after reading my ppt on promotion mix you are able to defining every things about promotion mix.

2. MEANING OF PROMOTION
The promotion is a
communication aims at informing
and persuading the customer to
buy the product and informing
him about the merits of the
product.

3. PROMOTION MIX
This is an aspect of the marketing
mix and describes the blend of
promotion activities that an
organization can undertake to
achieve its promotional goals.

4. METHODS OF PROMOTION MIX
PROMOTION
MIX
ADVERTISING
SALES
PROMOTION
PERSONAL SELLING
PUBLIC
RELATION &
DIRECT
MARKETING

5. ADVERTISING
Advertising is a paid from of non personal presentation and promotion of idea
goods or services by an identified sponser.
Types of advertising :
 Moving image: T.V ,Cinema, DVD, You-Tube.
 Print: Newspaper, Billboard, Magazines, Direct mail.
 Ambient: Promotional merchandise, Buses, Taxis, Trains.
 Digital: SMS. Podcasts, Blogs, Banners, Social media.
 Audio: Radio, Podcasts.

6. Sales Promotion
Sales promotion is a short term incentives or activities to stimulate the customers to buy the product.
 Various types of sales promotion incentives & activities :
1. Rebate
2. Discount
3. Refunds
4. Premium or gifts
5. Quantity deals
6. Lucky draws
7. Usable benefits
8. Packaged premium
9. Container premium
10. Scratch and win a prize

7. Personal selling
This is the interpersonal interaction between the organization and the customers
to bring about a sale.
1. Face to face
2. Telephone
3. E-mail
4. Video/Web conferencing

8. Public relation
This is the promotion of an organization or brand through placing information in the media without
paying for the time or media space directly.
1. Press releases
2. Sponsorship
3. Exhibition

9. Direct marketing
This is the building of a relationship on an individual level between the business
and the customers .
1. Direct mail
2. Mail order catalogues
3. Tele maketing

10. .