9 Marketing
•Download as PPT, PDF•
0 likes•240 views
Marketing involves communicating an organization's activities to attract paying customers. According to Kotler's definition, marketing determines customers' needs and dedicates the organization to meeting them. Successful continuing education organizations must communicate their mission and available programs. They should target the general public, clients, stakeholders, and funders. The four Ps of marketing are product, place, price, and promotion. Marketing initially sells based on image, while future sales depend on quality.
Report
Share
Report
Share
![Why Market? ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
What Is Pr 060404
Public relations is a planned effort to establish mutual understanding between an organization and its internal and external publics. It includes all activities that improve understanding and is aimed at protecting and promoting a positive reputation. Public relations provides a means of communicating with potential customers and specific market sectors to educate them about an organization's products and benefits. It allows an organization to be a voice for its industry and supports marketing activities through qualitative and quantitative media coverage across target markets.
What Is Pr 060404
Public relations is a planned effort to establish mutual understanding between an organization and its internal and external publics. It includes all activities aimed at improving understanding and maintaining a positive reputation. The ultimate goal of public relations is to protect and enhance an organization's reputation. Public relations provides a means of communicating with potential customers and specific market sectors to educate them about an organization's products and benefits. It also allows an organization to generate media coverage and act as an industry voice.
Advertising and marketing communication
Advertising communication involves any material published or broadcast by an advertiser to promote their products or services to consumers. It can include celebrity endorsements from sports or film, cartoon characters, or company mascots. Successful ads focus on a target audience by eliciting emotions, making them think about the message, and encouraging action like purchasing. Advertising always involves a source, message, communication channel, and receiver, with receivers sometimes becoming sources by spreading information through word of mouth.
Mh0056 public relations & marketing for healthcare organizations
This document provides instructions for students to submit their semester and specialization details to receive fully solved assignments via email or phone. It includes details on answering assignment questions, including writing approximately 400 word answers for 10 mark questions. The assignment is for the subject of Public Relations and Marketing for Healthcare Organizations and includes questions on SWOT analysis of a hospital, types of public relations research, defining e-marketing and components of an e-marketing plan, the future of healthcare marketing, and discussing brand building on the internet.
Major Steps in Developing Effective Communication
The document outlines major steps for developing an effective marketing communication plan, including determining the target audience and their needs, formulating messaging strategies around brand awareness, attitude, and purchase intention, and designing creative and message strategies. It also discusses selecting efficient and affordable media to coordinate an integrated marketing communication plan.
What is communication mix and how should it be set
The document discusses the marketing communications mix, which consists of eight major communication models: advertising, sales promotion, public relations, events and experiences, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling. When choosing a marketing communications mix, marketers must consider the advantages and costs of each tool as well as factors like the product, market, consumer readiness, and stage in the product lifecycle. The optimal mix depends on examining these distinctive qualities and determining what will most effectively introduce, build enthusiasm for, and remind consumers about the company and its products.
Integrated Marketing Communication
The document discusses integrated marketing communications (IMC), which aims to make all aspects of marketing communications work together as a unified strategy. It explains the different levels of integration in IMC, including horizontal, vertical, internal, and external integration. Additionally, it covers topics such as the IMC planning process, understanding consumer behavior, and the various tools used in IMC like advertising, sales promotion, public relations, direct marketing, and others.
PowerHouse Productions
Powerhouse Productions is an event planning company focused on networking events for hospitality students and recent graduates. Their marketing plan outlines objectives to host 25 networking events in the first year, develop brand awareness with 5 associations within 6 months, and grow their client base to 75 clients within the first month. They will promote their membership program, which provides access to events for a fee added to student tuition or purchased separately, using emails, social media, their website and events at Humber College. They will evaluate their efforts using a hashtag, surveys and talking to guests.
