Speaker biographies and agenda for the ExploreExport 2014 event on 10 November 2014 at the Murrayfield Stadium in Edinburgh.

1. Agenda
08.30 Arrival, Registration and Refreshments
09.20 – 12.40 One to One Meetings (morning)
09.40 – 10.20 Breakout Sessions 1
Room 1: Finance Considerations: Jon Boyce, UK Export Finance / Anne Featherstone, SIB / Joanne Hills, RBS
Room 2: eCommerce: Alan Linton, SE / Chris Elvery, SE / Sarah Chanter, eteaket
Room 3: Developing your
Products & Services: Morag Eaton, SE / Charles Broadfoot, SE
Room 4: Intellectual Property: Martin Layton, SE / Catherine Potts, SE / David Fulton, Lincoln IP /
Nikolaus Sennhauser, Bright Idea Scotland
10.40 – 11.20 Breakout Sessions 2
Room 1: Finance Considerations: Jon Boyce, UK Export Finance / Anne Featherstone, SIB / Joanne Hills, RBS
Room 2: eCommerce: Alan Linton, SE / Chris Elvery, SE / Sarah Chanter, eteaket
Room 3: Developing your
Products & Services: Morag Eaton, SE / Charles Broadfoot, SE
Room 4: Intellectual Property: Martin Layton, SE / Catherine Potts, SE / David Fulton, Lincoln IP /
Nikolaus Sennhauser, Bright Idea Scotland
13.40 – 16.00 One to One Meetings (afternoon)
14.40 – 15.20 Breakout Sessions 3
Room 1 Finance Considerations: Jon Boyce, UK Export Finance / Catriona McCracken, SIB / Ian Burns, HSBC
Room 2 eCommerce: Alan Linton, SE / Chris Elvery, SE / Bill Gordon, Red Torpedo
Room 3 Developing your
Products & Services: Morag Eaton, SE / Charles Broadfoot, SE
Room 4 Intellectual Property: Martin Layton, SE / Catherine Potts, SE / David Fulton, Lincoln IP /
Nikolaus Sennhauser, Bright Idea Scotland
14.40 – 15.20 Breakout Sessions 4
Room 1 Finance Considerations: Jon Boyce, UK Export Finance / Catriona McCracken, SIB / Ian Burns, HSBC
Room 2 eCommerce: Alan Linton, SE / Chris Elvery, SE / John McIlvogue
Room 3 Developing your
Products & Services: Morag Eaton, SE / Charles Broadfoot, SE
Room 4 Intellectual Property: Martin Layton, SE / Catherine Potts, SE / David Fulton, Lincoln IP /
Nikolaus Sennhauser, Bright Idea Scotland
15.20 End of Breakout Sessions
16.00 End of One to One Meetings and End of Seminar

2. 1
Speaker Biographies – Breakout Sessions
Financial Considerations
Event Facilitator: Jon Boyce, Export Trade Finance Adviser, UK Export Finance
Jon Boyce is the Senior Specialist Export Finance Adviser for the Northern Regions. Jon initially trained as a manufacturing consultant, focused on improving company profitability. Jon has worked with Scottish companies raising equity, mezzanine and debt finance to support growth and is experienced in trade finance and international trade. Jon has worked in the US, Europe, Middle East and Japan.
About UK Export Finance
UK Export Finance is UK Export Credit Agency, (formally Export Credit Guarantee Dept). UK Export Finance complements the private market by providing government assistance to exporters and overseas investors in the form of insurance policies (such as export credit insurance & political risk insurance) and Bank Guarantees against specific export orders covering working capital, confirmed letters of credit and performance bonds. UK Export Finance can also provide a guarantee to a Bank that makes a loan to an overseas buyer for UK capital goods/services.
Visit www.gov.uk/government/organisations/uk-export-finance
Anne Featherstone, Investment Manager, Scottish Investment Bank
Anne Featherstone works in the Financial Readiness team within the Scottish Investment Bank, the investment arm of Scottish Enterprise. Anne works with companies in order to help them prepare to attract growth funding, principally new equity into their businesses. Anne trained as a chartered accountant with PWC then worked in the corporate area of Bank of Scotland for several years. Anne joined Scottish Enterprise as an account manager and has now worked in many different areas of SE.
Catriona McCracken, Transactions Manager, Scottish Investment Bank
After graduating from Heriot-Watt University in 2002 with an MA(Hons) in Management, Catriona joined Deloitte & Touche as a Corporate Tax Advisor in Edinburgh. During her 7 years with Deloitte, she qualified as a Chartered Accountant (2005) and had the opportunity to work with a broad range of companies and sectors from Cambridge to Aberdeen, before taking up a role as an Income Tax Advisor in Auckland, New Zealand specialising in the new R&D Tax Credit regime during its introduction. On her return to the UK in 2009, Catriona joined Scottish Enterprise as a Regional Selective Assistance grant appraisal executive. 5 years on Catriona now works as a transaction manager in the Scottish Investment Bank division of SE, supporting investment into both exciting early stage companies and established companies with growth potential.

