OA Week 2011 UC Davis: Beyond the Impact Factor: Getting Your Research Noticed in the Algorithmic Era

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This document discusses how researchers can get their work noticed in the age of search algorithms. It explains that search engines like Google rank results, and being highly ranked means more visibility for companies and researchers. It discusses how open access papers tend to be cited and read more since more people can find and access them. It also introduces Mendeley, a reference manager with over 1 million users that can help researchers build their reputation and visibility through metrics on how their work is read and shared.

Beyond the Impact Factor: Getting your
research noticed in the algorithmic era.
William Gunn, Ph.D.
Head of Academic Outreach
twitter: @mrgunn

So how does search work, anyways?
• Results have to be ranked somehow
• Google’s closely guarded secret sauce is
how they rank results.
• It means millions to companies to be in
the top 3 links.
• How much does it mean to a researcher?

Discovery
• Finding things when you don’t know what
to search for
• Finding things without searching at all
• Finding things related conceptually
• This requires reading implicit preference
information
• collaborative filtering

Open Access papers are cited &
read more!
• People who otherwise wouldn’t have seen
an article can now read it & cite it!
• Readership & citations start accumulating
earlier.
• 75% of readers of Pubmed Central papers
are non-institutional
• In Mendeley’s catalog, OA papers can have
up to 10x the readership.
http://www.istl.org/10-winter/article2.html

Today…
•Over 1,000,000 people are using Mendeley
•Over 120M papers have been uploaded
•Over 1000 API keys have been given to
developers

1,000,000 people are using Mendeley!
University of Cambridge
Stanford University
MIT
Imperial College London
University of Oxford
Harvard University
University of Michigan
University College London
University of California at Berkeley
Sao Paulo University
University of Edinburgh
Cornell University
Princeton University
RWTH Aachen
Columbia University
Max Planck Society
University of Cologne
Yale University
University of Wisconsin
University of Florida

[1] Online experimental peer review of the “Arsenic Life” paper that
recently appeared in Science:
http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria-
nasas.html
[2] Open Science is a Research Accelerator, M. Woelfle, P. Olliaro and
M. H. Todd, Nature Chemistry 2011, 3, 745-748.
http://www.nature.com/nchem/journal/v3/n10/full/nchem.1149.html
PLoS ONE ALM API: http://api.plos.org/alm/examples/
Mendeley’s API: http://dev.mendeley.com

“All the time we are very
conscious of the huge challenges
that human society has now –
curing cancer, understanding
the brain for Alzheimer‘s [...].
But a lot of the state of knowledge
of the human race is sitting in the
scientists’ computers, and is
currently not shared […] We need
to get it unlocked so we can tackle
those huge problems.“

This document discusses how researchers discover and reuse open access research. It notes that discovery can occur through search engines, alerts, browsing journals, or socially through emails and forums. Open access research has an advantage in discovery since it is freely available to interested parties outside of academic institutions, such as nurses or small business owners. The document also provides an example of how open data allows researchers to reuse information in new ways.

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Mendeley is a research organization that aims to make science more collaborative and transparent by connecting over 1 million researchers through their online catalog of 80 million documents. Their tools extract metadata from PDFs to aggregate research data in the cloud and enable social discovery and recommendations. They are developing apps that combine Mendeley data with other information like chemical compounds, locations, and grant funding to further unlock scientific knowledge.

Sci Tech Forum LA 2013: New Directions in Scholarly Communication

William Gunn

The document discusses how scholarly communication has evolved from early networks like ARPAnet and Usenet to modern platforms on the internet. It argues that sharing and discovering information publicly online through sites like Stack Exchange, Delicious, and Twitter has allowed for the formation of online communities around shared interests. Mendeley is presented as a platform that facilitates sharing and discovering research documents and aggregates research data in the cloud to better understand the impact of research and make it more reproducible. The author advocates for keeping research resources open and making them more accessible and discoverable online.

VIVO 2011 Paper

William Gunn

Mendeley is a research collaboration tool that allows scientists to organize papers, take notes, and view metrics on papers' usage. It extracts metadata from papers and enables researchers to annotate and tag papers. This creates a social network where researchers can see trends and collaborate. Mendeley has grown to nearly 1 million users and over 80 million documents, making it the largest crowdsourced academic database. It helps researchers by making papers social objects that can be discussed and adding semantic information to papers through annotations.

CNI Spring 2011: Connecting Researchers with Information - and Unlocking It!

William Gunn

Mendeley is a research organization tool that aggregates over 80 million research documents from 1 million researchers into a searchable online catalog to help connect scholars and make their work more collaborative. It includes Mendeley Desktop software to organize papers and Mendeley Web to access groups and papers from any internet-connected device. Mendeley aims to unlock currently siloed research data and tools to help tackle major problems by finding new insights from aggregating and sharing research information.

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OA Week 2011 UC Davis: Beyond the Impact Factor: Getting Your Research Noticed in the Algorithmic Era

1. Beyond the Impact Factor: Getting your research noticed in the algorithmic era. William Gunn, Ph.D. Head of Academic Outreach twitter: @mrgunn

2. Writing for Robots

3. So how does search work, anyways? • Results have to be ranked somehow • Google’s closely guarded secret sauce is how they rank results. • It means millions to companies to be in the top 3 links. • How much does it mean to a researcher?

4. It means a lot to some

5. Discovery • Finding things when you don’t know what to search for • Finding things without searching at all • Finding things related conceptually • This requires reading implicit preference information • collaborative filtering

6. Discovery requires connections

7. Open Access papers are cited & read more! • People who otherwise wouldn’t have seen an article can now read it & cite it! • Readership & citations start accumulating earlier. • 75% of readers of Pubmed Central papers are non-institutional • In Mendeley’s catalog, OA papers can have up to 10x the readership. http://www.istl.org/10-winter/article2.html

8. ReaderMeter.org

10.

11. REPUTATION METRICS

12. Today… •Over 1,000,000 people are using Mendeley •Over 120M papers have been uploaded •Over 1000 API keys have been given to developers

13. 1,000,000 people are using Mendeley! University of Cambridge Stanford University MIT Imperial College London University of Oxford Harvard University University of Michigan University College London University of California at Berkeley Sao Paulo University University of Edinburgh Cornell University Princeton University RWTH Aachen Columbia University Max Planck Society University of Cologne Yale University University of Wisconsin University of Florida

14. [1] Online experimental peer review of the “Arsenic Life” paper that recently appeared in Science: http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria- nasas.html [2] Open Science is a Research Accelerator, M. Woelfle, P. Olliaro and M. H. Todd, Nature Chemistry 2011, 3, 745-748. http://www.nature.com/nchem/journal/v3/n10/full/nchem.1149.html PLoS ONE ALM API: http://api.plos.org/alm/examples/ Mendeley’s API: http://dev.mendeley.com

15. “All the time we are very conscious of the huge challenges that human society has now – curing cancer, understanding the brain for Alzheimer‘s [...]. But a lot of the state of knowledge of the human race is sitting in the scientists’ computers, and is currently not shared […] We need to get it unlocked so we can tackle those huge problems.“

16. www.mendeley.com

Editor's Notes

We support academics, students and other professionals (or researchers) in their work with scientific literature. We provide scientific knowledge. We organize scientific knowledge. We help to explore and share scientific knowledge.
We support academics, students and other professionals (or researchers) in their work with scientific literature. We provide scientific knowledge. We organize scientific knowledge. We help to explore and share scientific knowledge.

OA Week 2011 UC Davis: Beyond the Impact Factor: Getting Your Research Noticed in the Algorithmic Era

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Editor's Notes