Recommended
What Is Pr 060404
Public relations is a planned effort to establish mutual understanding between an organization and its internal and external publics. It includes all activities that improve understanding and is aimed at protecting and promoting a positive reputation. Public relations provides a means of communicating with potential customers and specific market sectors to educate them about an organization's products and benefits. It allows an organization to be a voice for its industry and supports marketing activities through qualitative and quantitative media coverage across target markets.
What Is Pr 060404
Public relations is a planned effort to establish mutual understanding between an organization and its internal and external publics. It includes all activities aimed at improving understanding and maintaining a positive reputation. The ultimate goal of public relations is to protect and enhance an organization's reputation. Public relations provides a means of communicating with potential customers and specific market sectors to educate them about an organization's products and benefits. It also allows an organization to generate media coverage and act as an industry voice.
Advertising and marketing communication
Advertising communication involves any material published or broadcast by an advertiser to promote their products or services to consumers. It can include celebrity endorsements from sports or film, cartoon characters, or company mascots. Successful ads focus on a target audience by eliciting emotions, making them think about the message, and encouraging action like purchasing. Advertising always involves a source, message, communication channel, and receiver, with receivers sometimes becoming sources by spreading information through word of mouth.
Mh0056 public relations & marketing for healthcare organizations
This document provides instructions for students to submit their semester and specialization details to receive fully solved assignments via email or phone. It includes details on answering assignment questions, including writing approximately 400 word answers for 10 mark questions. The assignment is for the subject of Public Relations and Marketing for Healthcare Organizations and includes questions on SWOT analysis of a hospital, types of public relations research, defining e-marketing and components of an e-marketing plan, the future of healthcare marketing, and discussing brand building on the internet.
Major Steps in Developing Effective Communication
The document outlines major steps for developing an effective marketing communication plan, including determining the target audience and their needs, formulating messaging strategies around brand awareness, attitude, and purchase intention, and designing creative and message strategies. It also discusses selecting efficient and affordable media to coordinate an integrated marketing communication plan.
What is communication mix and how should it be set
The document discusses the marketing communications mix, which consists of eight major communication models: advertising, sales promotion, public relations, events and experiences, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling. When choosing a marketing communications mix, marketers must consider the advantages and costs of each tool as well as factors like the product, market, consumer readiness, and stage in the product lifecycle. The optimal mix depends on examining these distinctive qualities and determining what will most effectively introduce, build enthusiasm for, and remind consumers about the company and its products.
Integrated Marketing Communication
The document discusses integrated marketing communications (IMC), which aims to make all aspects of marketing communications work together as a unified strategy. It explains the different levels of integration in IMC, including horizontal, vertical, internal, and external integration. Additionally, it covers topics such as the IMC planning process, understanding consumer behavior, and the various tools used in IMC like advertising, sales promotion, public relations, direct marketing, and others.
PowerHouse Productions
Powerhouse Productions is an event planning company focused on networking events for hospitality students and recent graduates. Their marketing plan outlines objectives to host 25 networking events in the first year, develop brand awareness with 5 associations within 6 months, and grow their client base to 75 clients within the first month. They will promote their membership program, which provides access to events for a fee added to student tuition or purchased separately, using emails, social media, their website and events at Humber College. They will evaluate their efforts using a hashtag, surveys and talking to guests.
Mh0056 public relations & marketing for healthcare organizations
This document provides information about an assignment for an MBA program. It gives the program/semester details, subject code and name, book ID, credits, and marks. It then provides 6 questions related to public relations, marketing, and healthcare. For each question it gives guidelines for answering including word count and evaluation scheme. The questions cover topics like SWOT analysis of a hospital, types of public relations research, defining e-marketing and its components, future trends in healthcare marketing, and brand building on the internet. Students are instructed to answer all questions for the assignment.
16-3 (what are the major steps in developing effective communications)
This document outlines steps for developing effective communications, including:
1. Identifying the target audience, such as potential buyers, current users, or influencers.
2. Determining the communication category, such as creating brand awareness, improving brand attitude, or increasing purchase intention.
