Airlines are looking to use new technologies and customer-focused strategies to reduce costs while improving the customer experience. This includes using online booking engines for reservations, recognizing loyalty program members, offering Wi-Fi access and discounts, and personalizing services for different passenger needs like families. Korean Air sets an example by upgrading cabins and lounges, offering organic meal options, and dedicating female-only bathrooms. British Airways also aims to improve the customer experience through self-service options and relaxing in-flight electronics policies.