Advertising research is the systematic gathering and analysis of information to help develop or evaluate advertising strategies, advertisements, and media campaigns. It can involve psychological, sociological, economic, and other perspectives. Advertising research is either customized for a specific client or syndicated and available for multiple companies. Common methods of advertising research include focus groups, interviews, projective techniques, questionnaires, and tests to evaluate ads before and after market deployment. The overall purpose is to improve brand awareness and increase revenue by creating more effective advertising that reaches the target market.

1. JIYAS K
MBA Marketing and Finance
ADVERTISING RESEARCH

2. Advertising research
 Advertising research is the systematic gathering and
analysis of information to help develop or evaluate
advertising strategies , also and commercials, and media
campaigns.
 Marketing research which is systematic collection
,processing and interpretation of data regarding any
problem of marketing ranging from product, distribution
,price and promotion to consumers ,markets and
forecasting.

3.  Advertising research is the systematic gathering and analysis of
information to help develop or evaluate advertising strategies , ads
and commercials , and media campaigns.
Meaning

4.  Advertising research may focus on a specific ad or
campaign ,or may be directed at a more general
understanding of how consumers use the information in
advertising . It can entail a variety of research approaches ,
including psychological, sociological , economic, and other
perspectives.
 A subset of marketing research.

5. Types of Advertising Research
 Customized; Customized research is conducted for a
specific client to address that clients needs. Only that client
has access the results of the research.
 Syndicated ; Syndicated research is a single research study
conducted by a research company with its results available ,
for sale ,to multiple companies.

6. Methods of advertising research
 Pre market research
Pre market research can be conducted to optimize ads for any
medium optimize advertisement for any medium , radio ,
television , print [magazine , newspaper or direct mail]
outdoor bill board [highway , bus or train ] or internet.
 Focus group discussion
 In depth Interview
 Projective techniques
 Check list method
 Consumer jury method
 Sales area test

7.  Questionnaire method
 Recall test
 Readability test
 Eye movement test
 Post Market Research
Conducted after the advertising , either a single ad or an
entire multimedia campaign has been run in market . The
focus is on what the advertising has done for the brand , for
example increasing brand awareness ,trail , frequency of
purchasing.

8. Purpose Of Advertising Research
 The overall purpose of these varying forms of advertising
research is to improve your brand awareness and increase
revenue
 They should create a better form of advertising that more
effectively and efficiently reaches the target market.
 Overtime , a company or advertising agency can refine its
message to further improve it, as well as to improve its
business with the result s of the advertisements that it
develops.

9. THANK YOU