Specifically for IBAAS students. Airline Passenger Marketing methods, processes and strategies considered.
Institute of Business Administration & Aviation Sciences
Here are the 7 p's in aviation industry of a leading company- Spice jet. it is describing how spicejet is using marketing P's as a good marketing strategy.
Here are the 7 p's in aviation industry of a leading company- Spice jet. it is describing how spicejet is using marketing P's as a good marketing strategy.
PPT is based on topic aviation.. How does an airline does its pricing of tickets,promotional activities etc. This ppt will give you a brief knowledge about aviation.
KULULA.COM - Case study Mini In-Class analysis - HAVING A BIT OF FUN WITH AN ...Amanda Brinkmann
We had the privilege of having the inimitable Prof Geoff Bick as our Marketing Lecturer during Module 3 of the EMBA. For many students, this intense, Honours level exposure to Marketing is a completely new experience.
With 25 years of Marketing, Business, Advertising, Communications et al experience under my belt, I must say that I have seldom enjoyed a lecture series as much as I did the two week intensive course with Geoff.
He is a seasoned marketer, a disruptive innovator, has a WICKED sense of humour and is a MASTER at his craft. As part of our ' action learning' process, there was a requirement for each modular group [ 6 members per group] to submit at least 4 of the assigned Case Studies.
This entailed studying a brief and answering or analysing questions specific to the brief. I was fortunate to draw the kulula.com story out of the hat - and decided to have some fun with the Presentation as well as Analysis document.
I kept my peers in class - my audience - in mind - a great many engineers, CA's, metalurgists, PhD's etc - who had not been exposed, in great detail to the principles of marketing.
SO - I had some fun and learned quite a bit about the ' birth' of kulula.com.
A light-hearted piece of work that provided me with some space for creativity and just playing with my studies.
Aimed at anyone who is interested in...well...an interesting story - see the brief as well as commentary within the document - as well as the basics of disruptive innovation and how to take a brand to market within financial as well as economic limitations.
Singapore Airlines; Internet and Electronic Marketing ProjectVaneet Sood
Its a detailed project to analyze and study Singapore Airlines website and its effort to increase its UI for customers. From the study it can easily be concluded that its Website aids various uses including Marketing and Promoting besides e-commerce and ticket booking.
PPT is based on topic aviation.. How does an airline does its pricing of tickets,promotional activities etc. This ppt will give you a brief knowledge about aviation.
KULULA.COM - Case study Mini In-Class analysis - HAVING A BIT OF FUN WITH AN ...Amanda Brinkmann
We had the privilege of having the inimitable Prof Geoff Bick as our Marketing Lecturer during Module 3 of the EMBA. For many students, this intense, Honours level exposure to Marketing is a completely new experience.
With 25 years of Marketing, Business, Advertising, Communications et al experience under my belt, I must say that I have seldom enjoyed a lecture series as much as I did the two week intensive course with Geoff.
He is a seasoned marketer, a disruptive innovator, has a WICKED sense of humour and is a MASTER at his craft. As part of our ' action learning' process, there was a requirement for each modular group [ 6 members per group] to submit at least 4 of the assigned Case Studies.
This entailed studying a brief and answering or analysing questions specific to the brief. I was fortunate to draw the kulula.com story out of the hat - and decided to have some fun with the Presentation as well as Analysis document.
I kept my peers in class - my audience - in mind - a great many engineers, CA's, metalurgists, PhD's etc - who had not been exposed, in great detail to the principles of marketing.
SO - I had some fun and learned quite a bit about the ' birth' of kulula.com.
A light-hearted piece of work that provided me with some space for creativity and just playing with my studies.
Aimed at anyone who is interested in...well...an interesting story - see the brief as well as commentary within the document - as well as the basics of disruptive innovation and how to take a brand to market within financial as well as economic limitations.
Singapore Airlines; Internet and Electronic Marketing ProjectVaneet Sood
Its a detailed project to analyze and study Singapore Airlines website and its effort to increase its UI for customers. From the study it can easily be concluded that its Website aids various uses including Marketing and Promoting besides e-commerce and ticket booking.
Virgin America's frequent-flyer population of 1.8 million is not only the industry's fastest growing - climbing at over 40% a year - they are also the most engaged. Virgin America's Elevate members spend 25% more with the airline than non-members, while nearly half have been active within the past 12 months compared to the industry norm of 33 percent. And how's this for devotion: a full 20% of Virgin America's loyalty members don't even live in cities served by the airline.
