A presentation I created for a prototype air-freshener. This presentation represents the creative aspect of our campaign to be presented during class.
It went well.
Channel Planning for Integrated Marketing Successlindsayferris
Brands and marketers are paying a lot of lip service to the WHAT of "Integrated Marketing", but there's a shortage of information on the HOW. This presentation discusses CHANNEL PLANNING - what it is, how to start and how to use it as a framework for innovation.
An overview of the types of brand architecture. A brand architecture needs to align to the corporate's overall brand strategy. It needs to be robust and have the ability to grow and adapt.
Channel Planning for Integrated Marketing Successlindsayferris
Brands and marketers are paying a lot of lip service to the WHAT of "Integrated Marketing", but there's a shortage of information on the HOW. This presentation discusses CHANNEL PLANNING - what it is, how to start and how to use it as a framework for innovation.
An overview of the types of brand architecture. A brand architecture needs to align to the corporate's overall brand strategy. It needs to be robust and have the ability to grow and adapt.
Brand architecture is the structure of brands within an organizational entity. ... Often, decisions about brand architecture are concerned with how to manage a parent brand, and a family of sub-brands – managing brand architecture to maximize shareholder value can often include using brand valuation model techniques.
Use your 7-second pitch to manage your brand reputation.
How do you define yourself, by where in the marketplace you see yourself having the biggest impact?
What is the primary benefit you provide your target, whether they are potential prospects?
What is the secondary benefit you provide your target, whether they are potential prospects?
What is the expected result you deliver, that matches up to your target’s potential goals?
Branding Design Process PowerPoint Presentation Slides SlideTeam
Advertise your brand using content ready Branding Design Process PowerPoint Presentation Slides. Enlighten your stakeholders about your brand with the help of branding design process PPT presentation. Showcase brand’s strength, values, fundamentals, its offerings such as products or services by incorporating brand communication tools PowerPoint slideshow. SlideTeam presents you a complete presentation on professionally designed brand designing process which covers every aspect of the topic. It includes various topics like brand product/ service, brand vision, brand architecture, brand elements, brand execution roadmap and so much more to help you influence new customers. In case, you are looking to reposition your brand, then also this deck on brand communication strategy is useful for you. It will help you establish your brand position in the market. It has professionally designed templates on brand repositioning and brand budgeting to help you exhibit your product in the market with ease. Download this ready-to-use branding design process presentation to create an influential brand image in the market. Generate high expectations with our Branding Design Process PowerPoint Presentation Slides. Build a credible image of a better future.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches and run a few basic trade magazines.
An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives.
Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product.
This is an introduction to branding for people that have had little exposure before.It looks at branding basics, compares marketing to branding, and briefly looks at successful marketing tactics. It also covers the elements of a marketing plan.
This will provide you with an ideal format for how to lay out a Long Range Strategic Plan with the vision, purpose, values, big idea, strategies, and tactics.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Brand equity and Keller’s Brand Equity ModelNaheed Mir
In marketing, the brand equity refers to the value of the brand depending on the customer perception of the brand in the market. Brand equity can be positive or negative, as if the customer is happy from your brand and gives you higher rank then it will be positive equity while if the brand fails to reach the customer values then they give them negative rank.
23 Tips From Comedians to Be Funnier in Your Next Presentation (via the book ...David Nihill
As they clock up the 10,000 hours that Malcolm Gladwell says make a master, comedians learn a lot the hard way. Here are their top tips so you don't have to.
1. Use the Rule of 3
2. Draw Upon Your Real-Life Experiences
3. Identify the Key Part and Get There Fast
4. Find the Funny in Pain Points
5. Think Fails and Firsts
6. Listen and repeat.
7. Think Fun Over Funny
8. Screen Your Jokes
9. Tell a Joke
10. Like Jerry Seinfeld Does, Use Inherently Funny Words
11. Paint a Picture for Others to See
12. Do Something Memorable
13. Jokes are: 1, 2 … 4!
14. Use the Art of Misdirection
15. Put the Word the Joke Hinges on at the End of the Sentence
16. Use Tension
17. Avoid Ever Going Blank Onstage
18. Use Your Hands
19. Use Metaphors and Analogies Combined With Hyperbole (Exaggeration)
20. If the Energy Is Down, Bring It Up
21. Trust Your Funny Bits
22. Proper Planning Prevents Poor Performance
And last but not least, from Irish comedian Dylan Moran:
23. Don’t Rely on Potential
“Don’t do it! Stay away from your potential,” Moran says. “You’ll mess it up. It’s potential; leave it. Anyway, it’s like your bank balance–you always have a lot less than you think.”
As Mark Twain said, “The human race has only one really effective weapon and that is laughter.” That type of arms race may be one worth all our time. Most presentations are really boring. With applications of these tips, yours will not be.
