JCDecaux is the largest global outdoor advertising company, having secured 10-year exclusive contracts with Sharjah International Airport and Dubai International Airport. Airports provide an effective advertising medium, as travelers are a captive audience that spends an average of 2 hours and 25 minutes in the airport prior to departure. Being present at the airport allows brands to reach decision makers and executives, as 73% of frequent travelers fall into this category. With 4.9 billion passengers in 2008, airports allow advertisers to precisely target their intended audience.

1. By: MUNAWWAR ahmed

2. Who is JCDecaux ? 2010 --> 2nd Largest Global Outdoor Advertising Company 2011 --> Largest Global Outdoor Advertising Company Sharjah International Airport Dubai International Airport  10 year Exclusive contract 

3. Who is Emerson ? One of the leading manufacturing and technology companies. Fortune 150 company. Solutions offered: Present in Middle East.

4. Competition ?

5. Why Advertise at Airports ? Airport Advertising is the lowest cost per impression available. Your advertising works 24 hours a day / 7 days a week / 365 days a year. 73% of frequent travelers are Decision makers and Executives. Fact: On average, there are 3.2 greeters for every traveler arriving or departing.

6. Why be at the Airport ? Premium Media: Airports are selective architectures equipped with latest technologies that facilitate human living, standing as a symbol for modernity and mobility. Audience - Specific Media: 4.9 Billion passengers in 2008. Airports are a Mass Media allowing you to reach the target audience very precisely at specific locations.

7. Why be at the Airport ? Captive Media: Travelers are a cautious and highly receptive audience in a closed environment, with an average of 2h,25m spent in Airports prior to departure,. Innovative Media: Reach out by out-of-the-box communication. Showcase your innovative display in a secured environment.

8. Why be at the Airport ? Retail Media: Duty Free is a cross-border retail market for international brands. 2008 --> $37 billion Revenue in Sales Cost - Effective Media: Airports are an international media boosting brand preferences and product sales. Generates favorable ROI

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