Uploaded byRyan Lum
Creative Advertising Presentation
The document outlines a marketing campaign for a product aimed at enhancing mood, targeting professional women aged 25-34. It emphasizes that mood is not just an air freshener, but a personalized experience created through essential oils, supported by various media strategies such as social media and event sponsorships. Key features of the campaign include longevity, flexibility, and innovation.
More Related Content
![Emotion and advertising[1]](https://cdn.slidesharecdn.com/ss_thumbnails/emotionandadvertising1-100915182905-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Creative Advertising Presentation
Editor's Notes
- #3 We are eco-concepts. Thank you for letting us present to you today. Here’s a brief recap of what we discussed last time: essential message, target market and positioning.
- #8 march - spring concert in summer why 6 months
- #10 website - website located on many of our campaigns blog - contains info for our target market
- #13 2 weeks each
- #17 We at Eco Concepts are going to place one Mood pod in every room at the W Hotel as well as in each spa room in the W Hotel spa. Doing so will inform and educate a wide range of people that will be able to experience the effects Mood has on one's atmosphere. The W will be selling our product at the Spa desk and gift shop as well. W Hotels are an innovative luxury lifestyle brand with 29 properties in the most vibrant destinations around the world. Each hotel offers a unique mix of innovative design and passions around fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. We are placing our product throughout The W Hotel chain b/c of these very aspects which match well with out target audience.
- #18 We at Eco Concepts created the press release to generate additional buzz for the Mood and Lyrics concert. The PR is going to be distributed and released to all the major newspapers in the 25 cities where the concert will be held. 
- #19 we decided that another innovative marketing strategy would be to create a mood lounge. A mood lounge is a created comfortable setting that looks something which you can see here. The Mood pods are distributed throughout the lounge and accompanied by one of our three categories of scents: relax, replenish or invigorate. These lounges with have music and colors that coincide with the specific Mood of the lounge. The Mood airport lounge will be featured at the five busiest U.S. airports which include Atlanta, Chicago, Dallas, LA and Las Vegas.  We feel that by choosing an airport with the most foot traffic Mood can generate the most awareness for our product and well as provide a natural way to enhance and personalize your mood throughout the day. As you can see, the classroom is set up as we intend the Mood lounge to be.