These tips are taken from the bestselling book Do You Talk Funny and Hacking Public Speaking. http://hackingpublicspeaking.com/
Brand architecture is the structure of brands within an organizational entity. ... Often, decisions about brand architecture are concerned with how to manage a parent brand, and a family of sub-brands – managing brand architecture to maximize shareholder value can often include using brand valuation model techniques.
Use your 7-second pitch to manage your brand reputation.
How do you define yourself, by where in the marketplace you see yourself having the biggest impact?
What is the primary benefit you provide your target, whether they are potential prospects?
What is the secondary benefit you provide your target, whether they are potential prospects?
What is the expected result you deliver, that matches up to your target’s potential goals?
Branding Design Process PowerPoint Presentation Slides SlideTeam
Advertise your brand using content ready Branding Design Process PowerPoint Presentation Slides. Enlighten your stakeholders about your brand with the help of branding design process PPT presentation. Showcase brand’s strength, values, fundamentals, its offerings such as products or services by incorporating brand communication tools PowerPoint slideshow. SlideTeam presents you a complete presentation on professionally designed brand designing process which covers every aspect of the topic. It includes various topics like brand product/ service, brand vision, brand architecture, brand elements, brand execution roadmap and so much more to help you influence new customers. In case, you are looking to reposition your brand, then also this deck on brand communication strategy is useful for you. It will help you establish your brand position in the market. It has professionally designed templates on brand repositioning and brand budgeting to help you exhibit your product in the market with ease. Download this ready-to-use branding design process presentation to create an influential brand image in the market. Generate high expectations with our Branding Design Process PowerPoint Presentation Slides. Build a credible image of a better future.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches and run a few basic trade magazines.
An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives.
Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product.
This is an introduction to branding for people that have had little exposure before.It looks at branding basics, compares marketing to branding, and briefly looks at successful marketing tactics. It also covers the elements of a marketing plan.
This will provide you with an ideal format for how to lay out a Long Range Strategic Plan with the vision, purpose, values, big idea, strategies, and tactics.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Brand equity and Keller’s Brand Equity ModelNaheed Mir
In marketing, the brand equity refers to the value of the brand depending on the customer perception of the brand in the market. Brand equity can be positive or negative, as if the customer is happy from your brand and gives you higher rank then it will be positive equity while if the brand fails to reach the customer values then they give them negative rank.
23 Tips From Comedians to Be Funnier in Your Next Presentation (via the book ...David Nihill
As they clock up the 10,000 hours that Malcolm Gladwell says make a master, comedians learn a lot the hard way. Here are their top tips so you don't have to.
1. Use the Rule of 3
2. Draw Upon Your Real-Life Experiences
3. Identify the Key Part and Get There Fast
4. Find the Funny in Pain Points
5. Think Fails and Firsts
6. Listen and repeat.
7. Think Fun Over Funny
8. Screen Your Jokes
9. Tell a Joke
10. Like Jerry Seinfeld Does, Use Inherently Funny Words
11. Paint a Picture for Others to See
12. Do Something Memorable
13. Jokes are: 1, 2 … 4!
14. Use the Art of Misdirection
15. Put the Word the Joke Hinges on at the End of the Sentence
16. Use Tension
17. Avoid Ever Going Blank Onstage
18. Use Your Hands
19. Use Metaphors and Analogies Combined With Hyperbole (Exaggeration)
20. If the Energy Is Down, Bring It Up
21. Trust Your Funny Bits
22. Proper Planning Prevents Poor Performance
And last but not least, from Irish comedian Dylan Moran:
23. Don’t Rely on Potential
“Don’t do it! Stay away from your potential,” Moran says. “You’ll mess it up. It’s potential; leave it. Anyway, it’s like your bank balance–you always have a lot less than you think.”
As Mark Twain said, “The human race has only one really effective weapon and that is laughter.” That type of arms race may be one worth all our time. Most presentations are really boring. With applications of these tips, yours will not be.
These tips are taken from the bestselling book Do You Talk Funny and Hacking Public Speaking. http://hackingpublicspeaking.com/
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
På dette webinar vil du bl.a. høre om:
- Tre tips til at holde din Product Backlog sund
- PO-rollen når du har flere teams der skal samarbejde
- Fire principper for effektiv PO-koordinering
- Sådan kommer du i gang med risikostyring
- Teknik til prioritering når cost/benefit ikke er nok
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Brief and Methodology:
• OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan.
Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad.
• All permanently installed OOH mediums , in main cluster areas of each city recorded
• Each Site coded according to a systematic system.
