tools of mass communication 1 includes advertising ,public relation , out door media

2. Topic :
Tools of
Communication

3.  Communication is a process from which
humans connect with each other. There are
various way to communicate such as
speaking, gestures, actions, writing, etc.
 These ways are modified at an advance level
known as modern communication. In this
communication social media plays an
important role in this communication.

4. It is a way to broadcast or introduce a product
or brand in market through which people get
the knowledge
Continuously telecasting it on a television in
different channel so that it fits in consumer’s
mind

5.  Radio
 Internet
 Newspaper
 Magazines
 Phone
 Leaflet
 Billboard
 Celebrity Branding

6.  Public relations (PR) is the way organisations,
companies and individuals communicate with
the public and media. A PR specialist
communicates with the target audience
directly or indirectly through media with an
aim to create and maintain a positive image
and create a strong relationship with the
audience. Examples include press releases,
newsletters, public appearances, etc. as well
as utilisation of the world wide web.

8.  Outdoor advertising is one of the oldest from
of advertising .it includes posters ,billboards ,
hoarding ,bus bench ,etc
 Even a small sign board at the roadside
becomes part of the outdoor media .
 Billboards or hoarding are highly effective in
outdoor media

10. 1. Cost effectiveness; outdoor media is one
of the most cost effective way to promote a bard
. The ad once put in the holding can be kept as
long as the weather deteriorated or till you don’t
have a new holding ,since it is not a recurring
investment like television
2. Better reach ; outdoor ads provide better
reach to target audience as compared to other
advertising vehicles . Becoz the outdoor ads
can not be switched off like television. One can
avoid a television ad by changing the channel
but one cannot avoid an outdoor ad by staying
inside home and not going out

12. 3. Potential to reach intended customers;
any advertising whether home base or outdoor is
successful if it reaches out to the target audience
.out of home as brand promotion is visible sites such
as airports advertising ,mall advertising ect.
4. Scope for creativity and constant
exposure; advertising is a customer-centric affair
and attracting old/new pool of customers is equally
important for an advertiser to promote his brand or
service. Outdoor ads whether bus or train station
provide constant exposure about the brand to the
general public