3. 2
About Scottish Investment Bank
The Scottish Investment Bank (SIB) is the investment arm of Scottish Enterprise. Working across the whole of Scotland, SIB makes investment capital go further and helps early stage, growth and export oriented SME businesses reach their full potential. We do this in a number of ways:
 Supporting companies preparing to fundraise
 Co-investing alongside the private sector into promising young companies
 Working with both UK and international investors interested in Scotland's companies
 Carrying out market research and shaping products and services appropriately
Visit www.scottish-enterprise.com/about-us/what-we-do/sib
Joanne Hills, Solutions Delivery Manager, Trade & International Transaction Services UK,
Royal Bank of Scotland
I have worked for RBS for over 20 years in a range of roles covering personal, business and corporate banking. I have worked within our transaction services business for five years focussing on supporting and assisting clients who trade overseas whether by importing, exporting or both. Key areas of my role involve understanding clients’ plans and aspirations relative to international trade, identifying and assessing the risks associated with this aspect of their business and exploring ways in which RBS can offer support to maximise the potential.
About the Royal Bank of Scotland
RBS is a large international banking and financial services company. Headquartered in Edinburgh, it operates in the UK, Europe, the Middle East, the Americas and Asia Pacific, serving over 30 million customers worldwide. RBS provides a wide range of products and services to personal, commercial, large corporate and institutional customers through two principal subsidiaries, The Royal Bank of Scotland and NatWest, as well as through a number of other well‐known brands including Citizens, Charter One, Ulster Bank, Coutts. RBS, through its transaction services business, provides clients the international and domestic banking services they need to transact with customers, suppliers and counterparties. RBS delivers award-winning platform solutions to help improve cash flow, optimise working capital management, plus facilitate greater control, transparency and processing efficiency. With local clearing membership in over 37 countries and worldwide partner bank arrangements, we support clients in their home markets and internationally, wherever their business takes them.
Visit www.rbs.com

4. 3
Ian Burns, International Trade Director, Global Trade and Receivables Finance, HSBC
I joined the HSBC Group (Midland Bank) in 1975 and worked in North East England for over 20 years, lastly as manager of the Groups Newcastle International Branch, before moving to Yorkshire in 2000. I have been working in international trade finance since 1987 helping business protect and grow their overseas business. In 2011 I moved to a new role managing a team of International Trade Managers supporting UK businesses across the North.
About HSBC
HSBC is one of the world's largest banking and financial services organisations, with 6,300 offices in both established and emerging markets, serving over 60 million customers through four Global Businesses: Retail Banking and Wealth Management, Commercial Banking, Global Banking and Markets, and Global Private Banking, across 75 countries and territories.
Scotland is an extremely important market for HSBC. We believe HSBC has a key and differentiated role to play in supporting Scotland’s economic growth, which can be demonstrated through our continuing investment in our Scottish business in recent years, and our increased commitment to Scotland through the most challenging of economic times.
HSBC in Scotland now employs in excess of 3,300 people, and has a differentiated role to play in supporting Scotland’s economic growth. We have a very clear and differentiated strategy in the financial services sector, aligned to a number of Scotland's strategic objectives; globalisation, first class customer service and supporting Scotland's economic growth through lending.
Visit www.hsbc.co.uk
eCommerce
Event Facilitator: Alan Linton, ICT Specialist, Scottish Enterprise
Alan Linton is an experienced ICT and ebusiness consultant. After graduating from the University of Paisley in 1993, he worked as a multimedia CD Rome programmer, creating corporate training and promotional material. In 1997 he became a partner in a very successful Scottish web site developer. He has spent the last 15 years as an ebusiness consultant, both independently and with Scottish Enterprise and partner organisations. In that time he has helped hundreds of Scottish businesses improve their online presence. He has spoken on ecommerce and web site design and usability at a number of national and international events. He joined Scottish Enterprise in 2009.
Chris Elvery, ICT Specialist, Scottish Enterprise
Chris Elvery is an ICT Specialist with Scottish Enterprise, working with High Growth Scottish companies to develop and implement IT strategies. His particular focus is Business improvement, Digital Marketing and ecommerce, the latter gleaned from an early career in traditional Bricks & Mortar companies (Boots and John Menzies) and the setting up of his first International ecommerce site back in 1997 selling Scottish Music & Film. He has spoken on the subjects of international ecommerce, future IT trends, better customer engagement and inbound marketing throughout Scotland.

