The document discusses the Social Legal Graph (SLG), emphasizing its potential to enhance legal marketing by connecting users with relevant content and leads through a more open and integrated platform. It highlights the importance of personalization, real-time analysis, and human connections in content consumption for both users and companies. Testimonials indicate improved performance and user engagement through the adoption of graph database technology.

1. P R E S E N T S
Social Legal Graph (SLG)

2. Team Overdrive
2
Rajeev P.
“Diesel”
Drew L.
“Shelby”
Noel M.
“Gear Box”
Neil D.
“The Pinto”
Isidore G.
“e-Z Rider”

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“We hope to rewire the way people spread and consume
information…We think a more open and connected
world will help create a stronger economy with more
authentic businesses that build better products and
services. “
Mark Zuckerberg, Founder / CEO, Facebook Letter to
Potential Shareholders, May 2012

4. How Social Graphs Tell a Story
4
Searchable content has always been the foundation of the Internet.
Bill Gates is credited with stating
that “content is king” in 1996 —and
at the time he was right.
However, that was before social networking
changed the game of search to what it is today;
one where “context is king”.

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The 3 C’s
Connection + Conversation + Conversion
Connection – Our Social Legal Graph will allow us to monitor user experiences
so we may Listen, React, Respond and Resolve.
Conversation – People engage with our content in different ways and with
different goals. In response to their unique needs, we need to engage with
them in different ways.
Conversion – A desire to provide prospective customers a seamless, near
intuitive path down the lead funnel--one that would recognize each potential
buyer as an individual and adapt to his or her needs. Needs may change based
on a visitor’s profile data or history of interactions. It creates an experience
that is tailored specifically to the user.

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The present…
The future…
Today, content sits in silos. The Semantic Web
will begin to unlock this making content both
more accessible and more understandable.
In the future users will find content not by
going to the media hubs, but by moving
across wider circles of their linked friends of
friends to see what they like and recommend.
Profiles
LegalInfo
Community
LegalNews
Lawyers.com
Our data becomes part of a giant database.
• Our content moves around through the Graph
Database connecting and talking to other
databases.

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What is the Social Legal Graph (SLG) to our
customers?
Grow your Legal Practice
Not just finding leads but finding quality leads
Reach the Customers you want to reach
Making Continuous Connections
Be more reactive to legal industry trends
Real-Time Completive Analysis

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What is the Social Legal Graph (SLG) to our
customers? continued…
The Future of Legal Marketing Industry
Bringing your whole legal marketing world together in
one, powerful, integrated system.
Get Found: Help prospects find you online
Convert: Nurture your leads and drive conversions
Analyze: Measure and improve your marketing
Plus more apps and integrations Globalization
On Demand Performance “The Key to Standing Out Amongst our Competitors”

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What is the Social Legal Graph (SLG) to our Users?
Human Connections Will Drive Content Consumption
Right Message, Right Time, Right Person, Right Device
Private, Safe, Easy and Secure
On-demand content and virtual socialization married together
Intelligence is already developing within communities
Personalization Real-Time on Demand
Plus more apps and integrations

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Sites Already Using Social Graphs

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Testimonials

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Testimonials from companies who switched to social
graph database infrastructure
“We wanted to quickly connect audiences to the right movies, and Neo4j just fit our
philosophical standpoint.”
“We are very happy that we discovered Neo4j. We increased the speed of generating
recommendations and users to movies, which is a core part to our business model.”
“Our quick growth forced us to always be up-to-date with brand new technologies. We
evaluated all of the NoSQL databases, and chose Neo4j as our graph database for its
performance and the simplicity of the solution.”

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Testimonials continued…
1000 users in Relational Database with 50 relationships
To query how connections they have up to 4 levels takes 2000ms / 2sec
On Social Graph Database the same scenario 2ms / .002sec
1,000,000 users in Relational Database with 50 relationships
To query how many connections they have up to 4 levels takes
4+ days before aborting the query.
On Social Graph Database the same scenario 2ms / .002sec

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Before & After

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Accomplishments, Portfolios, Resumes

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Breaking News, Headlines, Industry Alerts

17. 17
Yellow Pages, Listings Business

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Data

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Awareness

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Code Junkies

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Code Junkies… it’s easy as pie.
Consumer Registers
var enduser1 = _client.Create(new User { Firstname = "Joe",
Lastname="Shoemaker" });
Consumer views attorney profile
var bob=_client.Get<User>(13).Reference;
_client.CreateRelationship(enduser1, new View(bob));
Consumer Submits a Question
var question = _client.Create(new Question { Title = "I am looking to get divorced in NY",
Description = "My wife has gone crazy, what can I do?" });
_client.CreateRelationship(enduser1, new Ask(question));
Consumer Rates a Lawyer
_client.CreateRelationship<User, Rate>(mike, new Rate(bob, new Rate.Score { Value =
2.5m }));

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Code Junkies… continued…
Ask Question
Follow
Lawyer
or Firm

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Code Junkies… continued…
Follow
Legal Topic
or
Discussion
Rate User