L11

1. TV Advertising
Creating a Pitch

2. USP
Branding
Themes
Type of advert
Audience

3. Learning Objectives:
MUST be able to generate ideas
for a TV advert and begin
putting together a pitch.
SHOULD be able to explain what
makes a persuasive pitch.
COULD consider the USP of your
product.
Write an adjective you could use for your
advertising campaign
(Aim to fit this into your plans today)
English
Target

4. Your Next Assignment:
• You will be pitching your
advertising ideas to “advertising
executives” (your class mates)
• You will need to take on board the
feedback your receive and
implement it into your final advert
• You will then need to put together
pre-production for your advert
• Film and edit your advert
• Evaluate your advert

5. What are you opinions of this pitch?
• https://www.youtube.com/watch?v=yvMlFok
uRm8

6. Look at the example of a good student pitch on
Moodle and feedback to the class.

7. What do you need to include your
pitch?

8. You must include:
• Ideas generation/ mock ups
• Market research
• Scheduling plans
• Technical and practical
planning
• Branding
• USP
• Advertising message
• Unique idea
• Audience information
• What you want your advert
to achieve

9. Learning Objectives:
MUST be able to generate ideas
for a TV advert and begin
putting together a pitch.
SHOULD be able to explain what
makes a persuasive pitch.
COULD consider the USP of your
product.
Write an adjective you could use for your
advertising campaign
(Aim to fit this into your plans today)
English
Target