3. Designing the communication by developing message and creative strategies and selecting an appropriate message source.
4. Choosing communication channels, which can be personal like advocates or non-personal like advertising.
5. Establishing the total marketing communications budget using methods like the affordable, percentage-of-sales, competitive-parity, or objective and task approaches.
Integrated Marketing Communication
Integrated marketing communications (IMC) is important for connecting with target audiences across multiple channels. IMC involves identifying the audience, objectives, channels, and budget, then designing communications and measuring results. IMC provides more contact points through various media like TV, social media, and direct marketing. It allows targeting specialized media channels to different age groups. IMC also helps link brands to lifestyles to build loyal customer segments. As competition increases, retaining existing valuable customers is cheaper than acquiring new ones, making IMC crucial. Marketers can now leverage large amounts of customer data to design highly targeted campaigns.
Managing the communication functions of advertising
This document discusses the key functions and communication processes of advertising. It outlines the 5 M's of managing advertising: mission, money, message, media, and measurement. It provides details on setting objectives, deciding budgets based on factors like competition and product lifecycles, creating effective messages, selecting appropriate media types and vehicles based on reach and frequency, and evaluating advertising effectiveness through copy testing and measuring sales impact. The overall document serves as a guide for planning, executing, and optimizing an advertising campaign.
What are the major steps in developing effective communication?
The major steps in developing effective communications are:
1. Identify the target audience and determine communication objectives like creating brand awareness, changing brand attitudes, or increasing purchase intentions.
2. Design the communication strategy by determining the message, how it will be creatively delivered, and the spokesperson. The message strategy ties into brand positioning while the creative strategy can be informational or transformational.
3. Select communication channels that may be personal like sales or non-personal like advertising, promotions, events or public relations.
4. Establish the total marketing budget as a percentage of sales, to achieve competitive parity, or based on objectives and associated costs.
What are the major steps in developing effective communication
The major steps in developing effective communication are:
1. Identify the target audience and their characteristics.
2. Determine the communication objectives such as creating brand awareness, improving brand attitude, or increasing purchase intention.
3. Design the communication strategy by formulating appealing messages aligned with the brand positioning, developing creative strategies to convey product benefits or image, and selecting appropriate message sources.
4. Select the appropriate communication channels to deliver the messages, which may include personal channels like salespeople or advocates, expert channels, social channels, and non-personal channels like advertising.
5. Establish the total marketing communication budget using methods like allocating a percentage of sales, matching competitors' spending, or bas
What is the communications mix, how should it be set
The document discusses the communications mix and how companies should allocate their marketing communications budget across seven major communication modes. It explains that the optimal mix varies depending on whether the target market is business-to-business or consumer, as well as the stage of buyer readiness - from introduction to decline. Interactive and personalized communications like direct marketing and personal selling become more effective at later stages, while advertising and events work best for introducing products and maintaining maturity. The optimal mix also depends on each channel's cost-effectiveness.
Creative Strategy: Implementation and Evaluation
This document discusses advertising appeals, execution styles, and creative tactics. It covers two categories of appeals - informational/rational and emotional. Execution styles include presentation of information, demonstration, comparison, testimonials, and slice-of-life. Creative tactics for print and television can include animation, fantasy, slice-of-life, demonstration, and humor. Guidelines for evaluating creative output include ensuring the approach meets objectives, targets the audience effectively, and clearly communicates the message in a truthful and tasteful way.
What are the major steps in developing effective communications?
Created By
Rahul Kalra, NSIT
During an internship by
Prof. Sameer Mathur, IIM Lucknow
www.IIMInternship.com
What are the major steps in developing effective communications
The major steps in developing effective marketing communication are:
1) Identifying the target audience and determining communication objectives like increasing brand awareness.
2) Designing the communication by determining the message, how to convey it creatively, and the spokesperson.
3) Selecting communication channels like personal interactions, advertising, or public relations.