• Each city divided into:
– Roads
– Each road divided into sections
– Each section further divided into important landmarks
• Each site coming under census recorded with its Image (one long shot one close shot) and GPS coordinates
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
Soul Purpose Business Ownership Presentationaudreywiggins
EMPOWER YOURSELF
No Firing • No Layoffs • No Salary Freezes
SOUL PURPOSE gives you an amazing opportunity to hire yourself, create economic stability all while
receiving the tax benefits of owning a home-based business!
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
Profit from Purpose: How Great Organizations Inspire ActionKirk Esmond
Brand strategy is the process of identifying your most compelling attributes and combining them into a unique promise. Conveying who you are, what you do, and why it matters is easy to do. Or is it? In this workshop, participants will learn practical methods to evaluate, understand and refine a competitive advantage – bringing brand in focus to impact reputation and revenue.
Mía Mariú offers ongoing support and step-by-step training, including Sales and Sponsoring techniques as well as tools for Booking, Selling and Sharing the Opportunity. Learn more about the Mia Mariu network marketing opportunity with this professional presentation. Mia Mariu is a Latina makeup company.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
4. Essential Message
“ Mood takes me where I want to be:
Enhancing the mood I am in or
”
creating the mood I desire.
5. Target Market
•25 – 34 Year old Professional Women
•Middle to Upper class
•No Children
•Healthy, active, and enjoys the outdoors
•Inwardly directed
•Wants to do something good for herself
•Enjoys higher end products with added
personal benefits
6. Positioning
“ ”
Your atmosphere depends
upon your mood.
The product provides a natural way
to enhance your mood throughout the day.
8. Our Core Idea With Creative
Our core idea with our creative we are presenting here today is that Mood isn't just an
air freshener. With this campaign we wanted to instill a feeling that Mood isn't just a
product, but rather it is the feeling you get when you discover something that was
uniquely made for you.
Mood is for you.
17. Hotel and Spa Placement
W Hotels are unique, individual expressions of modern living, reflected in
the brand's sensibility to a holistic and healthy lifestyle experience created
by the atmosphere one's in.
19. The Mood Lounge
The Mood Airport Lounge will be
featured at:
Atlanta
Chicago
Dallas
Denver
Los Angeles
20. Magazine Advertisements
quot;Allow Mood to relax, replenish, and invigorate your mood throughout the
day. Mood uses a variety of essential oils to help create and enhance the
mood of your desires. To view a complete list of all the essential oils
offered, please visit us at www.setyourmood.comquot;
21. Mood & Lyrics Tour
Atlanta Minneapolis
Austin Nashville
Boston New York City
Chicago Philadelphia
Cleveland Phoenix
Dallas Pittsburgh
Denver Portland
Detroit Saint Louis
Houston San Diego
Las Vegas San Francisco
Los Angeles Seattle
Miami Washington
Milwaukee
23. Sponsorship
- Two Emmy Awards for Outstanding Reality Program
- Two People's Choice Awards
- Family Television Award for Best Alternative/Reality Program
- For the fifth straight season, EM:HE ranked No. 1 in its Sunday 8:00 p.m. time
period in the key Adult 18-49 sales demographic.
- During the 2007-08 TV sason, EM:HE beat its nearest competition in the hour by
19% in Total Viewers and by 15% in Adults 18-49, also leading its time slot among
Adults 25-54 and across all key women demographics
We are eco-concepts. Thank you for letting us present to you today. Here’s a brief recap of what we discussed last time: essential message, target market and positioning.
march - spring
concert in summer
why 6 months
website - website located on many of our campaigns
blog - contains info for our target market
2 weeks each
We at Eco Concepts are going to place one Mood pod in every room at the W Hotel as well as in each spa room in the W Hotel spa. Doing so will inform and educate a wide range of people that will be able to experience the effects Mood has on one's atmosphere. The W will be selling our product at the Spa desk and gift shop as well. W Hotels are an innovative luxury lifestyle brand with 29 properties in the most vibrant destinations around the world. Each hotel offers a unique mix of innovative design and passions around fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. We are placing our product throughout The W Hotel chain b/c of these very aspects which match well with out target audience.
We at Eco Concepts created the press release to generate additional buzz for the Mood and Lyrics concert. The PR is going to be distributed and released to all the major newspapers in the 25 cities where the concert will be held. 
we decided that another innovative marketing strategy would be to create a mood lounge. A mood lounge is a created comfortable setting that looks something which you can see here. The Mood pods are distributed throughout the lounge and accompanied by one of our three categories of scents: relax, replenish or invigorate. These lounges with have music and colors that coincide with the specific Mood of the lounge. The Mood airport lounge will be featured at the five busiest U.S. airports which include Atlanta, Chicago, Dallas, LA and Las Vegas.  We feel that by choosing an airport with the most foot traffic Mood can generate the most awareness for our product and well as provide a natural way to enhance and personalize your mood throughout the day. As you can see, the classroom is set up as we intend the Mood lounge to be.