The document discusses the role and responsibilities of alumni relations at a school. It notes that the key roles are to keep alumni connected to the school, identify alumni who are able and willing to financially support the school, and move alumni into closer alignment with the school's mission and vision. Additionally, it should not just be about what the school can do for alumni but also what alumni can do for the school, such as donating money. The document advocates for a strategic, proactive, and accountable approach focused on engaging the right alumni through the right activities and events.

1. Alumni Relations:
A Contemporary Look

2. Role of Alumni Relations
Generally…
• to keep alumni connected to the school.
More Importantly…
• To identify alumni with the “right “combination of $ and
willingness to support the school
• To move the “right” alumni into closer connection with
school mission and vision
• To raise money from alumni
• What else?

3. • Mostly party planning – reunions, Homecoming, Hall of
Fame, etc.
• A n office to facilitate alumni getting re-connected with
each other – that’s called “Facebook.”
• The newsletter/alumni webpage editing office.
• What else??
It’s not about what the school can do for its alumni, but
what they can do for the school
And what it’s not…

4. • Strategic
– The right alumni
– The right activities
• Proactive
– Your plan
– What “we do” and what we ask “you to do”
• Accountable
– Revenue
– Connections right activities
The Model

5. • Regional Gatherings
• Reunions
• Awards and Honors
• Network
• Interactions with students
• Other??
Leveraging Activities
.

6. • Prospect Research, Identification
• A “portfolio” of prospects
• Leveraging the right events/activities
• Some party planning
• Reunion Giving
Responsibilities

7. Discussion
• Alumni Relations and Social Media
• The Alumni Association
• Other?