4) Establishing the total marketing budget based on what the company can afford, a percentage of sales, matching competitors, or through defining objectives and associated costs.
Introduction to IMC
Integrated marketing communication involves coordinating different promotional tools such as advertising, sales promotion, public relations, direct marketing, and personal selling to deliver a unified message about a company's brands. Selecting an effective marketing communication mix depends on factors like the product, its stage in the product lifecycle, and buyers' readiness which progresses from awareness to purchase. Common models for integrated marketing communication are AIDA (Attention, Interest, Desire, Action) and the Hierarchy of Effects.
Chapter 17 - Designing and Managing Integrated Marketing Communications
1. The document discusses developing and managing integrated marketing communications. It covers identifying target audiences, determining communication objectives, designing messages, selecting communication channels, establishing budgets, and measuring results.
2. Key aspects of developing communications include understanding the target group, setting objectives like brand awareness or purchase intention, and designing message strategies and creative executions. Channels may include advertising, personal selling, sales promotion, public relations, and direct marketing.
3. Managing integrated marketing communications requires coordinating different channels to work together synergistically. Setting the communication mix depends on factors like the product, buyer readiness, and stage in the product lifecycle. Measurement compares results to goals to assess communication effectiveness.
Mojor steps in developing effective communication
This document outlines the steps to develop effective communications: 1) Identify the target audience and objectives, which could be brand awareness, attitude, or purchase intention; 2) Design the communication message strategy, creative strategy, and message source; 3) Select communication channels such as personal, non-personal, mass channels; 4) Estimate the budget using methods like affordable, percentage-of-sales, competitive parity, or objective-and-task; 5) Decide the media mix and 6) Measure results and manage integrated marketing communications. It also defines different needs, strategies to translate messages to communications, and channel types.
Chap17 Public Relations, Publicity, And Corporate Advertising
This document discusses various public relations, publicity, and corporate advertising strategies and tactics. It defines public relations as managing relationships with the public through identification of policies and procedures. It also discusses marketing public relations functions like building excitement, creating news, and influencing opinion leaders. Finally, it provides examples of different public relations tools, measurements of effectiveness, and types of corporate advertising.
Marketing Communication Tips for Financial Institutions
The document provides tips for effective marketing communication strategies for financial institutions. It recommends maintaining a consistent brand identity across all channels to appear more professional. It also stresses the importance of timing strategies carefully to avoid overwhelming customers, and using targeted, one-to-one approaches in communications. Finally, it emphasizes training employees well to properly engage with customers responding to marketing materials.
Marketing.Howtostartyourbusiness
The document discusses marketing basics including why customers purchase products and the four P's of marketing - product, price, place, and promotion. It provides details on each of the four P's, such as determining product benefits, competitive pricing strategies, distribution channels, and elements of the promotional mix like advertising, sales promotions, and personal selling. The document also covers developing marketing plans, current marketing trends, and using social media platforms like Facebook and LinkedIn for business purposes.
Effective lead generation through emails
This document discusses lead generation through email marketing. It explains that identifying the right target audience, sending promotional emails, and following up can help businesses generate sales leads. Some key benefits of lead generation are brand building, promoting products/services, targeting customers, and generating qualified leads to increase sales. The document also outlines the standard steps in a lead generation process through email, including selecting the best contact lists, researching customer behavior, promoting emails in stages, following up promptly, and responding to customers.
Designing & managing integrated marketing communications
This document discusses designing and managing integrated marketing communications. It covers several key topics: the role of marketing communications in informing, persuading, and reminding consumers; different marketing communication channels like advertising, sales promotion, public relations; how to integrate channels to build brand equity; models for the communications process; developing effective communications by identifying audiences, objectives, and measuring results; and managing the integrated marketing communications process.