5. 4
About Scottish Enterprise / Scottish Development International
Scottish Enterprise is Scotland's main economic development agency and aims to deliver a significant, lasting effect on the Scottish economy. Our role is to help identify and exploit the best opportunities for economic growth. We support ambitious Scottish companies to compete within the global marketplace and help build Scotland’s globally competitive sectors. We also work with a range of partners in the public and private sectors to attract new investment to Scotland and to help create a world-class business environment.
Scottish Development International (SDI) works to attract inward investment and knowledge to Scotland to help the economy grow. It also helps Scottish based companies to trade overseas and promotes Scotland as a good place to live, work and do business. It is a partnership between the Scottish Government, Scottish Enterprise and Highlands and Islands Enterprise and its work is guided by the Scottish Government’s strategy for economic development in Scotland.
Visit www.scottish-enterprise.com or telephone 0800 019 1953.
Some support services may differ in the Highlands and Islands. If your business is based in this region contact Highlands and Islands Enterprise for free advice.
Visit www.hie.co.uk or telephone 01463 234171.
Sarah Chanter, Director, eteaket
Sarah has been with eteaket for the past 4 years. Following a successful career in design and branding her passion for tea lead her to working with Erica and eteaket. Sarah has restructured the company and developed and elevated the brand, increasing sales, turnover and productivity. She continues to manage the three business streams, whilst using her marketing and design background.
About eteaket
eteaket have been tasting their way around the world since 2006, expertly sourcing exceptional loose leaf tea. It’s not only eteaket who think their tea is top class, they have won numerous Great Taste Awards and been voted Best Tea in the UK by the Beverage Standards Association. eteaket source and provide the highest quality award winning leaf tea. They visit plantations and taste every tea they serve and provide tea for both retail and food service as loose leaf tea and leaf tea bags.
Visit www.eteaket.co.uk
Bill Gordon, CEO, Red Torpedo
Bill Gordon, the great-great-grandson of whisky magnate William Grant, has an acute awareness of Scottishness at home and abroad. He is a fifth-generation scion of the family business – one of the largest and most successful in Scotland, which produces Glenfiddich, the first single malt whisky to become a global bestseller. His experience of Scottishness is about family – he co-founded and chaired the family council that unites the owner of the company, William Grant & Sons, to its management but not forgetting he has in his blood that most Scottish of liquids.

