3. Advertising is any paid form of non
personal presentation and promotion of ideas,
goods or service of an identified sponsor. The
message which is presented or disseminated is
known as “advertisement”.
4. Press
Advertising
Media of
Advertisement
Outdoor
Advertising
Filim
Advertising
Radio
Advertising
Display
Advertising
Television
Advertising
Direct mail
Advertising
5.
Press Adverting, i.e.,
advertising through news
papers, magazines, journals
etc, is commonly used by
modern businessmen.
6. Outdoor advertising has
gained wide popularity
these days. Its purpose is
to the attention of the
people at busy road and
markets.
7. Business concerns as
usually get their short
motion picture prepared
and distribute it to
different cinema houses for
displaying it before the
commencement t of the
regular shows or during
the period of intermission.
8. Advertisement are
broadcast from the
transmitting station of the
commercial service of all
india radio and are picked
by the receiving set owned
by the public.
9. Television is the fast
growing medium of
advertisement because of
huge expansion of
electronic media.
10. Direct mail is probably the
most selectiveof all
advertising media. It is
used to send messge
directly to the customer.
11. Display is highly effective
medium of advertisement.
Effective display of goods
attract the attention of the
on lookers and tries to
convince the to buy the
goods displayed