder Singh

Challenges of organizational design

Irshad Ahmed

Porter’s Five Forces Model of Competitive Analysis

Hitaksha Puthran

Strategic alliances in International Business

Citibank N.A.

What's hot (20)

Differentiation strategy

Capital movement theory

8 ethical and social considerations in strategy development

international orientations

working capital management

Cost of capital, Cost of debt, Cost of equity, Cost of preference shares, Wei...

Franchising and licensing

The criteria behind the success of AirAsia

01 nestle sales and distribution

Agency theory

Strategic Management Case study

Cost of capital

International Business - licensing and franchising

concentric or related diversification

CASE STUDY AIR ASIA X

non economic rational govt interventation

Methods and techniques of organization appraisal

Challenges of organizational design

Porter’s Five Forces Model of Competitive Analysis

Strategic alliances in International Business

Viewers also liked

Licensing & franchising - International Business - Manu Melwin Joy

manumelwin

LICENSING & FRANCHISING

Silvia Aguilar

Licensing and franchising - entry strategies - corporate management - Strate...

manumelwin

Trademarks act - Legal Environment of Business - Business Law - Commercial La...

manumelwin

Lean thinking - Manu Melwin Joy

manumelwin

Ambient Advertising - Manu Melwin Joy

manumelwin

The platformification of banking

Peter vinosh

Franchising international expansion strategies - corporate level strategies...

manumelwin

Entry Strategies - International Business - Manu Melwin Joy

manumelwin

UGC NET Classroom coaching photographs

UGC NET Astral Education

Google quiz - Manu Melwin Joy

manumelwinjoy2014

Stroking profile - Transactional Analysis

Manu Melwin Joy

Business level strategies - strategic management - Manu Melwin Joy

manumelwin

Autonomy - Transactional Analysis

Manu Melwin Joy

Licensing and Franchising

aly_ayk

Pester power - Marketing Management - Manu Melwin Joy

manumelwin

Franchising vs. licensing

VIJAY KAMBOJ

Franchising involves a closer relationship between the franchisor and franchisee where the franchisee retains rights to logos and trademarks. Franchisees receive training and support and territorial exclusivity. Licensing does not involve the same close relationship and licensees do not retain trademark rights or receive the same level of support and training. They also do not receive territorial exclusivity as the licensing organization can issue multiple licenses in the same area. While franchising requires higher costs like ongoing royalties, licensing has lower initial and ongoing costs once established and the relationship is restricted to product purchases.

Licensing & franchisingSilvia Aguilar

What TA is? - Transactional Analysis

Manu Melwin Joy

Drama triangle - Transactional Analysis

Manu Melwin Joy

Viewers also liked (20)

Licensing & franchising - International Business - Manu Melwin Joy

LICENSING & FRANCHISING

Licensing and franchising - entry strategies - corporate management - Strate...

Trademarks act - Legal Environment of Business - Business Law - Commercial La...

Lean thinking - Manu Melwin Joy

Ambient Advertising - Manu Melwin Joy

The platformification of banking

Franchising international expansion strategies - corporate level strategies...

Entry Strategies - International Business - Manu Melwin Joy

UGC NET Classroom coaching photographs

Google quiz - Manu Melwin Joy

Stroking profile - Transactional Analysis

Business level strategies - strategic management - Manu Melwin Joy

Autonomy - Transactional Analysis

Licensing and Franchising

Pester power - Marketing Management - Manu Melwin Joy

Franchising vs. licensing

Licensing & franchising

What TA is? - Transactional Analysis

Drama triangle - Transactional Analysis

Similar to Licensing international expansion strategies - corporate level strategies - Strategic management - Manu Melwin Joy

International expansion strategies - corporate level strategies - Strategic ...

manumelwin

Global market entry strategies

Raiana Zaman

This document discusses three global market entry strategies: franchising, foreign direct investment, and licensing. Franchising involves a contractual relationship where the franchisor offers business support and the franchisee makes a substantial investment. Foreign direct investment refers to establishing foreign subsidiaries or acquiring shares in foreign companies. Licensing involves granting permission to use intellectual property in exchange for fees or royalties.

