This document provides tips and strategies for cultivating student philanthropy at colleges and universities. It discusses the importance of student philanthropy intern programs to plan events that encourage student giving. These events include cultural events with guest speakers, photo contests, tuition-free days for donors, and thank you gifts for donors. The document also outlines the themes, marketing materials, and events used for senior giving campaigns, showing increased participation rates and amounts given from years 2011 to 2014.

1. Saying the Magic Words:
Cultivating Students to Become
Philanthropists for Your Institution!
Rebecca Roth, Senior Director of Development
Trevor Lane, LaGrange College Fund Gift Officer
February 16, 2015

2. Why is Student Philanthropy important?

3. Development Office Student Philanthropy Interns
Amanda Stukle, Senior Intern
•Brain storm theme, materials, verbiage, imagery etc.
•Plan and host events.
•Learn to solicit and use knowledge in soliciting classmates.
•Speak and give updates at Alumni Executive Committee
meeting and graduation.
•Manage Senior Giveback Committee.
Cara Thornton, Junior Assistant
•Put together next year’s senior giveback
committee.
•Make note about what’s
working and what’s not
working.

5. Cultural Enrichment Events
• Host Advancement
Roundtable
• Guest Speakers
• Inspiring Documentary
Films

6. Invite Donors to Campus

7. Wall of Thanks

8. Photo Booth Contest
“Thank You Pix Project”

9. “Thank You Pix Project”
Results

10. Tuition Free
Day

12. “Thank You” Gift Tags and
Philanthropy Buttons
• d

13. Senior Giveback Campaign Theme

14. Marketing Materials

15. Posters

16. Social Media

17. Invitations

18. Paint Fight

19. Senior Giveback Challenge

22. Senior Giving Results
FY11 FY12 FY13 FY14
No. of
Graduates
296 251 278 215
No. of Donors 110 115 130 120
Participation
Rate
37.16% 45.82% 43.76% 55.81%
Amount
Given
$3,482 $1,265 $1,441 $3,083

23. Alumni Participation Percentages
Fiscal Year Percentage
2014 15.93%
2013 13.89%
2012 12.43%
2011 10.52%
2010 10.50%