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The New Thinking: Structure,
Staffing, Organization and Focus
The Development Office
 • Development
       • Maximizes Charitable Giving and Fundraising Revenues…
         period!
       • You need money, NOT more reunions

 • Alumni Relations
       • Keeps the school “relevant” to alumni
       • Is NOT about raising money
       • Must be intentionally “strategic”


 • Fund Development First (FDF)!
Resource Appropriately
• “Every organization is perfectly designed to get the
  results it is getting”...
• Part-Time Staffing = Part-Time Results
• Strong Relationships = Large, Transformational Gifts
• Data “drives” the giving “engine”
• Yes, you need donor research
• Yes, you need a travel budget
The Model
• Development Fundamentals
      •   The “science” first, then the “art”
      •   Data mining to identify real prospects
      •   Annual fund as the “point of entry”
      •   Major gift officer following a MG process (sales!)


• A note on Alumni Relations
      • When funded, begin strategic programming: Class Agents,
        College Network, Career Network
      • It’s not about what the school can do for it’s alumni, but what
        they can do (NOW) for the school
The IDO (Ideal Development Office)
•   Relationship Management
                               Strive for 1 FTE in each of
•   Data Management            these roles as a first step.
                               The cost of this operation is
•   Annual Giving Management   in the $300,000 range.
                               Annual unrestricted
•   Operations                 revenues on this
                               investment should be in
•   Administrative Support     the $1 million plus range.
Major Gift (RM) Role
• Absent in most schools                       •   6 – 8 calls per
                                                   week.
• Go “fishing in the right pond”               •   Year 1-Budget
                                                   neutral
                                               •   Year 2-Revenues
• The right profile:                               = 2x cost
                                               •   Year 3-Revuenues
     •   Goal focused                              = 3x to 4x cost

     •   Activity oriented
     •   Motivated to achieve big goals
     •   Strong rapport building and interpersonal skills
     •   Delivers all “products” at the right time…no silos

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Resourcing Development

  • 1. The New Thinking: Structure, Staffing, Organization and Focus
  • 2. The Development Office • Development • Maximizes Charitable Giving and Fundraising Revenues… period! • You need money, NOT more reunions • Alumni Relations • Keeps the school “relevant” to alumni • Is NOT about raising money • Must be intentionally “strategic” • Fund Development First (FDF)!
  • 3. Resource Appropriately • “Every organization is perfectly designed to get the results it is getting”... • Part-Time Staffing = Part-Time Results • Strong Relationships = Large, Transformational Gifts • Data “drives” the giving “engine” • Yes, you need donor research • Yes, you need a travel budget
  • 4. The Model • Development Fundamentals • The “science” first, then the “art” • Data mining to identify real prospects • Annual fund as the “point of entry” • Major gift officer following a MG process (sales!) • A note on Alumni Relations • When funded, begin strategic programming: Class Agents, College Network, Career Network • It’s not about what the school can do for it’s alumni, but what they can do (NOW) for the school
  • 5. The IDO (Ideal Development Office) • Relationship Management Strive for 1 FTE in each of • Data Management these roles as a first step. The cost of this operation is • Annual Giving Management in the $300,000 range. Annual unrestricted • Operations revenues on this investment should be in • Administrative Support the $1 million plus range.
  • 6. Major Gift (RM) Role • Absent in most schools • 6 – 8 calls per week. • Go “fishing in the right pond” • Year 1-Budget neutral • Year 2-Revenues • The right profile: = 2x cost • Year 3-Revuenues • Goal focused = 3x to 4x cost • Activity oriented • Motivated to achieve big goals • Strong rapport building and interpersonal skills • Delivers all “products” at the right time…no silos