Strategies for Firm Growth.pptx

JahidulIslam758305

The document discusses various internal and external strategies for firm growth, including new product development, international expansion, mergers and acquisitions, licensing, strategic alliances, joint ventures, and franchising. It describes the advantages and disadvantages of each strategy. For example, it notes that new product development is necessary for remaining competitive in fast-paced industries, but is also risky. It also provides details on the types of strategic alliances, joint ventures, franchise agreements and systems, and considerations for when franchising is most appropriate for growth.

Entry strategies - corporate management - Strategic Management - Manu Melwin...

manumelwin

Module 2.pptx

AradhitaDeb2

Direct exporting involves a company directly exporting goods to overseas markets using their own sales force. It allows a company to control foreign representatives and test products internationally with low risk. However, it has high costs to set up operations from scratch in offline markets. Licensing and franchising allows companies to establish an overseas presence with minimal risk by having a foreign partner pay royalties to use the company's brand. This has low entry costs but the company loses some control and risks future competition. Joint ventures share rewards, risks, and ownership with a local partner. This reduces political risks and allows knowledge sharing. However, cultural clashes and complex dissolution processes can occur. Strategic acquisitions provide existing

3 ways to expand your business using other people's time and money

No Ordinary Franchises and Businesses

Has your business growth slowed or plateaued? Are you wondering how to scale your business, but don't have a lot of time or money? There are many ways to expand a business but most involve substantial amounts of both time and money. But there is another way - three other ways, actually. Business and franchise consultant Robin La Pere shows you three ways to OPTM-ise your business - that is, expand using Other People's Time and Money. He discusses the advantages and disadvantages of each of the three ways.

Franchising

Sri Venkateswara College, University of Delhi

The document provides an introduction to franchising. It defines franchising as an arrangement where a franchisor grants rights and authorities to a franchisee. The franchisor allows the franchisee to sell its products and use its brand name and trademarks in exchange for an upfront fee and ongoing royalty payments. Some advantages for franchisees are reduced risk and training provided, while franchisors benefit from expanded market reach without additional costs.

Chapter no. 02

Sonal Patil

This document discusses opportunity identification, product selection, and conducting feasibility studies for new business ventures. It identifies key factors for opportunity identification like profits, growth, and market leadership. Methods for searching business ideas are outlined, including observing markets, studying development in other nations, and analyzing government organizations. Product selection considerations include supply-gap, availability of raw materials, profitability, and government policies. Feasibility studies assess market feasibility, technical feasibility, and financial feasibility of potential business ideas and products. Franchising is also summarized as a business model where an individual operates locations of an established larger company using its brand name and systems.

Accessing Resources for Growth from External Sources

Muhammad Ali

This document discusses various mechanisms that entrepreneurs can use to help grow their business, including franchising, joint ventures, acquisitions, and mergers. It provides details on each option, including definitions, advantages and disadvantages, types of arrangements, factors for success, and considerations for entrepreneurs. Franchising is described as an arrangement where a franchisor provides exclusive rights and support to franchisees in exchange for fees and standardized operations. Joint ventures involve two or more companies forming a new company to pursue mutual objectives. Acquisitions refer to purchasing an entire existing company.

wholly owned manufacturing facility - entry strategies - corporate managemen...

manumelwin

FranchisingManagementSession1 - Introduction to Franchising Management

Welingkar Institute of Management Development & Research (WeSchool)

Franchising involves a franchisor licensing a franchisee to use their business model, brand, and systems. It has grown significantly since Singer Sewing Machines first used franchising in the mid-19th century. Franchising allows for rapid expansion, capital raising, and shared marketing while providing assistance to franchisees. The relationship is governed by a franchise agreement that specifies fees, territories, and obligations of both parties. It can benefit small businesses by leveraging a known brand but franchisees must balance franchisor restrictions with independent management abilities.

15. entr lesson 10

Dr.Manishankar Chakraborty

Small businesses are formed through several key steps. An entrepreneur first identifies a business opportunity and assesses its market feasibility. They then decide whether to start a new business, buy an existing one, or purchase a franchise. Administrative functions like developing marketing strategies, advertising, product promotion, distribution, purchasing, and operations management are also important. Overall, starting a small business requires identifying an opportunity, assessing its viability, and properly managing key business functions.

