This study surveyed scholars about their perceptions of open access journals in educational technology. It found that: - Refereed articles and journal purpose were seen as the most important traits of any journal. Impact factor and number of readers were less important. - The likelihood of publishing in an open access journal in the next 18 months was higher for authors who had previously published in open access journals. - Most respondents expected to see increases in the number of open access journals, strength of peer review processes, and impact of open access journals on scholarship over time. - The most influential journals identified were EDUCAUSE Quarterly/Review, the Australasian Journal of Educational Technology, and Educational Technology & Society.