Print Marketing by Neeraj Bhandari (Surkhet,Nepal)

1. PRINT ADVERTISEMENT
Submitted by :
Neeraj Bhandari
BBA V
2013014042

2. Introduction
• Print advertising is a form of advertising that uses
physically printed media, such as magazines and
newspapers, to reach consumers, business customers and
prospects.
• Advertisers also use digital media, such as banner ads,
mobile advertising, and advertising in social media, to
reach the same target audiences.
• Simply, Print advertisements is the advertisement created
by copywriters that appear in print format in newspapers,
magazines etc. rather than on television, radio, or the
internet.

3. Advantages of print media advertising
• Special Ad Positioning
• Credibility
• Long Life Span
• High Reach Prospective
• Glossy Ads

4. Types of Print Advertisement
• Newspapers Advertisement
• Magazines Advertisement
• Billboards and Posters
• Direct Mail Advertisement

5. Newspaper Advertisement
• A newspaper is a serial publication containing
news, other informative articles and usually
advertising.
• A newspaper is usually printed on relatively
inexpensive, low-grade
paper such as newsprint.

6. Magazines Advertisement
• Magazine advertising is the ads that people see
placed throughout publications.
• Magazine advertising is one of the most powerful
marketing tools available

7. Billboards and Posters
• Advertising on billboards and posters gives advertisers the
opportunity to reach consumers on the move.
• Poster billboards bring your message to a local audience
and impact your customers where they live, work and play.

8. Direct Mail Advertisement
Advertising mail, also known as direct mail(by its
senders), junk mail (by its recipients), or admail, is the
delivery of advertising material to recipients of
postal mail.