6. 5
About Red Torpedo
Red Torpedo is one of the coolest casual wear brands on the circuit for bikers and motorcycle racing fans around the world. Rooted in the most balls out racing on the planet, UK road racing, the brand is truly built for speed. The superior quality design and build of our gear is road tested to the max by Guy Martin, John McGuinness, Conor Cummins and our posse of Red Riders. Distribution to date has been primarily over the internet, which has served the business well to shape a compelling mix of brand and product values, as well as seeding the brand beyond the UK.
Visit www.redtorpedo.com
John McIlvogue, Managing Director, Stevens & Graham
John McIlvogue is an experienced entrepreneur whose background is as diverse as a stained glass window manufactured in the U.K and Middle East, managing a 50 employee interiors business. Mr McIlvogue started a flooring business 7 years ago covering both domestic and commercial market places in the U.K. In 2013 he acquired Stevens & Graham, one of Glasgow’s oldest carpet companies that specialises in Tartan carpets. In the 14 months in charge he has taken the company from dealing with a Scottish customer base to one that now supplies a global audience. He has managed to secure U.S, Dutch and Canadian distribution and is currently working on a number of other territories. In his spare time he likes to travel and relax with his young family.
About Stevens & Graham
Established in 1947, this family business has worked hard since 2000 to strengthen its reputation as the market leader in supplying tartan carpets and rugs for commercial and residential use. It's now set on striking international distribution deals, the latest in the USA that will raise awareness of its products and designs among interior designers for commercial markets abroad. The company’s clients include Brooks Brothers Worldwide, Tommy Hilfiger and even Buckingham Palace.
Visit www.tartancarpets.co.uk
Developing Your Products and Services for International Markets
Event Facilitator: Morag Eaton, Innovation Specialist, Scottish Enterprise
Morag Eaton is one of fifteen Innovation Specialists employed by Scottish Enterprise with the aim of helping Scottish companies use innovation practices to grow business value and profitability. This may include helping a company utilise innovation in a more strategic way, perhaps addressing new international markets or developing new business models. Prior to joining Scottish Enterprise, Morag worked with NCR Ltd starting as a developer, moving through various development and senior engineering roles to Director of Engineering. Morag worked on ATMs (Cash dispensing machines), Kiosks and NCR’s branch and system software. The complexity of ATM’s provided in-depth experience in software and systems development alongside a sound understanding of mechanical and electronic development. Morag specialised in systems integration test and is a Six Sigma Black Belt achieved through cross-organisational process improvements. Morag has been an Innovation Specialist with Scottish Enterprise for 6 years and is an Improve Innovation Management guide.

7. 6
Charles Broadfoot, Innovation Specialist, Scottish Enterprise
Charles Broadfoot is one of fifteen Innovation Specialists employed by Scottish Enterprise with the aim of helping Scottish companies use innovation practices to grow business value and profitability. This may include helping a company utilise innovation in a more strategic way, perhaps addressing new international markets or developing new business models. Charles started his career in engineering with an apprenticeship at Alexander Dennis as a coachbuilder. He gained an honours degree in Management Science at Stirling University and followed up with a Masters degree in Computer Integrated Manufacturing at Strathclyde. Charles spent 5 years working in Strathclyde University on research investigating technology acquisition and strategy in Scottish Electronics companies. This experience examining the commercialisation processes led to a position in Lanarkshire Technology and Innovation Centre as a University Business Advisor and was followed by 8 years working as an innovation consultant with UXL providing innovation consultancy services for both public sector and private clients. He has been in this current Scottish Enterprise role for over 4 years and is a certified Improve Innovation Management guide.
About Scottish Enterprise / Scottish Development International
Scottish Enterprise is Scotland's main economic development agency and aims to deliver a significant, lasting effect on the Scottish economy. Our role is to help identify and exploit the best opportunities for economic growth. We support ambitious Scottish companies to compete within the global marketplace and help build Scotland’s globally competitive sectors. We also work with a range of partners in the public and private sectors to attract new investment to Scotland and to help create a world-class business environment.
Scottish Development International (SDI) works to attract inward investment and knowledge to Scotland to help the economy grow. It also helps Scottish based companies to trade overseas and promotes Scotland as a good place to live, work and do business. It is a partnership between the Scottish Government, Scottish Enterprise and Highlands and Islands Enterprise and its work is guided by the Scottish Government’s strategy for economic development in Scotland.
Visit www.scottish-enterprise.com or telephone 0800 019 1953.
Some support services may differ in the Highlands and Islands. If your business is based in this region contact Highlands and Islands Enterprise for free advice.
Visit www.hie.co.uk or telephone 01463 234171.

