Various Advertising medias available for business.

1. Advertising Media
Submitted To- Ms.Garima
Submitted By- Anubha Saxena

2. Overview
 Introduction to Advertising Media
 Factors affecting selection of Advertising Media
 Types of Advertising Media
 Conclusion

3. Advertising media refers to the various
media channels through which
advertising is done. Basically they are
channels through which companies can
advertise their products and services to
reach to customers.
Advertising Media

4. Factors affecting the selection of
Advertising Media :
Nature of
the product
Budget of
the
company
Cost of
advertising
Class of
audience
Media
Coverage
Level of
competition

5. Types of Advertising Media
Television Radio
Newspaper/
Magazines
Internet Poster &
Banners
Direct
Mail
Cinema Window
Display

6. Televisions have become a very important tool
to advertise for companies. Companies can
targets serials, reality shows, sports events, live
events etc. which are showcased on TV's and
understand the demographics of the people
watching the TV.
Radio is the most cost effective tool
which a customer can have. Since radios
have are high penetration and are easy
for customers to buy, they are a good
tool for advertising. Radios enable
companies to reach out to a wide range
of customers.
Television
Radio

7. Newspapers, magazines and other print
publications come under print media. With the
massive reach of print media, it became a
popular tool for advertising. Print media caters
to a regional audience and is published in
different languages.
With the consistent growth in internet
penetration, companies have started
using online media for promotion
through advertising. This gives an
opportunity to companies to use this
advertising media and cater to customers
using online advertising.
Newspapers/Magazine
s
Internet

8. Direct Mail
Outdoor Advertising is basically useful in capturing
those customers who are travelling from one place
to another. This gives an opportunity to companies
to use outdoor advertising media to create brand
awareness by putting large posters and banners.
Posters & Banners
This is one of the oldest types of advertising
media. Under this method, message is sent to
the prospective buyers by post, or direct mail.
A mailing list is prepared for this purpose. In
direct mail, an appeal is made to the buyers
separately.

9. Window Display
Cinema Advertising provides sight and
hearing facilities like television. Short
advertisement films prepared by big business
houses which are sent to different cinema
houses to be shown to the audience before
the regular shows or during the intermission.
Window Display is a common method
which is usually undertaken by retailers
who display their products in the shop
windows in order to attract the
customers. Window display has direct
appeal to the onlookers.
Cinema

10. Conclusion
As we have discussed various types of Advertising
Media, it is clear that companies have wider choice to
advertise their product. Different types of advertising
medias are available to them. They can make use of any
media accordingly. They should carefully select the
advertising media which is suitable for their product.