My presentation for Science Online 2012 "Writing of Robots: getting your research noticed in the age of algorithms".

1. Writing for Robots
Getting your research noticed in the age of
algorithms
William Gunn
Head of Academic Outreach
william.gunn@mendeley.com
@mrgunn

4. How do people find research?
10 of the 18+ methods don’t involve the publisher
at all, including 3/4 of the top methods!

5. Highly Tweeted articles are 11x more likely to be highly cited.
(Eysenbach 2011) http://www.jmir.org/2011/4/e123/
The higher the impact factor,
the more likely the research is to
be retracted, partly due to
intense competition.
http://bjoern.brembs.net/news766.html.11
Impact Factor is negotiated by
the journals and does not reflect
actual citations!
http://jcb.rupress.org/content/179/6/1091.fu
ll
http://www.plosmedicine.org/article/info:doi/
10.1371/journal.pmed.0030291
What matters is who is
reading your work!

6. Make your work available for discovery
Publishing:
•provides RSS feeds
•gives download stats
•provides machine readable PDFs
•Allows easy bookmarking on Mendeley or
tweeting
•Allows self-archiving
Writing:
•Include DOIs where possible
•Cite datasets
•Include database identifiers
•Link to raw data & make it available
(possibly via sharing services)

10. Public Service Announcement
The government is making decisions on what you’re allowed to do
with your publications, mostly without taking input from you. They
have taken input, as well as millions of dollars in lobbying
contributions, from publishers such as Elsevier (anagram: evil seer)
There is a bill, supported by the Association of American Publishers
that will destroy Pubmed Central and prohibit federal agencies from
requiring that work published with their funds(taxpayer derived) from
being placed in public access repositories.
What you can do:
Read about it:
http://www.michaeleisen.org/blog/?p=807
http://poynder.blogspot.com/2012/01/can-aap-members-stay-neutral-
in-row.html
•Call your representative and let them know they’ll be held
responsible.
•Sign the petition: https://www.popvox.com/bills/us/112/hr3699/report
•Tell journals you won’t peer review for them if they support RWA
•https://docs.google.com/document/d/1p2X0nqY250kYVfVbmXT3OuG
dhKFif1JtdrOh3hQKy-g

11. www.mendeley.com
William Gunn
Head of Academic Outreach
william.gunn@mendeley.com
@mrgunn