Watch the Director of CRM explain how:
http://forms.loyaltylab.com/vod_virginamerica
The Overview on Sales & Marketing Activities in Biman Bangladesh AirlinesAbu Shadath Shaibal
The main objective of the report to overview sales & marketing activities in different type of marketing strategies in Biman Bangladesh Airlines. As well as some knowledge
regarding of overall operation of Biman Bangladesh Airlines. And the secondary objectives are which I work in different marketing department:
To understand Biman’s marketing policy
To know the functions of Market Research section
To get the idea from where tariff apply in different station of Biman
To know the reservation policy
To know the way cargo generate profit to the Biman
7Ps of marketing are essential part of strategy implementation of any company.Airline industry clearly fits in 7P's of marketing as it includes product and services.For more contact http://myassignmentexpert.com
The whitepaper is an attempt to introduce the reader to the benefits and development of a functional ‘Customer Value Scoring’ framework. The framework would help airlines draw valuable conclusions – for instance, a customer with significant realized revenue but low future estimated revenue can be identified as one who is taking the airlines business elsewhere. Likewise, a customer who consistently books the same flight segment at equal intervals would appreciate being recognized and being enrolled in a rewards program which lets them enjoy privileged status, thereby assuring their loyalty.
The Customer Value Score has the potential to introduce exciting new possibilities about how Airlines and other Travel organizations evaluate and treat their customers.
Leveraging Advanced Analytics to Drive Customer Behavior in the Airline IndustryCognizant
Airlines can use advanced analytics as a competitive lever by increasing their understanding of customer behavior patterns, identifying cost-optimized ways of serving customers and enhancing opportunities for revenue generation and loyalty among existing and potential customers.
Unified Customer View for Airline BusinessesVeer Endra
Plumb5 Implementation can help achieve the rich customer experience mandate, as it is important to work on holistic customer data to build relevant experiences by integrating
customer behavior data across all channels.
Anyone interested in the basics of marketing could access this presentation which talks about the 7Ps, & the product, place, price & promotion at length
This is a lecture I gave some time ago highlighting some of the key aspects to be considered if planning to develop international markets. I hope you find it of interest.
U.S. financial firms' immediate responses for their sustainable business operations platforms and Vietnam's best-choice investment destination in 2014-2020
Hoang Vinh Insights for US Banks in Vietnam 2014Vinh Hoang
Vinh Hoang has analyzed key economic driving components for U.S. banks' CEOs and global business operations directors to review and make right decision. He has also suggested why U.S. banks are supposed to invest more in Vietnam to anticipate Vietnam's GDP growth of $1 trillion in 2043.
All the following core courses are covered in the Graduate Certificate program:
o Airport Management
o Applied Economics in Aviation
o Air Carrier, Passenger and Cargo Management
o Global Logistics and Supply Chain Management
o Aviation Applied Finance
o Production & Procurement
o Strategic Marketing Management
o Human Factors in Aviation
Each course comprises of 20 contact hours conducted on 4 Saturdays. The entire Graduate Certificate course is thus completed in approximately 8 months.
Aviationizing Pakistan - Bridging the gap between the Aviation Industry and the Academia, through an extensive awareness opportunity for the youth as well as general populace. Indeed, the Human Resource demand far exceeds the current supply of trained, educated and groomed professionals. This Expo being held at PAF Museum on September 25, 2016 is a step in that direction. Education, training and HR Development is the next logical step to reach our goal of enhancing Aviation, that in turn enhances socio-economic growth of the country.
Recent developments in Aviation & Aerospace portend a transformational change in the future of air travel. A quantum jump in technology, safety, efficiency, speed, economy and customer centricity are anticipated. Since Aviation has a positive correlation to a nation's GDP, it continues to be a catalyst and a potent business enabler. Therefore, HR will have to trained, educated and developed to cater for the expected fast and positive cultural change that is destined to come sooner than what most of us can imagine. Education to Aviationize the youth is becoming more important than ever. Aviationizing is a new term coined to express the following concept:
Aviationizing is a comprehensive process of bringing about a holistic cultural change through Aviation Awareness, Education and HR Development to achieve socio-economic growth & prosperity for the nation.
