1. The document introduces webometrics, which is the study of web-based phenomena using quantitative techniques and informetric methods. 2. Webometrics is concerned with measuring various aspects of the web like websites, web pages, hyperlinks, and search engine results. It examines topics at both a huge scale like the number of global web pages, and a smaller scale like the number of blogs mentioning a specific person. 3. Webometrics analyzes both new problems reflected on the web like election websites and social networking, as well as older problems reflected online like the spread of ideas and public opinion. The difference between the similar term "cybermetrics" is that cybermetrics also includes non-web

1. Introduction to WebometricsQuantitative Web Research for the Social SciencesMyunggoonChoi영남대학교 언론정보학과qksil1630@gmail.commyunggoon.choi@gmail.com 이 슬라이드는 Mike Thelwall의 ‘Introduction to Webometrics’의 1장을 정리한 자료입니다.

3. Cybermetrics Lab, Aresearch group of the Spanish National Research Council (CSIC)http://www.webometrics.info

4. Design and Weighting of Indicatorsa) The volume of the Web contents (number of web pages and files)and b) the visibility and impact of these web publicationsaccording to the number of external inlinks (site citations) they received

5. Design and Weighting of Indicators

6. Yeungnam University1336 / 12000 universities

9. ContentsHistory and DefinitionAspects of WebNew and Old Problem (Web-Based Phenomenaand Offline Phenomena Reflected Online1.2.3.

10. History and Definition1

11. DefinitionThe study of web-based phenomena using quantitative techniques and drawing upon informetricmethods.(Björneborn and Ingwersen, 2004)

12. Informetric methodThe production, dissemination and use of all forms of information, regardless of its form or origin.Ex. Citation analysis

13. History - The termBeing coined in print by an article, which identified the web as an important source for measuring documents and information(Almind and Ingwersen, 1997)

15. History - AltaVista Web search engine owned by Yahoo! and launched on 15 December 1995

16. Providing large-scale link measurements

17. A study in each Scandinavian country A study in each Scandinavian countryA study that included a count of the number of web pages in each Scandinavian country that linked to the pages of each other Scanadinavian country(Ingwersen, 1998)

18. Three types of Webometrics(Web-based measurement research)Link analysisThe reliability and coverage of search enginesChanges in the content of the web or individual collections of web pages(Bar-Ilan, 2004)

19. Cybermetricsa) Arising in parallel with the development of Webometrics, b)Being used to describe the same research as webometricsand c) Preferred in Spain

20. The difference between two termsBeing resolved by allowing cybermetrics to be more general – referring to non-web Internet research, such as email or newsgroup studies, in addition to web research(Björneborn and Ingwersen, 2004)

21. Aspects of Web2

22. Webometrics is concerned with measuring aspects of the web:a)web sites, b)web pages, c)parts of web pages, d)words in web pages, e)hyperlinks, f)web search engine results.

23. Huge scale1. The number of web sites2. The number of web pages3. The number of blogs

24. Small scale1. The number of web sites in Korea2. The number of web pages in the CNN3. The number of blogs mentioning Barack Obama before the 2008 presidential campaign

25. New and Old Problem3

26. New Problem- Web-Based PhenomenaElection web sitesOnline academic communicationBloggers as amateur journalistsSocial networking

27. Old Problem- Offline Phenomena Reflected OnlineThe impact of spread of ideasPublic opinionInformal scholarly communication

28. ★Case

29. 데이터 과학, '소셜'을 분석하다<출처> 과학동아

30. 의원님 ‘사적 정보’ 과학으로 엿보다<출처> 시사IN

31. Questions

32. Thank youMyunggoonChoi영남대학교 언론정보학과qksil1630@gmail.commyunggoon.choi@gmail.com