1. ADVERTISEMENT

2. WHAT IS AN ADVERTISEMENT?
An announcement calling something to
attention
You see advertisements everyday. In
fact you see them so frequently that they
have become a part of your VISUAL
CULTURE…meaning the visual (seen)
communication we encounter everyday.

3. EXAMPLES OF
ADVERTISEMENTS
Commercials
Magazine Ads
Newspaper Ads
Billboards
Flyers
Brochures
Coupons

4. PROJECT REQUIREMENTS
Must include 1 scanned item or photograph you
have taken
Must include a main element and principle of
design
Must include a STRONG DESIGN
Text must be designed into the Ad
Designing a LOGO is a GREAT IDEA

5. DESIGN PROPOSAL
**Indicate what KIND of ad it is
Goal: To make an effective advertisement
that makes a target audience want to buy a
product
Target Audience: Whoever you are trying to
sell your product (scanned item or
photograph) to.
Principle: EMPHASIS

6. IDEAS
Pencil/Pen
Phone
Gum/Candy
Ipod/Headphones
Jewelry
Food item
Hats/Gloves
*You must use your own image, scanned or
photographed

7. Ray Ban Sunglasses

8. Air Mac

9. Pop Tarts

10. Nike Shoes

11. Palm

12. Valspar Paint

13. Clinique Mascara

14. Purina Dog Food

15. McDonalds burger

16. Objective
Goal: To make an effective advertisement
that makes a target audience want to buy a
product
 Must include 1 scanned item or photograph you have taken
 Must include a main element and principle of design
 Must include a STRONG DESIGN
 Text must be designed into the Ad
 Designing a LOGO is a GREAT IDEA, but not required