A paper was presented at PIA Training Center sponsored by Royal Aeronautical Society. Inter alia other aviation experts and senior industry professionals Air Marshal Daud Pota and Air Marshal Salim Arshad also graced the occasion. Students from various institutes as well the Institute of Business Administration & Aviation Sciences also participated.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
3. Marketing is that broad area of business activity
that directs the flow of services provided by the
carrier to the customer in order to satisfy customers’
needs and wants and to achieve company objectives.
4. Marketing is the process of communicating the value
of a product or service to customers, for the purpose
of selling that product or service
5. Marketing is more than selling: it involves a number of
business activities, including forecasting, market research
and analysis, product research and development, pricing,
and promotion, including advertising. Marketing also
involves the finance activities such as credit and collection
that are associated with ticket sales. Marketing is customer
oriented.
6. 1. Product. The right product (or service) must be developed
for the target market.
2. Price. A price that gives good value to the customer and
adequate revenue to the carrier must be set for the product.
3. Promotion. Personal selling and advertising must be used,
both to communicate information about the product to the
customer and to facilitate sales.
4. Place. Appropriate channels of distribution must be found
to ensure that the product reaches the target market at the
right time and in the right place.
7. Cultural and social differences. Such traits as eating habits
can vary considerably.
Political and regulatory environment. Levels of taxation and
regulatory requirements can undermine the best of marketing
plans.
Economic environment. Airlines are very sensitive to
changes in the economy.
Existing competitive structure. The number and types of
competitors team must face in its target markets may vary
considerably.
Resources and objectives of the company. Top management
really controls these variables. E.g. Budgets, Targets.
8. A product purchased by consumers encompasses functional,
psychological, and aesthetic features as well as convenience,
reliability, and so forth.
All of these characteristics are simply called the product.
The airline product is not a physical item at all, but services that
consumers find useful. Safety, on-time reliability, convenience in
terms of airport proximity or seat availability, frequency of
departures, in-flight cabin services, ground services including
ticketing and baggage handling, aircraft type, and even the
carrier’s image are part of the airline product.
9. o Product differentiation. If we consider the output of an airline to be a seat
departure, some analysts will argue that we are basically dealing with an
undifferentiated or standardized product. Not true. Some characteristics or
idiosyncrasies are:
o The product (service) cannot be kept in inventory to match fluctuations in
demand. The revenue lost as a result of an unfilled seat when the aircraft
departs is lost for ever.
o It is difficult to check the quality of the service before the final sale. There is
no showroom to visit to test the product before purchase.
o Delivery of the product cannot always be guaranteed, due to mechanical
problems or the unpredictability of the weather.
10. o Scheduled or Non-Scheduled Service
o Luxury, Mid-Range, Low-Cost and No-Frills, Shule, and Charter
o First, Business, Economy (time sensitive vs price sensitive)
o Entertainment
o Cargo and Freight
o Duty-Free
o Baggage Restrictions
o Interline Agreements, Code Sharing
o MCO (Miscellaneous Charges Order)
o Plating carrier, Operating carrier, Marketing carrier
o CRS (computer reservation systems) Amadeus, Galileo, SABRE and
WORLDSPAN
o GDS (multi airline Global Distribution System)
11. Why Segmentation?
o Mercantile
o Religious
o Funeral
o Educational
o Military / Govt. / MNC
o Group
o Other – Leisure travelers, casual traveler, frequent travelers
12. Market penetration
-- Promotional fares, frequent flyer bonus awards, frills
Increase product development
-- In-flight telephone and fax, including Internet and e-mail access
In-flight reservations for hotel and car rentals
Comfortable seats with increased width and pitch
Gourmet meals and complimentary beverages
Enhanced entertainment systems, TV and video games
Reading and writing materials
Larger lavatories with amenities
Impressive duty-free services
Develop new target markets -- demograhic & psychographic R&D
13. o Economies of scope in the airline industry are achieved as a function
of the number of points served by a carrier and should be distinguished
from economies of scale, which are achieved as a function of size .
o Economies of scope are generated as a result of traveler demand for
service in more than one city-pair market.
o Economies of scope also result from the generation of information through
CRSs, reward structures for travel agents, incentives built into frequent-
flier programs, and service patterns made possible by hub-and-spoke
networks.
o Economies of scope confer competitive advantages to large air carriers,
even in the absence of economies of scale.