VINCO Holding is proposing vehicle advertising using a fleet of 30 vans in Dar es Salaam to reach customers. The vans will drive around the city displaying advertisements. This mobile advertising approach allows brands to get exposure everywhere customers are. Advertisements will be placed on the sides of the vans. VINCO estimates the cost at Tshs 2,800,000 per van per month for branding 10 or more vans, which will drive for up to three trips per day. Vehicle advertising is an effective way to raise brand awareness.

1. ADVERTISEMENT PROPOSAL

2. INTRODUCTION
VINCO HOLDING (T) LTD is a Dar es
Salaam based company with business
investments in the Beverage, Real
Estate, Advertising and Car Hire
industries. and was established in April
2011 in The United Republic of
Tanzania and incorporated under the
Companies act 2002,
PUTTING YOUR ADVERTISEMENT IN MOTION

3. From modest beginnings our consistent development and
focus is grounded on the simple principle of providing
innovative products and services that customers depend on
every day at competitive prices.
As a result, our approach and innovation has a target to
change the industry we indulge in and raise a team that will
work to continually develop more capable solutions that
respond to the market challenges.
PUTTING YOUR ADVERTISEMENT IN MOTION

4. Raising awareness of your product in your target
market is where sales begin, and this is where
VINCO‘s marketing communications activities begin
the selling process.
With today's multiple channels for content to reach
potential customers, the art and science of
marketing communications has become increasingly
important.

5. There are Three main trends of communication available. These
three big marketing trends overlap and reinforce each other to
connect and provide marketing opportunities .
Big Marketing Trend #1: Personal — Communicate
with individuals to carry on conversations about
meeting their needs and solving their problems.
Big Marketing Trend #2: Local — Participate in
personal, face-to-face meetings, events, and
activities near where your product will be used.
Big Marketing Trend #3: Mobile & Transit —
Reach customers anywhere at any time with
the 24/7 connectivity of mobile and transit
devices.

6. OUR PROPOSAL
Big Marketing Trend #3: Mobile & Transit
Reach customers anywhere around the clock

7. Why Use this Trend of Marketing
We Live our Lives ….OUTDOORS
Through the our proposed vehicle/movingad Media, your
Brand/product speaks/communicates to People when they are (IAM) –
“In Action Mode”. This is an that audience is highly receptive, on the
move, and openly responsive to advertising messages, making it an
invasive, involuntary media consumption.
" Outdoor has proven time and again that it provides strong market
penetration impact that creates awareness and boost sales results

8. What are we offering you?
Advertising media on the go …
brand our vehicles with your product/services
Vinco Holdings (T) Ltd. own a
fleet of 30 (8 Seater) vans
that are fitted with tracking
device (GPRS) and stationed
in various City centre spots ,
Hotels and Airport as shuttles
and taxis , all around Dar es
Salaam environs.

9. What the Media will give you?
A high impact moving billboards that grabs your audience’s attention directly
at eye level! Traveling miles each day projecting your message throughout
your community giving you the opportunity to keep your company’s name,
brand and message the top-of-mind recall month long.
A fleet of 10, 20 or 30 vans that will drive in a single line in
and around the city of Dar es Salaam at a speed of 50 KPH for
upto to three circulars (trips)
A billboards that never stops moving

10. Coverage
Dar es Salaam City Centre and Major Surrounding areas

11. Additional benefits
Imposing design, print and branding (wraps)
Detailed report of Areas and Kilometres covered
High awareness levels
Reinforced impressions
Familiarity, exposure, retention
Create a Buzz….

12. The branding mechanix
Super Side (Right Side)
Combining an uninterrupted, high visibility, maximum impact advertising
opportunity with creative flexibility, this dynamic and very compelling
design size is the way to make your message leap out of the traffic and
scream with an imposing vertical presence
Showcase side (Left Side).
This is the entry level panel for advertisers wanting to make a big splash,
but still cost effective enough to proliferate as many as you need across
the fleet and its positioned at the most valuable part of the van, high set
to maximise exposure .

13. What it will cost you
More than 10 Vehicles (Fleet Branding)
A fleet of 10, 20 or 30 vans that will drive in a single line in
and around the city of Dar es Salaam at a speed of 50 KPH for
upto to three circulars (trips)
Tshs 2,800,000 per car /pm (VAT excl.)
No fuel Fee
No Drivers fee
No Maintenance
Cost per car per month

14. Reviews
Why Vehicle Advertising?
o Penetrates every part of a community
o Dynamic, moving displays
o High profile exposures
o Quick recall for brand awareness
o Cost effective

15. Conclusion
Vehicle advertising wraps and other vehicle wraps are
still very novel. They are not widely used by most
companies. This is certainly not the case with TV, radio,
newspaper, magazine and Internet advertising.
Customers are extremely used to those kinds of ads.
Due to this fact, they more easily ignore them.
Vehicle advertising is one the option
that still packs some punch