This document discusses how Mendeley, a research organization tool, provides a broader definition of impact beyond traditional citations. It collects metadata on researchers and their readings and interactions with documents. This data helps provide personalized recommendations and shows how research is being used beyond just citations. It indicates readership is a better indicator of impact than citations alone as it is faster to accrue and captures hidden impacts. The document addresses some issues to consider with alternative metrics and notes cultural differences in social media usage.