Presentation slides of the SelectUSA Tech event in Edinburgh on 30 September 2014.

1. www.scottish-enterprise.com
SelectUSA Tech Seminar 2014
Apex International Hotel
Edinburgh
30 September 2014

2. #SelectUSATech
@SelectUSATech

3. London, March 10, 2014
#SelectUSATech
@SelectUSATech
Dublin, June 25, 2014
Previous SelectUSATech Events

4. Zoja Bazarnic
U.S. Consul General Edinburgh
#SelectUSATech
@SelectUSATech

5. #SelectUSATech @SelectUSATech
John Breidenstine
Minister Counselor for Commercial Affairs
U.S. Embassy London

6. “There is no better place in the world to do business than the United States of America.” President Barack Obama

7. #SelectUSATech
@SelectUSATech
Why do we care?
•World’s largest recipient of FDI
•20.5% of U.S. exports
•Nearly 6 million jobs
•Average wage of $77,600
•$45.2 billion in R&D annually
•Investments in fixed assets

8. #SelectUSATech
@SelectUSATech
Why should you care?
•The U.S. – great target for expansion
•55% of global ICT R&D
•40% share of all tech purchases
•Apple, Intel, Motorola and more

9. #SelectUSATech
@SelectUSATech
Why most successful startups are in the U.S.?
Access to:
•Role models
•Funding
•Business Infrastructure
•Distribution
•Monetization capabilities
•Talent
•Practiced Management
•Production
•Sheer Serendipity

10. #SelectUSATech
@SelectUSATech
So, what is SelectUSA?
SelectUSA promotes and facilitates business investment in order to support job creation, spur economic growth, and promote American competitiveness.
www.selectusa.gov
www.clustermapping.us

11. #SelectUSATech
@SelectUSATech
Practical Aspects of U.S. Expansion

12. US Expansion: 5 key legal considerations
Consider your corporate structure
IP: Trademarks, patents, NDAs
Create US terms and conditions
Understand the litigation landscape
Don’t overpay or underutilize lawyers
12
Fried Frank’s “Coming to America” legal guide is available at tech.friedfrank.com
or by emailing daniel.glazer@friedfrank.com
tech.friedfrank.com / @friedfranktech

13. US CORPORATE TAXATION
≫Pre-Incorporation – PE issues
≫UK Parent -> US Subsidiary
≫Local Nexus
≫Income Characterization
≫Sourcing of income -US Jurisdiction
Visit our website and blog at ustaxfs.com Follow us on Twitter @UStaxFS
b.albin@ustaxfs.com

14. People like you like us.
Passionate. Discerning. Independent.
Doing business in America? critical insurance considerations
La Playa: Insurance with Intelligence®
September 2014

15. Insurance Industry Awards 2000
La Playa
La Playa: Insurance with Intelligence®
The legal & regulatory landscape can be unnerving
You won’t have a choice, e.g. Workers Compensation, Disability, Auto Liability
There’s no NHS
Your customers, staff and investors will insist upon it
Without it, you will lack credibility
Without it, your business may fold & you may be ruined
Why have insurance in the USA?

16. La Playa: Insurance with Intelligence®
Do you already have insurance, or do you need to plan from scratch?
Are you already with the right kind of insurer?
Do your existing policies provide the requisite cover?
If not, can they be easily extended?
What additional risks need to be considered?
How much is it all likely to cost?
Questions…

17. Insurance Industry Awards 2000
La Playa
La Playa: Insurance with Intelligence®
 Property assets
 Income streams & Supply Chains
 Employers’ Liability & Workers Compensation
 Professional & product liabilities
 Key people
 Intellectual property
 Cyber & Data Privacy liabilities
 Directors & officers liabilities
 Benefits for staff
 Reputation & brand
Insurance essentials

18. La Playa: Insurance with Intelligence®
Don’t leave home without Directors & Officers Liability Insurance
Don’t let staff travel to the USA without adequate Business Travel/Healthcare insurance
Lawyer-up early on
Strategize risk management – get board level “buy-in”
Get the right insurance advice – it’s often free – and build a risk register
Build an IP strategy
Don’t underspend on data & network security
Check draft contracts for “Insurance”, “Indemnity” & “IP” clauses
Frequently review adequacy of Indemnity Limits under your policies
Check “Territory” & “Jurisdiction” limits under your liability policies
Marry your insurance to “Additional Name Insured” & “Waiver of Subrogation” clauses
Tips & Guidance