8. 7
Safeguarding Your Intellectual Assets
Event Facilitator: Martin Layton, Intellectual Assets Specialist, Scottish Enterprise
The Scottish Enterprise Intellectual Assets Specialist team comprises 6 advisers working with businesses across Scotland, to support business growth through enhanced management of intangible assets, including intellectual property. Martin has over 20 years of experience in the field of intellectual property and wider intellectual asset management. He worked at the UK Intellectual Property Office from 1991 – 2006 - latterly as a trade mark examination team leader and Hearing Officer – and subsequently undertook periods of secondment to the Intellectual Assets Centre and as a Seconded National Expert to OHIM (the European Union Trade Marks and Designs Registry). Martin rejoined the Intellectual Assets Centre full time in 2009 and transferred in to Scottish Enterprise in April 2012, supporting businesses in: intellectual property strategy development; wider intellectual asset management (IAM); value creation and release through intellectual property and IAM; undertaking intellectual asset and intellectual property management to underpin business growth and internationalisation.
Catherine Potts, Intellectual Assets Specialist, Scottish Enterprise
Catherine has over 20 years experience of running small businesses in the private sector. Catherine joined the Intellectual Assets Centre in 2008 and quickly developed a passion for the field of Intellectual Asset Management, so much so that she undertook a Law degree in her free time to complement her growing knowledge of the area. Catherine began working with Scottish Enterprise in April 2012, where she supports Scottish businesses to identify, manage and exploit their intangible assets for optimum value creation, globalisation and ultimately sustained economic growth.
About Scottish Enterprise / Scottish Development International
Scottish Enterprise is Scotland's main economic development agency and aims to deliver a significant, lasting effect on the Scottish economy. Our role is to help identify and exploit the best opportunities for economic growth. We support ambitious Scottish companies to compete within the global marketplace and help build Scotland’s globally competitive sectors. We also work with a range of partners in the public and private sectors to attract new investment to Scotland and to help create a world-class business environment.
Scottish Development International (SDI) works to attract inward investment and knowledge to Scotland to help the economy grow. It also helps Scottish based companies to trade overseas and promotes Scotland as a good place to live, work and do business. It is a partnership between the Scottish Government, Scottish Enterprise and Highlands and Islands Enterprise and its work is guided by the Scottish Government’s strategy for economic development in Scotland.
Visit www.scottish-enterprise.com or telephone 0800 019 1953.
Some support services may differ in the Highlands and Islands. If your business is based in this region contact Highlands and Islands Enterprise for free advice.
Visit www.hie.co.uk or telephone 01463 234171.

9. 8
Nikolaus Sennhauser, Project Manager, Bright Idea Scotland
Nikolaus joined Targeting Innovation in August 2007 as part of the Graduates for Business programme and is now a Senior Consultant. He has been responsible for the management and delivery of a number of EU-funded Framework Programme 6 and 7 projects, promoting and facilitating knowledge transfer and innovation. He is also a member of the team delivering the Enterprise Europe Network service in the Yorkshire and Humber, helping local companies find partners overseas. Nikolaus’ main engagement is currently the project management and delivery of the Scottish Government-funded Bright Idea Scotland service, aimed at helping inventors identify and confirm the commercial potential of their ideas.
About Bright Idea Scotland
Bright Idea Scotland is the Scottish Government funded inventor support service. Our aim is to help Scottish individuals and businesses with ideas for new products or services confirm the commercial potential of their ideas and improve their chances of success. We do this by providing advice and guidance, and introducing practical tools, through our series of workshops, 1-2-1 surgeries, online inventor’s checklist, and online idea submission forms. In addition, we also provide general non-legal advice on intellectual property, such as patents and trade marks. Visit www.brightideascotland.com
David Fulton, Director & Patent Attorney, Lincoln IP
David Fulton joined the firm in January 2009 from a well-known Glasgow private practice. He is a Chartered Patent Attorney and UK Registered Trade Mark Attorney as well as a European Patent Attorney and European Trade Mark and Design Attorney. David has a technical background in physics, lasers and optoelectronics. On completing his PhD at the University of St Andrews David joined the patent profession in 2000. Since then David has gained considerable experience advising clients in a range of high technology fields within both the industrial and academic sectors. David presently splits his time between Glasgow and Aberdeen. Specialties: IP services in the fields of Oil and Gas, Renewables, Optoelectronics, Electronics, Communications Technologies and Semiconductor.
About Lincoln IP
Lincoln IP is a firm of UK and European Patent and Trade Mark attorneys. The company was formed in Scotland in July 2007 and quickly built a reputation for providing clients with clear, constructive and commercially relevant intellectual property advice. We serve a worldwide client base from our offices in Aberdeen and Glasgow. Our specialism is providing sensible, strategic advice in all aspects of intellectual property. The firm was built on the key values of professionalism, fairness and openness and our success to date has been based on ensuring that we put our client’s interests first. This approach has allowed us to recruit and retain an excellent team of staff, develop a strong international client base and establish a likeminded network of foreign associates. The choice of foreign associate is important as it has a considerable impact on the quality and costs incurred in protecting an intellectual property portfolio. Visit www.lincoln-ip.com