This document discusses print media as a form of advertising. It begins by defining key terms like advertisement, media, and print media. It then provides a brief history of print advertising from ancient Egyptians to the invention of the printing press. The document classifies print media into print (newspapers, magazines, brochures) and place (billboards, transit). It provides details on each of these categories, including types of ads, advantages, and disadvantages. While some question if print is dead, the summary concludes that print media remains relevant due to benefits like tangibility and engagement, though it also has limitations like cost and reach.

1. Print Media
MASS COMMUNICATION

2. Group Members:
 FAISAL ALI 12024119-123
 HUSNAIN KHURSHEED 12024119-109
 M. AFTAB LIAQAT 12024119-126

3. Content:
 History
 Definitions
 Advertising
 Media
 Print Media
 Classification
 Print
 Newspaper
 Magazines
 Brochures
 Place
 Billboards
 Transit
 Pros & Cons of Print Media Advertising

4. Key Terms:
 Advertisement
 A notice or announcement in a public medium promoting a product,
service or event.
 Media
 The main means of mass communication (Television, Newspaper).
 Print Media
 It is a form of advertising which uses physically printed media, such as
magazines & newspapers etc.

5. History:
 Egyptians used papyrus to make sales messages and wall posters.
 Lost and Found advertising on papyrus was common in Ancient
Greece and Ancient Rome.

6. Printing Press:
 In 1440, Printing Press was invented that
saw the birth of print advertising.
 With Johannes Gutenberg’s invention,
print advertising became an affordable &
easy means to get message known to a
sizeable segment of the population.

7. More on History:
 In 18th century, advertisement started to appear in weekly
newspaper in England.
 In 19th century, Thomas J. Barrett from London has been called
“Father of Modern Advertisement”, working for Pears soap
company.
 He created an effective advertising campaign which involved the
use to slogans, images and phrases.
 One of his slogans “Good Morning. Have you used Pears soap?”
was famous.

8. Classification:
Print
Media
Print
•Newspapers
•Magazines
•Brochures
Place
•Billboards
•Transit

9. Print – Newspaper:

10. Print – Newspaper:
 When deciding upon a newspaper in which to advertise, there are
three physical criteria to consider:
 Distribution
 Size
 Audience
 Newspapers are either daily or weekly.
 Standard or tabloid size.
 Reach a large percentage of the reading public.

11. Types of Ads on Newspaper:
 Classified Ads

12. Types:
 Display Ads

13. Types:
 Pre-printed Inserts

14. Types:
 Business Card Ads

15. M.Husnain Khurshid
12024119-109

16. Print – Magazines:
• Magazines is the one of the most important and
effective print media of mass communication.
• There are huge number of magazines published in the
world.

17. Print – Magazines:
 With magazines an advertiser can focus on a specific target
audience.
 For the small business, magazines is big source because having
huge audience
 Magazines allow elaborate graphics and colors, which give
advertisers more creative options.
 In magazines advertisement can be explain and describe properly
about product.
 Like how the product works? How it benefits the consumer? Where it
can be purchased?

18. Types of Magazines:
 General Circulation Magazines
 Magazines that aim at larger audiences. E.g. News Magazines, digests etc.

19. Types of Magazines:
 Trade Magazines
 These contain advertising content centered on the industry.
 Whose target audience is people who work in a particular trade or
industry.

20. Print – Brochures:
 A brochure is an informative paper document
 Brochures are advertising pieces mainly used to introduce a company or
organization and inform about products and/or services to a target audience.
 Varieties
 Folding
 Printing

21. Place – Billboards:

22. Place – Billboards:
 Large outdoor advertising structure
 Typically found in high-traffic areas such
as alongside busy roads.
 Billboards present large advertisements
to passing pedestrians and drivers.

23. Advantages of Billboards:
 People will see it easily.
 Customized Placement
 Low cost per exposure
 Billboards allow you reach more people faster and easier than any
other type of media.
 Billboards help increase your products awareness, and knowledge
which also increase your sales and profits.

24. Disadvantages of Billboards:
 Messages must be brief
 Location unavailability
 Visual pollution

25. Place – Transit:
 Transit advertising is advertising placed in or on modes of public
transportation or in public transportation areas.

26. Advantages of Transit:
 Using this method of advertising, ads can be placed anywhere from
on the sides of buses, trains and taxis.
 It is important because it can provide high visibility for your product
on a daily basis.
 Low Cost

27. Disadvantages of Transit:
 Limits in terms of message design. It is to be short.
 You may not have mass transit in your advertising area. E.g many
cities and towns don’t have subways or bus service.
 The weather could also destroy the advertisement.
 Cluttered environment

28. M. Aftab Liaqat
12024119-126

29. Is Print Dead?
 This is a question that has been buzzing around the marketing world
since the rapid surge of the Internet and social media.
 Many businesses have completely migrated their advertising efforts
to the web because of its cost effectiveness.
 Let’s take a closer look at print media and some Pros & Cons of it.

30. Why Print Media?
 The world today is defined by information. Whether it’s news,
opinions, interviews or advertising.
 Media determine our lives and we have become media ourselves.
 We distinguish between several different types of Print Media:
 Advertising in Newspapers
 In Magazines
 In Brochures
 In Billboards

31. Advantages of Print Media:
 Most important benefit of print media is tangibility.
 Among the reasons why many people prefer print is to do with the
feel of the paper, having it in their hands.
 In many ways, print is the ideal marketing medium.
 It’s available in both large and small numbers.
 It can be accessed easily and creative.
 Print media are a trusted source for news and other information and
consumers.

32. Continue…
 Readers have full attention for the content.
 More Engaging
 Newspapers and Newspapers are always in the eye
among the public.
 Print Media allow for unlimited exposure.
 Related reading
 Long life Span

33. Disadvantages of Print Media:
 The cost incurred can sometimes be expensive considering the
medium you choose.
 This medium may not always give you a wide reach.
 There is a limitation in terms of the kind of people who may actually
read your message.
 You may have to plan months in advance to advertise in print
media.
 Advertisements may get lost in all the clutter of editorial and ads by
competitors.

34. Continue…
 Oftentimes newspapers won’t guarantee premium placement on
any given page.
 Ads can be expensive.
 Too Many Advertisement Boards.

35. Thank You…