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Knowing Yourself and Portfolios


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Knowing Yourself and Portfolios

  1. 1. Professional Procedures and Portfolio Development Unit 2 Knowing Yourself
  2. 2. Unit 2 Knowing Yourself - Agenda <ul><li>Understanding Yourself </li></ul><ul><li>Brand “You” </li></ul><ul><li>Portfolio Introduction </li></ul><ul><li>Self Assessment Recap </li></ul>
  3. 3. Unit 2- Understanding Yourself <ul><li>Do you agree with the test results? </li></ul><ul><li>Were there any surprises? </li></ul>
  4. 4. Unit 2 - Reflections <ul><ul><li>What could influence my career? </li></ul></ul><ul><ul><li>What in this report could hold me back? </li></ul></ul><ul><ul><li>What assist me in achieving my career goals? </li></ul></ul><ul><ul><li>Do I need to address anything? </li></ul></ul><ul><ul><li>Am I going to do anything differently now? </li></ul></ul><ul><ul><li>Is this just the way I am? </li></ul></ul><ul><ul><li>Does my awareness allow me any new advantage? </li></ul></ul>
  5. 5. Here is the key! <ul><li>Strategic planning that leverages your natural strengths and passions can = </li></ul><ul><li>A career that you enjoy </li></ul><ul><li>Your success comes from knowing your abilities and how to market them. </li></ul><ul><li>Then you won’t need to send out 126 resumes  </li></ul>
  6. 6. By the way…. <ul><li>Mother doesn’t always know us best! </li></ul><ul><li>We know ourselves best </li></ul><ul><li>Keep assessing yourselves – you may make some discoveries! </li></ul>
  7. 7. Which would you rather be? <ul><li>Saturn or Porsche? </li></ul><ul><li>Ritz Hotel or Motel 6? </li></ul><ul><li>Why? </li></ul><ul><li>What does this have to do with job searching? </li></ul>
  8. 8. Well, actually a lot… <ul><li>One product isn’t better than the other! </li></ul><ul><li>They know how to find their target markets and sell them! </li></ul><ul><li>You need to do the same thing! </li></ul>
  9. 9. Welcome to Brand You Creating and Delivering Career Value
  10. 10. Your Personal Brand <ul><li>Brands have attributes </li></ul><ul><li>Consider the high end automobile – more car talk again  </li></ul><ul><li>What are the attributes of this product? </li></ul>
  11. 11. Brand “You” <ul><li>You are the CEO of Brand “You” </li></ul><ul><li>You’re also the Marketing Director! </li></ul><ul><li>So what are your attributes? </li></ul><ul><li>What do you want to sell? </li></ul>
  12. 12. Your Personal Brand <ul><li>What do employers looking for? </li></ul><ul><li>What is your marketing strategy? </li></ul>
  13. 13. The Changing Workplace <ul><li>New Markets, New Technology and new Business Models </li></ul><ul><li>Your Brand must function in an environment that requires: </li></ul><ul><ul><li>Flexibility </li></ul></ul><ul><ul><li>Continuous Learning </li></ul></ul><ul><ul><li>Self-Management </li></ul></ul>
  14. 14. The Changing Workplace <ul><ul><li>Increased pressure for innovation </li></ul></ul><ul><ul><li>Global economy and opportunities </li></ul></ul><ul><ul><li>The Virtual Team </li></ul></ul><ul><ul><li>Contract workers </li></ul></ul>
  15. 15. Brand “You” <ul><li>A unique identity and coherent message </li></ul><ul><li>What you can bring to the marketplace </li></ul><ul><ul><li>These are the ‘Features” of your brand </li></ul></ul>
  16. 16. Benefits of Brand You <ul><li>Have a strong identity </li></ul><ul><li>Focus on meeting customer (employer’s) needs </li></ul><ul><li>Know the benefits of your skills, knowledge and experience * resume </li></ul><ul><li>Develop effective strategy to reach the target market </li></ul>
  17. 17. Applying Marketing Concepts <ul><li>Marketing is about meeting needs </li></ul><ul><ul><li>Know type of employer you desire </li></ul></ul><ul><ul><li>Discover employer’s needs </li></ul></ul><ul><ul><li>Assess your skills/knowledge to meet everyone’s needs </li></ul></ul>
  18. 18. Applying Marketing Concepts <ul><li>Marketing is about exchange relationships </li></ul><ul><ul><li>“ Work” is an exchange relationship </li></ul></ul><ul><ul><li>Both parties (buyer) and (seller) should be satisfied </li></ul></ul><ul><ul><li>Target work that fulfills your needs as well as the employer’s </li></ul></ul>
  19. 19. The Marketing Process <ul><li>Step 1: Get to know your product – You </li></ul><ul><ul><li>Search for trends and opportunities </li></ul></ul><ul><ul><li>Target employers who value what you have to offer – this is key! </li></ul></ul>
  20. 20. The Marketing Process <ul><li>Step 2: Understand Consumers’ Value Needs </li></ul><ul><ul><li>Know your customer </li></ul></ul><ul><ul><li>Be clear on job descriptions </li></ul></ul>
  21. 21. The Marketing Process <ul><li>Step 3: Create a Value Proposition </li></ul><ul><ul><li>Presenting your value is the basis of resume preparation </li></ul></ul><ul><ul><li>Your resume will change based on the value you want to present – you’ll have many resumes </li></ul></ul><ul><ul><li>Different jobs require appropriate value statements on your resume </li></ul></ul>
  22. 22. The Marketing Process <ul><li>Step 4: Communicate the Value Proposition </li></ul><ul><ul><li>By knowing your brand and the needs of your market, you can establish a desirable exchange relationship through the use of an effective resume that communicates your value. </li></ul></ul>
  23. 23. Portfolios <ul><li>What is a portfolio? </li></ul><ul><li>How does it differ from a resume? </li></ul><ul><li>We’re going to be exploring 2 important aspects of portfolios! </li></ul><ul><li>Contents and Presentation </li></ul>
  24. 24. Assembling Portfolios starting with the contents <ul><li>Part 1 – Assignment due January 19 </li></ul><ul><ul><li>Define the role of your portfolio based on: </li></ul></ul><ul><ul><ul><ul><li>Target Audience </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Message that you want to convey </li></ul></ul></ul></ul>
  25. 25. Assembling Portfolios starting with the contents <ul><li>Part 1 – Assignment due January 19 </li></ul><ul><ul><li>Create a list of components that details what you want to include </li></ul></ul><ul><ul><li>Justify why you are including each component </li></ul></ul>
  26. 26. Assembling Portfolios <ul><li>Part 1 – Assignment due January 19 </li></ul><ul><ul><li>Submit a two-page (500 word report based on your decisions re: </li></ul></ul><ul><ul><ul><ul><ul><li>Target Audience </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Message </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Components </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Justification for components </li></ul></ul></ul></ul></ul>
  27. 27. Assembling Portfolios <ul><li>Part 2 Assignment Due January 25, 2007 </li></ul><ul><ul><li>Start collecting your artifacts: </li></ul></ul><ul><ul><ul><ul><ul><li>Resume </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Work Samples </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Certifications </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Degrees/diplomas </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Thank you letters </li></ul></ul></ul></ul></ul>
  28. 28. Assembling Portfolios <ul><li>Part 2 Assignment Due January 25, 2007 </li></ul><ul><ul><li>Artifacts cont’d: </li></ul></ul><ul><ul><ul><ul><ul><li>Letters of recommendation </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Writing samples </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Technical skill sets </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Other skill sets </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Academic plans of study </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>References </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Documented accomplishments </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Professional affiliations </li></ul></ul></ul></ul></ul>