VCT 4670 Final Client Project Presentation

2. Introduction

3. Statement of Visual
Communication Problem
 Photography taken with iPhone.
 Plain/non-fashion photography.
 Not please with current ad space in
Capital Style Magazine.
 Photographer does not deliver client
needs.

4. Presentation Solution and
Process
 Create visually appealing images.
 Bring in future customers.
 Reflect unique clothing.
 Deliver needs and detail the client wants.

5. Cont. –what the client
wants from me
 Photograph 6 different outfits every week to go up on the
company’s Facebook page.
 Photograph 1 outfit for Capital Style magazine.
 Create ad space and design layout for Capital Style
magazine.
 Photography 1 outfit for Soccer Tournament sponsor ad.
 Create ad space layout for soccer sponsorship
advertisement

6. Cont. - process
 Set up of the photographs.
 Determine client’s dislikes of the old.
 Determine client’s needs from the new.

7. Results of the Solution
 Images were effective towards customers.
 Great reaction from the client.
 More awareness directed towards the boutique.

8. Cont.
 Soccer ad space is effective
 Capital Style is still in production

9. Lessons Learned -
Conclusion
 Experience working with the client
 Career in fashion photography
 More hands on than previous experiences
 Client wants vs. my ideas
 Having a cooperative model
 Great experience/overall successful