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Vikings Helping Vikings Service Learning Project
- 1. Vikings Helping Vikings Chellsie Heil Service Learning Project MGMT 321 Dr. Godshalk
- 3. Strategy Diagnostic • Headquarters and mission • The “right” people • Opportunity Image captured by Chellsie Heil from Google Earth
- 4. Financial Diagnostic • Change in mission • Need more funding • EITC program Source: https://www.facebook.com/Vikingshelpingvikingsinc
- 5. Membership Diagnostic • 12-15 core active members • A lot of volunteers who aren’t members • Who will take over in the future? ▫ Need for younger members Me and my sister at VHV Golf Tournament Dinner Summer 2013 Source: https://www.facebook.com/Vikingshelpingvikingsinc
- 6. Communications Diagnostic • Lack of communications • No organized contact lists • Increase brand awareness by increasing communications
- 7. Project – EITC Letter • Educational Improvement Tax Credit program • Mission change and headquarters: ▫ Afterschool programs ▫ Leadership camps ▫ STEM programs
- 8. Project – EITC Business Contributors Database
- 9. Recommendations • Branding and brand awareness • Communications • Increasing membership • Financial aspects ▫ EITC program ▫ Fundraisers • June 7th festival
- 10. Branding and Brand Awareness • Measure brand awareness • Mailed survey: ▫ Why people choose to join or not join ▫ Awareness of new headquarters and mission ▫ Likelihood of participation in afterschool programs • Follow up survey at later date
- 11. Communications • Integrate brand into marketing and communications • Establish Head of Communications position • Consistent standards for communication • Improve and increase communications
- 12. Membership • Increase involvement from students and young adults • Participative leadership • Recruit through social media Source: https://www.facebook.com/vikingshelpingvikings/photos
- 13. Financial – EITC program • Send letters instead of making calls • Ensure consistency in communications • Raise awareness
- 14. Financial - Fundraising • Increase budget and awareness • Fundraisers: ▫ Community scavenger hunt ▫ Pink flamingo flocking fundraiser ▫ Ford test drive fundraiser ▫ Golf ball drop Example of Pink Flamingo Flocking Fundraiser Source: http://adonisautism.org/fundraisers/
- 15. June 7th Festival • Lack of coordination among volunteers • Volunteer Coordinator positions • Use of directive leadership behaviors Source: https://www.facebook.com/vikingshelpingvikings/photos
- 16. What I Learned • Difficulty in running a small non-profit • Leaders need to be flexible • Leadership styles don’t only apply to “business” leaders • Importance of developing followers
- 17. Sources • Costly, D. L. & Howell, J. P. (2006). Understanding Behaviors for Effective Leadership (2nd ed.). New Jersey: Pearson Education, Inc. • http://adonisautism.org/fundraisers/ • https://www.facebook.com/vikingshelpingvikin gs/photos • https://www.facebook.com/Vikingshelpingvikin gsinc