The document summarizes various branding and advertising opportunities for companies with Indian airlines Jet Airways, Air Costa, and SpiceJet. It describes that Jet Airways offers options like aircraft wraps, boarding pass branding, inflight magazine ads, and product sampling. Air Costa has partnerships with cargo companies and hotel booking sites. SpiceJet partners with banks for loyalty programs and credit cards that provide flight discounts. Overall the document outlines different business-to-business tie-ups and advertising methods available through major Indian airlines.

1. B2B TERM PAPER PRESENTATION
ON AIRLINES INDUSTRY

2. CHARACTERISTICS OF AIRLINE
INDUSTRY
1. The airline industry is highly competitive, is characterized by
low profit margins and high fixed costs, and we may be unable
to compete effectively against other airlines with greater
financial resources or lower operating costs.
2. The airline industry is characterized generally by low profit
margins and high fixed costs, primarily for personnel, aircraft
fuel, debt service and aircraft lease rentals. The expenses of an
aircraft flight do not vary significantly with the number of
passengers carried.

3. CHALLENGES FACED BY AIRLINE
INDUSTRY
• Rising Airline Turbine Fuel (ATF) prices
• Air travel market is clearly sensitive to pricing.
• Most of the civil air carriers are in financial distress.
• Liberalizing FDI in all sectors of civil aviation should encourage
greater inflow of capital.
• Infrastructure remains a continuing challenge and potentially
is the critical restraint upon the growth of civil aviation.
• Various DGCA actions impose frustrating operational and
regulatory barriers.

4. BASIC CHALLENGES
• Infrastructure
• Congestion
• Lack of technical manpower
• Safety and security
• Land encroachment
• Environment clearances

5.  Jet Airways has a fleet of over 100 aircrafts flying to more than 51 destinations
within India and over 24 destinations internationally
 Jet Airways has over 2.0 million passengers every month (1.7 million domestic &
over 0.3 million international passengers)
 Each aircraft depending on the configuration has between 140 - 180 seats
 Several leading Indian companies have corporate accounts with Jet Airways
 Jet operates 350 flights a day for Jet Airways & Jet Konnect and 150 flights a day
for Jet Lite for domestic destinations
 It operates 108 flights a day for international destinations
INTRODUCTION

6. INOVATIVE B2B MARKETING
First of its kind opportunity for
any brand in India
You may take Full or Partial
wrap on the aircraft
Available on Jet Airways Boeing
737-800
Your brand will be seen and
recalled by millions of
passengers
Potential for weaving a great PR
activity around this unique
option

7. Front Side of
the Boarding
Pass
Back Side of
the Boarding
Pass with a
Sample
Advertisement
1. JET AIRWAYS BOARDING PASSES
Boarding passes are available on all Jet Airways flights and the back of the boarding pass
will be branded. It is cost effective, and efficient way to target all the passengers of a
particular airline.

8. Baggage Tags are available on all Jet
Airways flights and the back of the baggage
tags will be branded.
Cost effective, efficient way to target all the
passengers.
A lot of passengers still retain the tags on
their hand baggage for a considerable
amount of time
2. HAND BAGGAGE TAGS

9. 3. JET AIRWAYS INFLIGHT MAGAZINES

10. 4. IN-FLIGHT MAGAZINE/CATALOGUE
Jet Mall is the In-flight shopping catalogue & is placed in the premiere cabin seat pockets of
the Jet airways.
Jet Wings is the In-flight magazine of Jet airways.
It offer space for ads on the front inside cover, the back cover or the inside pages.
The estimated readership is given below:
Jet Wings – 12.5 lacs per month
Jet Mall – 5.5 lacs per month

11. 5. CABIN BULKHEAD BRANDING INSIDE AIRCRAFT
Available on all domestic Jet Airways & Jet-Lite flights across India. Branding on
area above seats (approximately 3’ x 1.5’), balance area can be used as
background of the brand

12. 6. SEAT BACK DEVICES INSIDE AIRCRAFT
Each device is placed on the
back of the tray table directly
facing the passenger.
Depending on the flight,
minimum undistracted
unprecedented guaranteed
viewing time is 40 minutes to 8
hours inside the aircraft
Branding available both for
domestic and international
flights

13. 7. IN-FLIGHT ENTERTAINMENT SCREENS
Highly personalized & Highly Captive (the audience is literally strapped to their seats).
Available on 24 Jet Airways domestic Aircraft, also available of international aircraft.
Two Options:
Full Audience: 30 sec A/V spot played on all screens after the safety video.
TV Spot: 30 sec A/V spot played on all the channels. Visible every time passenger
changes a channel.