Franchising - Entrepreneurial Management

russelmiranda11

This document provides an overview of franchising, including the different types of franchising, advantages and challenges, what makes a good franchise business, factors to consider before buying a franchise, key components of a franchise agreement, and agencies that can provide help for franchise businesses. It discusses business format franchising and product franchising. Some advantages highlighted are high success rates due to proven systems, recognized brands, support from franchisors, easier financing, and potential for high profits. Challenges include loss of control, ongoing costs, and potential for unmet expectations.

New Income Streams - Innovation and the ceo by iptium

Stephen Harris

Happy Learning Center: How to Improve in studies?

Happy Learning Educational Trust,Thane ,India

Francorp will assist Happy Learning Center in developing a franchise business model to enable deeper market penetration across India. Key aspects of the assistance will include developing standardized business processes, manuals on operations, training, marketing and audits. Francorp will also recommend the most suitable franchise ownership models considering factors like competition and city profiles. The overall engagement aims to establish successful franchisees through a comprehensive franchise program that addresses critical areas like supply chain management, branding and CRM.

Happy learning center

Happy Learning Educational Trust,Thane ,India

External allaences for international business

Rajendran Ananda Krishnan

Free Computer Institute Franchise.pptx

preetisharma136788

Free Computer Institute Franchise.pptx

preetisharma136788

International Business| Franchising| Franchise business| open franchise| fran...

BASIT HAIDER

The document discusses franchising in Pakistan. It defines a franchise as a business model where the owner licenses its operations, products, branding, and knowledge to franchisees in exchange for fees. The first franchise in Pakistan was established in 1993. There are now many franchise opportunities across over 70 industries, including fast food, retail, and services. Franchises offer benefits like established brands, support systems, and potential for business growth. The document outlines the roles of franchisors and franchisees and different types of franchise models. It provides tips for prospective franchisees, such as thorough research, legal advice, and understanding investment costs and contractual obligations.

Similar to Licensing international expansion strategies - corporate level strategies - Strategic management - Manu Melwin Joy (20)

International expansion strategies - corporate level strategies - Strategic ...

Global market entry strategies

Strategies for Firm Growth.pptx

Entry strategies - corporate management - Strategic Management - Manu Melwin...

Module 2.pptx

3 ways to expand your business using other people's time and money

Franchising

Chapter no. 02

Accessing Resources for Growth from External Sources

wholly owned manufacturing facility - entry strategies - corporate managemen...

FranchisingManagementSession1 - Introduction to Franchising Management

15. entr lesson 10

Franchising - Entrepreneurial Management

New Income Streams - Innovation and the ceo by iptium

Happy Learning Center: How to Improve in studies?

Happy learning center

External allaences for international business

Free Computer Institute Franchise.pptx

International Business| Franchising| Franchise business| open franchise| fran...

More from manumelwin

Volkswagen Hidden Advert - Gamification in Recruitment - Dr. Manu Melwin Joy

manumelwin

For more interesting case studies and updates about Gamification, visit my website https://www.youtube.com/channel/UCm_r2ZYJJBwGJ2rAaRNTNBA/videos Volkswagen was in need of skilled mechanics. So clearly, they should just jumped on the web and started advertising for open positions, right? Wrong. The best candidates may already be working somewhere else. Volkswagen chose a no less unusual place for their vacancy ads.

Swedish Armed Force - Who Cares? - Gamification in Recruitment - Dr. Manu Mel...

manumelwin

For more interesting case studies and updates about Gamification, visit my website https://www.youtube.com/channel/UCm_r2ZYJJBwGJ2rAaRNTNBA/videos The Swedish Armed Forces are recruiting. They need young men and women for an occupation that in many ways is about giving up your own safety in order to help others. They wanted to activate the target group while simultaneously raising the question. Would people sacrifice their own freedom for someone they have no relation to? Are people prepared to show that they care in ways that don’t include sharing something on Facebook or tweeting a specific hash-tag?

