Assignment brief


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Assignment brief

  1. 1. Assignment briefQualification Level 3 Extended Diploma in Creative Media ProductionUnit number and title L3 Unit 30: Advertisement Production for Television– PartialStart date 15thApril 2013Deadline 24thMay 2013Assessor name Harry ArnoldAssignment title HA4 – OBJECTS OF DESIREThe purpose of this assignment is to:Be able to originate and develop an idea for a television advertisementBe able to produce a television advertisementBe able to reflect upon own television advertisement production workScenarioManchester-based advertising agency, Zip Associates, are keen to recruit a select team of teenage executives who could enablethe agency to pitch for accounts for products and services aimed at the youth market. As part of the recruitment process youwill originate, develop and produce a TV advert for an appropriate product or service of your choice. This is your opportunity toshow off both your creative and technical abilities.The advert will need to be 30 seconds long and prepared in DV PAL format.Work to be SubmittedChoice of object and researchIdeas generationPre-production paperworkProduction logPresentation of final advertEvaluation
  2. 2. TasksGrading Criteria MappingEach task in this assignment has additional guidance that you will need to follow posted to Unit 30’sMoodle course and all evidence produced by you must be posted to your blog. Make sure that you have cited all sources used.Task 1 – Research for ProductionConsider the requirements of the brief and all of the analysis you have carried out to date into thestructure of TV adverts and the techniques employed in their creation.Choose an object of desire that you are going to create your TV advert to promote. Make sure that theproduct or service you choose is something important to you. You don’t necessarily have to own or useit, but you must desire it. You may wish to produce an ideas map to help you choose.Having chosen your product, look into the codes and conventions for TV adverts for that product orservice. You need to show that you understand the way in which the product or service has beenpresented through advertising in the past and that you are aware of any legal and ethical issuesaffecting it. This will include you identifying your target audience.Unit 30 – P2, M2, D2.Task 2 – Ideas GenerationGenerate a wide range of ideas for possible treatments for your chosen product or service based onyour research. This may involve mind-mapping, moodboards etc. Pitch your strongest idea and have itagreed.Unit 30 – P2, M2, D2.Task 3 – Pre-productionProduce a synopsis of your treatment. You will then need to provide a detailed storyboard, script,production schedule and appropriate pre-production paperwork - location plans/clearances,equipment/facilities booking, shooting script, risk assessment, IP, codes of practice and regulation,budget, crew, actors, motion graphics, SFX, audio etc.Unit 30 – P3, M3, D3.Task 4 – ProductionCarry out your production plan. Produce a production log (a form of diary) to chart the progress ofyour project, reviewing it regularly. Include written information and screenshots as appropriate. Thisis your opportunity to demonstrate what skills you have employed and the problems you have solved.Unit 30 – P3, M3, D3.Task 5 – Post-productionEdit your live-footage rushes, animated sequences, motion graphics and SFX (if appropriate) with youraudio. Remember that the advert will need to be 30 seconds long and prepared in DV PAL format. Yourfinal render will need to be outputted as an uncompressed AVI.Present your draft product to a focus group, receive feedback and make changes to finished product,where necessary.Unit 30 – P3, M3, D3.Task 6 – EvaluationWrite an evaluation of your project. Use your plan, production log and blog posts to identify thestrengths and weaknesses of your design process. Try to establish whether or not your finished producthas achieved the aim of the project. Take into consideration anything said by interested parties.Unit 30 – P4, M4, D4.
  3. 3. This brief has been verified as being fit for purposeAssessorSignature DateInternal verifierSignature DateUnit 30: Advertisement Production for TelevisionP1 describe structures and techniques oftelevision advertisements with someappropriate use of subject terminology.[IE]M1 explain structures and techniques oftelevision advertisements with referenceto detailed illustrative examples and withgenerally correct use of subjectterminology.D1 comprehensively explain structuresand techniques of televisionadvertisements with elucidated examplesand consistently using subject terminologycorrectly.P2 originate and develop an idea for atelevision advertisement working withinappropriate conventions and with someassistance.[CT, IE]M2 originate and develop an idea for atelevision advertisement showing someimagination and with only occasionalassistance.D2 originate and develop an idea for atelevision advertisement showingcreativity and flair and workingindependently to professionalexpectations.P3 produce a television advertisementworking within appropriate conventionsand with some assistance.[TW, SM]M3 produce a television advertisement toa good technical standard showing someimagination and with only occasionalassistance.D3 produce a television advertisement toa technical quality that reflects nearprofessional standards, showing creativityand flair and working independently toprofessional expectations.P4 comment on own televisionadvertisement production work withsome appropriate use of subjectterminology.[RL]M4 explain own television advertisementproduction work with reference todetailed illustrative examples andgenerally correct use of subjectterminology.D4 critically evaluate own televisionadvertisement production work in thecontext of professional practice, withelucidated examples and consistentlyusing subject terminology correctly.:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills.