The document discusses various aspects of internet marketing such as traditional marketing, benefits of internet marketing, types of internet marketing and statistics related to internet users. It describes traditional marketing as any promotion or advertising that has been used for years. Internet marketing is defined as building customer relationships through online activities. The benefits highlighted are that it is faster, cheaper and has the lowest cost of time. Common types of internet marketing mentioned are display advertising, banner ads, email marketing, social media marketing, affiliate marketing, search engine marketing, video marketing and webinars. Statistics provided indicate over 3 billion internet users worldwide and billions using Facebook, email and Twitter.

1. INTERNET MARKETING
The Unlimited Potential

2. AGENDA
INTRODUCTION
What is Traditional Marketing
What is Internet Marketing
Why Internet Marketing
Benefits of Internet Marketing
Statistics
TYPES OF INTERNET MRKETING
DISLPLAY ADVERTISMENT
BANNER ADVERTISMENT
EMAIL MARKETING
SOCIAL MEDIA MARKETING
AFFILIATE MARKETING
VIDEO MARKETING
WEBINARS
REFERRAL MARKETING
SEARCH ENGINE MARKETINGSUMMARY
VIDEO EXPLAINING INTERNET MARKETING

3. WHAT IS TRADITIONAL MARKETING?
 Traditional marketing refers to any type of
promotion, advertising or campaign that has been
in use by companies for years, and that has a
proven success rate.
 Methods of traditional marketing can include
print advertisements, such as newsletters,
billboards, flyers and newspaper print ads.

4. INTERNET MARKETING
 What is internet marketing?
 “Internet marketing” is the process of building and maintaining
customer relationships through online activities to facilitate the
exchange of ideas, products, and services that satisfy the
goals of both parties.

5. WHY INTERNET MARKETING?
 For information on a new product, service or location
 If they have a question
 If they are looking for help
 If they want more information on certain individuals or organizations
 Meeting attendants
 Business contacts
 General information (maybe about you…)
 New employees
 Available jobs

6. THERE ARE MANY BENEFITS OF INTERNET MARKETING
 Over traditional marketing
 Provides convenience
 Reduces the selling cycle
 Reduces the cost of sales
 Reach
 Fastest
 Cheapest
 Time is the only cost
 Smartest

7. THE STATISTICS
Internet users :
Worldwide-3,174 M
Facebook users-More than 2 Billion users
Twitters users- nearly 300 million users
E-mail users- almost 2.4 Billion

8. TYPES OF INTERNET
MARKETING

9. TYPES OF INTERNET MARKETING
 BANNER ADVERTISMENT
 E-MAIL MARKETING
 SOCIAL MEDIA MARKETING
 SEARCH ENGINE MARKETING
 REFERRAL MARKETING
 AFFILIATE MARKETING
 VIDEO MARKETING
 DISLPLAY ADVERTISMENT
 WEBINARS

10. EMAIL MARKETING
 E-mail sent to a potential or current
customer
 Involves using email to send ads, request
business, or solicit sales or donations, and
is meant to build loyalty, trust, or brand
awareness.
 It's easy, effective & free for the consumer

11. BANNER ADVERTISMENT
 Banner ads are image-based
 To attract traffic to a website by
linking to the website of the
advertiser
 purpose of banner advertising is
to promote a brand and to get
visitors from the host website

12. SOCIAL MEDIA MARKETING
 Social media marketing (SMM) utilizes social
networking websites as a marketing tool.
 The goal of SMM is to produce content that users
will share with their social network to help a
company increase brand exposure and broaden
customer reach.

13. REFERRAL MARKETING
 Referral marketing is a process to
increase word of mouth marketing by
encouraging customers and contacts to
talk as much as possible about a brand or
product.
 Online referral marketing, using Internet
marketing as a platform, is the internet-
based approach to traditional referral
marketing.
 Example: www.airbnb.com
(Accommodation)

14. AFFILIATE MARKETING
 Affiliate marketing is the
process of earning a
commission by promoting
other people's (or company's)
products. You find a product
you like, promote it to others,
and earn a piece of the profit
for each sale that you make.

15. SEARCH ENGINE MARKETING
 Search engine marketing (SEM) is a
form of Internet marketing that
involves the promotion of websites
by increasing their visibility in search
engine results pages (SERPs)
primarily through paid advertising.

16. VIDEO MARKETING
 using video to promote or market your
brand, product or service.
 The simplest example of "Marketing WITH
Video" is a company adding video to its
website to summarize its product.

17. DISPLAY ADVERTIMENT
 It includes many different formats and
contains items such as text, images, flash,
video, and audio.
 The main purpose of display advertising is
to deliver general advertisements and brand
messages to site visitors.

18. WEBINARS
 A web-based seminar (webinar) is a
conference that is hosted in near real-
time over the Internet.
 Webinars allow groups in remote
geographic locations to listen and
participate in the same conference
regardless of the geographic distance
between them.

19. SUMMARY

20. SUMMARY
 TRADITIONAL MARKETING
 Any advertisement or promotion which has been done from years.
 INTERNET MARKETING
 Building customers by online activities
 WHY INTERNET MARKETING
 People are searching for the answers of their questions.
 For solution of their problem
 And many more

21. SUMMARY
 BENEFITS OF INTERNET MARKETING
 Fastest
 Cheapest
 Time is the only cost
 Smartest
 Over all Internet Users
 3174 Million

22. SUMMARY
TYPES OF INTERNET MARKETING
DISLPLAY ADVERTISMENT
Includes Text, Vedios, Flash etc.
BANNER ADVERTISMENT
Adds appears on top or side of any website.
EMAIL MARKETING
Sending mails for promoting product.

23. SUMMARY
SOCIAL MEDIA MARKETING
Promotions of products through social media.
AFFILIATE MARKETING
Earning commission by promoting others products.
SEO & SEM
SEO: Making your website search engine friendly.
SEM: Paying to search engines to show your website on top.

24. SUMMARY
VIDEO MARKETING
Promotion of products by video. E.g TV adds, 30 Seconds of video
before a video on YouTube.
WEBINARS
A web-based seminar (webinar) is a conference that is hosted in
near real-time over the Internet.

25. Video

26. Thanks for the Gift of Your
time
Q & A