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THE
ADVERTISING
Advertising in the market is vital
because it helps brand positioning,
attract more customers, publicize the
benefits of products or services
It would do no good to have the best product or
service if nobody knows it, this is equivalent to not
having sales and without sales the business dies.
Advertising is the set of strategies with
which a company makes its products
known to society.
Advertising uses media as its main
tool, these are so diverse and have so
much expansion and impact on the
general public that they are essential
for commerce in general
TYPES OF
ADVERTISING
PRINT ADVERTISING
Print
advertising
It is the advertising that is
done in any print media,
whether newspapers,
magazines or brochures
ONLINE ADVERTISING
Online advertising is one
that is done through the
internet
RADIO ADS
The radio wedges are the
announcements that are heard
in the advertising breaks of the
radio programs.
TV COMMERCIALS
It has a wide range, and
allows impact
announcements that
combine image and sound.
EXTERNAL ADVERTISING
appears in public places. The most common
advertising elements in outdoor advertising
are posters, billboards, illuminated signs,
banners, canopies….
ADVERTISING FROM ECONOMIC POINT OF VIEW
Advertising occupies an important
place for both companies and
consumers in a market economy.
Many companies make significant
expenses, investments in advertising
and promotions aimed at raising the
demand for their products and thus
raising their profits.
From the point of view of the
consumer, advertising messages
or promotional actions can have
a greater or lesser effect on their
consumption decisions

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The Advertising

  • 2. Advertising in the market is vital because it helps brand positioning, attract more customers, publicize the benefits of products or services It would do no good to have the best product or service if nobody knows it, this is equivalent to not having sales and without sales the business dies.
  • 3. Advertising is the set of strategies with which a company makes its products known to society. Advertising uses media as its main tool, these are so diverse and have so much expansion and impact on the general public that they are essential for commerce in general
  • 5. PRINT ADVERTISING Print advertising It is the advertising that is done in any print media, whether newspapers, magazines or brochures
  • 6. ONLINE ADVERTISING Online advertising is one that is done through the internet
  • 7. RADIO ADS The radio wedges are the announcements that are heard in the advertising breaks of the radio programs.
  • 8. TV COMMERCIALS It has a wide range, and allows impact announcements that combine image and sound.
  • 9. EXTERNAL ADVERTISING appears in public places. The most common advertising elements in outdoor advertising are posters, billboards, illuminated signs, banners, canopies….
  • 10. ADVERTISING FROM ECONOMIC POINT OF VIEW Advertising occupies an important place for both companies and consumers in a market economy. Many companies make significant expenses, investments in advertising and promotions aimed at raising the demand for their products and thus raising their profits. From the point of view of the consumer, advertising messages or promotional actions can have a greater or lesser effect on their consumption decisions