Lesson p point

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Lesson p point

  1. 1. Media Audiences & ProductsLesson 3<br />Identifying audiences for media products<br />Monday 27th September 2010<br />
  2. 2. Today’s Objectives<br />Learning Objectives<br />To explain why and how media industries categorise their audiences<br />To devise the audience profile of an existing television show<br />Challenge Objective<br />To use illustrative examples to discuss and explain your audience profile of an existing television show <br />
  3. 3. Today’s Lesson<br />Today’s lesson requires you all to use following TRICS<br />You will also need to use your prior learning – check your <br />exercise books for notes and look at the lesson slides from our <br />previous lessons on my blogspot site.<br />
  4. 4. Assignment Brief – Scenario<br />This is the scenario you have to imagine you are in for all your <br />Tasks for this unit.<br />You are a well trained media researcher working for a major <br />media research company and you are seeking promotion to <br />Senior Researcher. In order to gain the promotion you have <br />been asked to carry out a number of tasks; a presentation with a <br />partner, a detailed analysis of the construction of a media <br />product and finally a mini research task.<br />
  5. 5. Assignment Brief – Task 1<br />Your Assessment Objective for this unit is to:<br />Know how a media industry identifies audiences for its products.<br />These are the instructions from the Assignment Brief for Task 1<br />In order to gain your promotion to Senior Researcher you have been asked <br />to team up and produce a presentation. You and your partner must <br />produce a presentation explaining how media industries identify their <br />audiences. You must include information about audience classification and <br />research methods, you must explain the pro’s and con’s of these methods <br />and finally you must find a case study from a particular media industry and <br />explain how they classify their audience and how they carry out research in <br />order to identify audiences for their products. <br />
  6. 6. Task 1 – Grading Criteria<br />In order to achieve a PASS grade in this task you must ensure <br />that you:<br />Outline ways in which a media industry identifies audiences for its product. <br />This means you would simply describe and record the ways a <br />media industry identifies audiences for its product without <br />explaining why, how or giving any examples.<br />
  7. 7. Task 1 – Grading Criteria<br />In order to achieve a MERIT grade in this task you must ensure <br />that you:<br />Describe ways in which a media industry identifies audiences for its products with some detail and with reference to appropriate illustrative examples.<br />This means you would describe the ways a media industry <br />identifies audiences for its product giving some details and <br />using examples<br />
  8. 8. Task 1 – Grading Criteria<br />In order to achieve a DISTINCTION grade in this task you <br />must ensure that you:<br />Explain ways in which a media industry identifies audiences for its products with reference to precise and detailed illustrate examples. <br />This means you would describe an explain the ways a media <br />industry identifies audiences for its product giving appropriate <br />examples that clearly illustrate your explanations.<br />
  9. 9. Task 1 – Instructions <br />Everything you do in this lesson will go towards your first Task <br />so even though I am not in today, make sure you work <br />seriously and put 100% effort into each task.<br />First part of today’s lesson is to get yourselves into pairs which <br />you know will be successful for you.<br />Then you need to check the next slide for the rules you will <br />need to follow for your presentations.<br />
  10. 10. Task 1 – Presentation Rules<br />Your presentation must be at least 10 minutes in length but no longer than 20 minutes<br />Both partners must contribute equally – you must both prepare for it and take part in the presentation itself as you will be graded separately for this task <br />You can use any format to present your information for the presentation but you CANNOT simply read from slides or handouts in your presentation – be creative!!<br />
  11. 11. Learning Objective<br />To explain why and how media industries categorise their audiences<br />Task 1<br />In the first part of your presentation should explain why media <br />industries categorise their audience. You should use at least two <br />examples here to help illustrate your explanation.<br />Here are some tips:<br />Think about money and advertising revenue – why is it important for media industries to know who their products are aimed at and suitable for?<br />Think about censorship issues – why might it be vital that certain industries classify their products for particular audiences.<br />
  12. 12. Learning Objective<br />To explain why and how media industries categorise their audiences<br />Task 1<br />In the second part of your presentation should explain how<br />media industries categorise their audience. You should use at <br />least two examples here to help illustrate your explanation.<br />Here are some tips:<br />Think about LL Cool J’s cousin who we talked about last lesson – LL CAGES<br />Explain the different categories that the audience can be split into<br />Use the profile’s you have produced in previous lessons to give examples of how products and produced with specific audience categories in mind<br />
  13. 13. Learning Objective<br />To explain why and how media industries categorise their audiences<br />Task 1<br />In the next part of your presentation you need to use some of the <br />work you have done with Mr Kirkham. Explain how media <br />industries carry out research into their audience in order to <br />categorise them.<br />Here are some tips:<br />What types of research can media industries carry out into their audience – surveys, questionnaires, interviews, etc.<br />
  14. 14. Learning Objective<br />To devise the audience profile of an <br />existing television show<br />Task 1<br />This part of your presentation requires you to carry out some <br />secondary research of an existing television show.<br />You must pick one of the following television shows and create <br />an audience profile for that show.<br />The<br />Inbetweeners<br />Prison<br />Break<br />Have I Got<br />News For You<br />Skins<br />Gossip<br />Girl<br />The One<br />Show<br />24<br />Eastenders<br />Question<br />Time<br />Match of<br />The Day<br />
  15. 15. Learning Objective<br />To devise the audience profile of an <br />existing television show<br />Task 1<br /> Once you have devised your audience profile for your chosen <br />show you must find examples or arguments to back up each of <br />your decisions. <br />Here are some tips:<br />If you have said the age group for your chosen show is 25-40 then you need to explain why and try to use an example to help illustrate your explanation<br />Try finding comparisons with other similar shows as examples<br />

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