14. 8. EXTERNAL STEP LADDER

15. INOVATIVE B2B MARKETING TIE-UPS
Possibilities:
Meal Tray Cards
Brochure Placements
Product Sampling
IDEA LANGUAGE BARRIER BROCHURE CADBURY’S PRODUCT SAMPLING

16. INNOVATIONS IN AIRCRAFT
Sampling: Can be done in all Jet Airways, Jet Konnect and Jet Lite flights.
Sampling can be done on select cities or on the entire fleet.
Sampling can be taken along with internal branding options like Seat Backs,
Bulkheads or In-Flight Entertainment screens.
Meal Tray Cards: Credit card sized booklets can be placed in the meal trays which
can carry brand/product messages and is a very impressive way to reach the
target customer.
Brochure Placements: We can arrange to place your brochures in the seat
pockets. Passengers entering/exiting the aircraft & the seated passengers can
pick them up.

17. Aircraft Wraps Cabin Bulk Heads
Seat Back Devices Product Sampling
Brochures in Seat
Pockets/Meal Tray Card
In-Flight Entertainment
Screens
Boarding Passes Hand Baggage Tags
Newspaper Stickers
Grab Handles on Tarmac
Coaches
On-Line Promotions/
E-Ticket Branding
In-Flight
Catalogue/Magazine
B2B BRANDING POSSIBILITIES - JET AIRWAYS

18. ADVERTISING TYPE QTY RATE
(Per Cycle / Month)
Full Aircraft Wraps 1 50.0 lacks
Cabin Bulkheads 4 to 6 per aircraft
2.00lacks
Seat Back devices 140 to 180 per aircraft
2.0 lacks
Product sampling 50k – 18.0 Lakhs Rs.4.5 per sample
Brochures in seat
Pocket/Meal tray Card
10.lac – 18. Lakhs Rs. 15.0 lacks
In-Flight Entertainment One 30 Sec Spot Rs. 9.0 lacks
JET AIRWAYS COMMERCIALS CHART

19. ADVERTISING TYPE QTY RATE
(Per Cycle /Month)
Boarding Passes 17.5 Lakhs Rs. 21 Lakhs
Hand Baggage tags 18.0 Lakhs Rs. 16.5 Lakhs
Grab Handles on Tarmac
Coaches
26 – 34 Per Bus Rs. 45k – Rs 65k
In-Flight Catalogue/Magazine
Jet Wings 12.5 Lakhs
Jet Mall 5.5 Lakhs
 Service Tax @ 10.3 % extra
 Lead Time: Boarding Passes, Baggage Tags, 3-4 weeks; Seat back devices, Coach Branding 1-2 weeks
 Material: Seat Back devices & Coach Branding : Non- Adhesive Card
JET AIRWAYS COMMERCIALS CHART

20. IMPORTANT B2B TIE-UPS OF THESE 3
COMPANIES…
1. Ticket booking Companies.
2. Tie-ups with Hotels.
3. Carrier services.
4. Loyalty programs with different Bank’s card
holders.

21. AIR COSTA AIRLINES
Air Costa is an Indian regional airline based in Vijayawada, Andhra Pradesh.
Commenced operations 15 October 2013

22. B2B TIE-UPS
1. The Air Costa airline’s tie up with Sovika Group to carry a
target of 500 tones of cargo a month in the unused belly space of
the aircraft has also contributed to the airline’s revenue stream
via ancillary revenues starting December. It is estimated that the
airline makes around INR 1 Cr per month for 500 tones of cargo.
Sovika Group is the India’s first 360 degree aviation
service provider. Like crew leasing, Aircraft leasing etc.

23. CONTINUE…
• Air Costa ordered 50 + 50 next generation E-jets i.e. E190-E2
& E195-E2 from Embraer’s.
• Embraer is a Brazilian aerospace conglomerate that produces
commercial, military, executive and agricultural aircraft and
provides aeronautical services.
• These ordered E-jets are likely to enter in India by 2019.
• The airline plans to focus on improving connectivity between
tier II and tier III cities in India

24. TIE-UP WITH TRIPFACTORY.COM
1. Air Costa has tied up with TripFactory.com to enable travelers
book holiday packages with hotels while booking its flights.
(aircosta.tripfactory.com)
2. Packages in the new portal would include flights, hotels, car
transfers and sightseeing options

25. SPICEJET AIRLINES

26. Presenting The SpiceJet SBI
Titanium Card
The exclusive SpiceJet SBI Card is empowered to bestow you with remarkable
benefits, convenience & privileges that suit the lifestyle you are accustomed to. The
card offers you the most sought after services including Cash Back, SpiceJet
Discount Vouchers, Meal Vouchers, Excess Baggage Vouchers, Lounge Access &
Incremental rewards on your spends. This card will surely make your journey
smooth and delightful

27. ADVERTISE WITH US
Why choose this medium:
• Your marketing message gets higher visibility in a zero-competition environment.
• High attention span and time to assimilate product details.
• Ability to reach a wide spectrum of passengers including HNIs, Entrepreneurs,
Professionals, Students, and Homemakers across the country who travel on holidays and
work.

28. 1) Boarding Pass:
2) Food Tray Tables:
3) Cabin Baggage Tag:

30. Thank you