IKEA - Assemble your career - Gamification in Recruitment - Dr. Manu Melwin Joy

manumelwin

For more interesting case studies and updates about Gamification, visit my website https://www.youtube.com/channel/UCm_r2ZYJJBwGJ2rAaRNTNBA/videos In an attempt to recruit a large number of workers for their new megastore in Australia, IKEA amusingly decided to include what they called ‘Career Instructions’ into each of their flat packs. Based on their traditional furniture instructions, all customers took home the witty application forms without realising. The clever initiative not only minimised the costs on advertising, but it also ensured IKEA fans were targeted.

Bletchley Park’s crossword - Gamification in Recruitment - Dr. Manu Melwin Joy

manumelwin

Yates’ algorithm for 2n factorial experiment - Dr. Manu Melwin Joy - School o...

manumelwin

Factorial design - Dr. Manu Melwin Joy - School of Management Studies, Cochin...

manumelwin

Ducan’s multiple range test - - Dr. Manu Melwin Joy - School of Management St...

manumelwin

This document provides an overview of Duncan's multiple range test, a statistical method used to compare all pairs of means and group means that are not significantly different. It explains the steps to perform Duncan's test, including calculating ranked means, finding critical values using tables, and comparing means to determine grouping. An example using data from a plant study demonstrates how to apply Duncan's test to analyze differences between varietal means.

Latin square design- Dr. Manu Melwin Joy - School of Management Studies, Coch...

manumelwin

Randomized complete block design - Dr. Manu Melwin Joy - School of Management...

manumelwin

ANOVA - Dr. Manu Melwin Joy - School of Management Studies, Cochin University...

manumelwin

Analysis of Variance technique is used to test whether the mean of several samples differ significantly. An agronomist may like to know whether yield per acre will be the same if four different varieties of wheat are sown in different identical plots. A diary farm may like to test whether there is significant difference between the quality and quantity of milk obtained from different classes of cattle. A business manager may like to find out whether there is any difference in the average sales by four salesmen.

Design of experiments - Dr. Manu Melwin Joy - School of Management Studies, C...

manumelwin

How information system is transforming business - - Dr. Manu Melwin Joy - Sch...

manumelwin

Internet revolution - Dr. Manu Melwin Joy - School of Management Studies, Coc...

manumelwin

The computer networking revolution began in the early 1960s and has led us to today s technology. The Internet was first invented for military purposes, and then expanded to the purpose of communication among scientists. The invention also came about in part by the increasing need for computers in the 1960s. The Internet is bringing a revolution along with it. Access to information combined with global supply and demand is reshaping established conventions and destroying old world definitions.

Smart phone revolution - Dr. Manu Melwin Joy - School of Management Studies, ...

manumelwin

A smartphone is a handheld personal computer with a mobile operating system and an integrated mobile broadband cellular network connection for voice, SMS, and Internet data communication; most if not all smartphones also support Wi-Fi. Smartphones are typically pocket-sized, as opposed to tablets, which are much larger.Smartphones became widespread in the late 2000s. In the third quarter of 2012, one billion smartphones were in use worldwide. Global smartphone sales surpassed the sales figures for feature phones in early 2013.

Definition of information system - Dr. Manu Melwin Joy - School of Management...

manumelwin

An information system has six main components: hardware, software, data, procedures, people, and communication. Hardware includes devices like CPUs, input/output devices, and storage devices. Software includes computer programs and supporting manuals. Data are the facts used by programs to produce useful information. Procedures are the policies governing computer system operation. People include users, operators, maintainers, and network support. Communication allows interaction between computers and users.

PESTEL Analysis - Manu Melwin Joy - School of Management Studies, Cochin Univ...

manumelwin

Oxytocin and Trust - Neuro Human Resource Management (NHRM) - Manu Melwin Joy

manumelwin

B2B marketing - Manu Melwin Joy

manumelwin

Industrial marketing - Manu Melwin Joy

manumelwin

Industrial marketing, also known as business-to-business (B2B) marketing, involves the sale of goods and services between businesses. It focuses on marketing industrial goods, which are materials and components used by industries in the production of end products. Industrial marketing is characterized by one-to-one relationships between sellers and buyers, complex multi-stage buying processes that require approval from several decision makers, and long selling cycles that involve prospecting, qualifying leads, presentations, contract negotiations and more.

Green marketing - Manu Melwin Joy

manumelwin

More from manumelwin (20)