19. #SelectUSATech
@SelectUSATech
Accessing Buyers and Finance

20. #SelectUSATech @SelectUSATech
Case Studies and Marketing to a U.S. Audience

21. #SelectUSATech
@SelectUSATech
Bill McMillan
International Senior Executive
Scottish Development International

22. Introduction to SDI

23. WHO ARE WE?
Scottish Development International (SDI) is the specialist trade and investment arm of:
• The Scottish Government
• Scottish Enterprise, and
• Highlands & Islands Enterprise Work in close partnership with Business Gateway and UKTI Single point of contact for all international business development needs

24. OUR PURPOSE
Foreign investment
International trade
• Raise the ambition of more Scottish businesses to think, compete and trade globally
• Attract investment and talent which builds on Scotland’s globally competitive sectors
• Increase the global competitiveness of the business environment in Scotland
• Enhance Scotland’s image globally
Economic Development

25. RAISING INTERNATIONAL AMBITION – TEAM SCOTLAND
TEAM SCOTLAND APPROACH Work closely with range of public and private sector partners
• Business and industry organisations
• Local authorities and cities
• Education and Globalscots Local co-ordinated presence
• Local staff working with SE/ HIE
• Industry specialists
• Smart Exporter Increase in overseas coverage
• 27 overseas offices (increasing to 29)
• UKTI partner in Scotland
• Canada joint working Embed within Industry Strategies e.g. new Oil & Gas Strategy, Tourism

26. WHERE WE ADD VALUE
TRADE Identify market opportunities and provide market intelligence International strategy development Prepare businesses to do business overseas Identify business partners and finance support options Facilitate connections and business relationships
INWARD INVESTMENT
Collaboration and risk reduction
Identify staff, training, property and academia
Identify business partners
Potential financial assistance
Dedicated aftercare
We provide a global marketing and sales resource which can help:

27. INTERNATIONAL BUSINESS GROWTH MODEL
Overall Business Growth Model
Start Up
Efficiency
Strategy
Development
Market
Development
Organisational
Development
Innovation
Investment
International Business Growth Model
Awareness & Ambition
Building
Capacity
Action Planning
Market
Expansion
Market
Presence
Suite of Services
Marketing activity Market awareness Expert advice GlobalScot Online delivery
Diagnostic tools Strategy development Preparedness Mentoring GlobalScot TalentScotland Sales & marketing Technical support
Overseas market support
Market opportunities
Networks
Exhibitions
Missions
Learning Journeys
Matchmaking services
Marketing Planning
GlobalScot
Overseas market support Networks Exhibitions Missions Learning Journeys Matchmaking services Marketing Planning GlobalScot
Incubation Soft landing services Advanced preparedness GlobalScot

28. SUPPORTING INTERNATIONAL TRADE
High potential Scottish businesses supported to trade internationally
625
733
836
909
950
1055
1304
0
200
400
600
800
1000
1200
1400
Overall (2012/13) 2006 2007 2008 2009 2010 2011 2012
2,096 business support (of which 1,304 high potential companies)
Since its launch (2010) over 4,,200 Scottish company delegates have benefited from Smart Exporter.
229 companies supported with significant new international projects (£1m+ export sales over 3 years)
Independent evaluation findings (2010)
over 3 years average actual overseas sales attributable to SDI assistance was £101k
every £1 invested generates a return of £6

29. Book an appointment with an Export Advisor to get you started.
Email: enquiries@smartexporter.co.uk
Telephone: 0800 0191 953 Website: http://www.smartexporter.co.uk
Events: http://www.scottish.enterprise.com/events
Newsletter sign-up: https://www.scottish-enterprise.com/subscribe
NEXT STEPS – TALK TO SDI / SMART EXPORTER

30. THANK YOU!

31. #SelectUSATech
@SelectUSATech