How AOOH plays a major role in Advertising & Branding

1. Airport OOH
(AOOH)

2. Market
Insight
• Airports Authority of India (AAI) operates 126 airports and civil enclaves
out of a total of 449 airports
• 100 airports/aerodromes receive regular commercial flights
• The number of air passengers nearly increased to 243.28 million
passengers in 2019
• According to the AAI’s investment plan for the FY20-24 period, a total of
Rs 25,000 crore would be spent on expansion of existing airports
• The government announced 100 new airports would be built in the next
10 years
• Factor pushing the OOH graph upwards, according to the report, is the
rapid development of infrastructure, including upcoming Airports.
• Airport has a footfall of variety of travellers such as:
1. Business travellers
2. Leisure travellers
3. Expatriate workers
4. Airport staff
5. Students

3. Airport Advertising & Revenue
Airport adverts considered prestigious and trustworthy
In today’s time, airports are more than just a place for taking flights, airports have turned into an
environment where you can shop, eat and relax while you wait for flight’s boarding time
The KPMG report cites that airport advertising is one of the most significant contributors to OOH
growth in 2019 with 27 per cent revenue share.
Around 8-10% when compared to the overall revenue comes from small town airports
Cities like Ranchi, Lucknow, Surat & Mangalore have shown more growth in passenger traffic as
compare to Tier 1 cities

4. Airport
Advertising:
Why It Works
Massive Audience Reach
It uses the unique airport context to add ‘perceived brand value’
It connects with alert consumers in a unique environment and
receptive mindset
High stay time
It reaches decision makers
Scope for Innovation
Highly Cost Effective

5. Ad
placement
options at
airport?
Airport is built around huge space and therefore it offers various ad placement
options such as:
• Backlit displays
• Ad wraps on floors, poles and ceilings
• Banners
• Benches
• Tram shelters
• Airport lifts
• Conveyer belts Branding
• Airport lobby
• Washrooms
• Digital screens such as LEDs, swipe screens, tabs etc.
• Luggage trolleys
• Tray Branding
• Open Space
• Automatic Boarding Pass Machines

6. Rights of advertising for Airport

7. 15 OOH firms having
exclusive advertising
rights at some AAI-
operated 60 airports
across the country.
• Century Group of Companies
• TDI
• Times
• JCD
• Sigma Trade Wings
• Khushi Advertising
• Orango Solutions
• Fastrack
• NS Publicity
• Ajanta Advertising
• Srishti Communications
• Prakash Arts
• Signpost
• Accord Advertising
• Proactive In & Out

8. Future of
Airport
Advertising
• It is said that to sustain and grow you must
accept the change with open arms

9. • The future is well and truly in the hands of those open to change, open to implementing smart technologies and
subsequently creating a data driven, technologically focused, intelligent business of the future.
• By 2034, total passengers are set to double to 7bn worldwide
• Government is investing huge amount of money on Airports Infrastructure
• AOOH + DOOH: Providing the premium feel of airport advertising ( AOOH) with cost effectiveness ( DOOH)
• Innovations: With Digital we can provide more innovations to the client in graphics and creatives. Also utilising
the open space of the Airports for innovations
• Post Covid19 : The client will spend the budget with more care. So providing them the package of Static and
Digital media with more facts and figures will be the key.

10. Target Clients for Airport
Advertising

11. Industries
Electronics, wires& Cables: KEI, Panasonic, Havells
E-Commerce or Online: Ola, Uber, Oyo
BFSI: Citi bank, Muthoot, Oriental Insurance
FMCG: DS Group, Dabar, Modi Entp.
Education: Colleges, Institutes
Telecom: Vodafone, Airtel, One plus, VIVO
Automobile, Oil & Lubricants: Gulf oil, Hyundai, Nissan,
Hero,
Govt & Tourism: Haryana Tourism, Lakshadweep tourism
Local Retailers: Local shops, Clothing brands
Hospitality: Accor hotels, Radisson, Marriot
Real Estate: Dalmia, Wonder Cement, Sakarni Cement,
Airlines and Travel Agencies: Indigo, Air Asia,
Logistic & Supply chain: Blue Dart, Safexpress

12. Thank You
Presented by Kush Kalra