VIP lounges in airports have become attractive spaces for advertising due to the high-spending audience they attract. Advertisers can reach an influential target market of business travelers and executives with above average incomes through digital displays, catalogs, and product sampling in airport lounges. Partnering with VIP lounge advertising companies allows brands to integrate their messaging across touchpoints tailored to this elite demographic of passengers.

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2. 2 Why advertise in Airports Vip Lounges? Airports are no longer just places where passengers are in transit. On the contrary, they are now meeting points for cultures, enjoyment, opportunities… VIP Lounges generate business possibilities and link the local economy to foreign markets. They have now become an advertising medium with countless advantages, since they are where consumers and brands come together. VIP Lounges have a broad technological spectrum of media for communicating brand strengths through innovative supports that adapt, position and renew the medium. A unique environment catering to a VIP audience. VIP Lounge customers are a well-defined market segment, with higher than average purchasing power, a high intellectual quotient, and leading opinions, thus harbouring enormous potential as publicity targets. This audience, highly sought-after by many brands, moves around, observes, stops and takes in its surroundings with all its senses.

3. 3 New advertisingspace Airports are a country’slargestfacilitiesthatdrawthemostpublicdaily Upscalebrands are aggressivelyseekingvisibility in these new “shopping centres” VIP Lounges are themostselect places in airports, sincethey are usedbypassengerswiththehighestpurchasingpower Whynotofferourspacestoupscalebrands, withoutturningloungesinto a bazaar and obviouslywithoutinterferingwithpassengers’ privacy and relaxation?

4. 4 Barcelona & Madrid experience Traditionalrevenues of VIP Lounges: passengers are decreasing Our CEOs want us to increase revenues and profitability… How can we do it? New businessopportunities in Lounges: art exhibitions, productsamplings, etc. Whyisadvertisingthebestchoice? Highprofitmargin Amortisation of investmentcost in a single event No operating expenses Examples of applications Brieffrom a clientlookingtobookforDecember. They are a verywellknown UK basedtelecomsclients, and are reallyinterested in hittingpremiumbusinesspassengers in December. Theyhaveaskedtoseetheabsolute BEST sites in thebusinesslounge, so the digital screens and themupis are ok. Estimatedturnover: 25.000 €

5. 5 Estimatedcost of investing in a lounge: some 3000 € / m2 VIP Loungeoperatorshavetocoverrent, fees, % on sales, etc. Weneedtofind new sources of revenuetohelpamortisetheinvestment as quickly as possible

7. Catalogues and leaflets

8. Mupis

9. Computers

10. Interactive screens

11. LCD screens

12. Digital posters

14. 8 Businessmen with strong purchasing power who are decision-makers with links to various spheres of power (economic, political, etc.). They are used to purchasing Premium goods and place value on brand names and quality and the prestige that comes with them. Their purchasing power and constant travelling mean that they are knowledgeable about fashion, technological, art, aesthetic, etc. trends and have access to them. They make optimum use of their time for both work and leisure and therefore choose services that will provide overall solutions to their needs as they arise. They are a demanding segment that seeks top-quality goods and services. 75% are men 60% are between 28 and 60 25% are CEOs or company executives 42% are professionals or involved in international sales 86% are business travellers 6 Visits to VIP Lounges a month on average 20 – 50 minute Lounge stay on average Source: WTC Barcelona

15. 9 Benefits for your company Why join forces with IMP? Flexible contract with IMP IMP works on the basis of sales commissions Each application is consulted with the client and you decide if you accept Unexpected new source of revenue for you Substantial increase in perception by VIP Lounge users

16. 10 Madrid Aeropuerto de Madrid, Barajas T4 Barcelona Aeropuerto de Barcelona, El Prat T1 – T2

17. 11 International Media Productions International Media Productions delivers messages to over 50.000 business travelers every month. We are the exclusive advertising partner for Barcelona Airport’s VIP Lounges. Our VIP Lounge advertising at the Barcelona and Madrid Airports provide brands a unique opportunity to reach business decision-makers as well as affluent individuals through products that will affect them wherever they work, travel or live. IMP delivers this hard-to-reach demographic within exceptional lifestyle venues and in conjunction with major airline carriers. Because our exclusive VIP Lounge at Madrid Airport’s Terminal 4 provides service to over 20 private jet companies, it is an ideal venue for advertisers to reach upscale and influential private jet travelers. We offer advertisers the opportunity to place their advertising, distribute their materials, and provide brochures and samples of their products to the many passengers that board over 200 chartered jets across the nation. IMP offer advertisers this new opportunity to truly integrate their media campaigns through whichever touch-point best suits their.

18. 12 Carlos Beuille Director Airport Lounge Advertising by International Media Productions INC Business Center, Barcelona Airport Terminal 1 El Prat del Llobregat 08820 Barcelona Mobile. +34 636 964 818 Tel. +34 933 758 600 Fax. +34 934 991 193 cbeuille@airportloungeadvertising.com irusso@airportloungeadvertising.com www.airportloungeadvertising.com