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Advertising media (1)
1.
2. PREPARATION AND UPLOADING OF
POWERPOINT PRESENTAION SLIDES TEMPLATE
SEMESTER II
COMMERCE
Prepared and Presented by:
Name : ASWATHY MURALI
Candidate Code : 13381001
SOBHA COLLEGE OF TEACHER EDUCATION
MARARIKULAM
2013 - 2014
3. CERTIFICATE
This is to certify that this preparation and uploading of
PowerPoint Slides is a bonafide work of independent work done
by Aswathy Murali, optional subject Commerce, candidate code
13381001 for the year 2013-2014.
Assistant Professor
Countersigned by
External Examiner Principal
Place : Mararikulam
4. Advertising media is the device
through which the advertising message
is conveyed to the customers.
5. There are 6 types of Advertising Media
1. Indoor Advertising
2. Outdoor Advertising
3. Radio Advertising
4. Television Advertising
5. Internet Advertising
6. Window Display
6. Indoor Advertising
Its mainly classified into two.
Press Media:- News paper is one of the oldest
and most widely used media of advertising. It
offers certain advantages like wide coverage,
economy, flexibility & selectivity.
Magazines:- It reached a focused target group.
Repeated exposure is another advantage
7. Outdoor Advertising
It passes the message to those people who are
moving audience
The top users of outdoor media are soft drink
companies
Example:
Poster Display
Bill Board Display
Electrical Display
Vehicular Display
8. Radio Advertising
Radio Advertising has been very popular because
of its massive reach & lower cost.
Through radio advertising message could reach
the remotest places.
At lower cost high frequency could be maintained.
9. Television Advertising
It is the latest medium of mass communication.
It is an audio visual device and it combines
sounds, motions & sights.
Television enjoys high reach and better impact on
prospects.
10. Window Display
Window display is the medium used to attract the
public by creating an interest in the,
11. Internet
Internet is the recent advertising media that has
come into existence.
Internet advertisements can reach highly selected
audience.