Chapter 17 designing and managing integrated marketing communications
The document discusses integrated marketing communications and the marketing communications mix. It begins by outlining the key topics to be covered, including the role of marketing communications, models of the marketing communication process, steps in developing effective communications, characteristics of the communication mix, and integrated marketing communication programs. It then provides more details on each element of the marketing communications mix, including advertising, sales promotion, public relations, direct marketing, word-of-mouth marketing, events and experiences, and personal selling. It emphasizes that marketers must consider the advantages and costs of each communication tool and match them to their specific product, market, and stage of the brand when developing an integrated marketing communications strategy.
Diapositiva
El documento lista los concursantes y profesores de la edición 2008 del programa de televisión Operación Triunfo. Había 8 chicas concursantes (Esther, Sandra, Anabel, Tania.S, Tania.G, Noelia, Virginia y Patty) y 7 chicos concursantes (Pablo, Manu, Iván, Rubén, Reke, Ross y Paula), así como 8 profesores (Ángel, Myriam, Nestor, Amelia, Manu, María, Miguel y Jéssica) y 4 profesores adicionales (Leslie, Morgan, Joan y
Message09
1) The document outlines teachings on practicing the divine righteousness from 1 John. It discusses how fellowship with God through His divine life and anointing should result in expressing God's righteousness.
2) It explains that righteousness refers to both God's righteous character and Jesus Christ as the Righteous One. Practicing righteousness involves living out Christ's righteousness spontaneously from within as the expression of God.
3) The outline describes practicing righteousness as living habitually according to our righteous divine nature through obeying God within us, resulting in purification as Christ is pure.
Caffè Galante Project Elevator Pitch
Cafe Galante is a new cafe concept that aims to provide a unique experience for customers. It will feature an eclectic menu with items from different cuisines as well as live music performances several nights a week. The cafe hopes to cultivate a welcoming community space in the downtown area through its diverse offerings and artistic atmosphere.
More Related Content
What's hot
Mh0056 public relations & marketing for healthcare organizations
This document provides information about an assignment for an MBA program. It gives the program/semester details, subject code and name, book ID, credits, and marks. It then provides 6 questions related to public relations, marketing, and healthcare. For each question it gives guidelines for answering including word count and evaluation scheme. The questions cover topics like SWOT analysis of a hospital, types of public relations research, defining e-marketing and its components, future trends in healthcare marketing, and brand building on the internet. Students are instructed to answer all questions for the assignment.
16-3 (what are the major steps in developing effective communications)
This document outlines steps for developing effective communications, including:
1. Identifying the target audience, such as potential buyers, current users, or influencers.
2. Determining the communication category, such as creating brand awareness, improving brand attitude, or increasing purchase intention.
3. Designing the communication by developing message and creative strategies and selecting an appropriate message source.
4. Choosing communication channels, which can be personal like advocates or non-personal like advertising.
5. Establishing the total marketing communications budget using methods like the affordable, percentage-of-sales, competitive-parity, or objective and task approaches.
Integrated Marketing Communication
Integrated marketing communications (IMC) is important for connecting with target audiences across multiple channels. IMC involves identifying the audience, objectives, channels, and budget, then designing communications and measuring results. IMC provides more contact points through various media like TV, social media, and direct marketing. It allows targeting specialized media channels to different age groups. IMC also helps link brands to lifestyles to build loyal customer segments. As competition increases, retaining existing valuable customers is cheaper than acquiring new ones, making IMC crucial. Marketers can now leverage large amounts of customer data to design highly targeted campaigns.
Managing the communication functions of advertising
This document discusses the key functions and communication processes of advertising. It outlines the 5 M's of managing advertising: mission, money, message, media, and measurement. It provides details on setting objectives, deciding budgets based on factors like competition and product lifecycles, creating effective messages, selecting appropriate media types and vehicles based on reach and frequency, and evaluating advertising effectiveness through copy testing and measuring sales impact. The overall document serves as a guide for planning, executing, and optimizing an advertising campaign.
What are the major steps in developing effective communication?
The major steps in developing effective communications are:
1. Identify the target audience and determine communication objectives like creating brand awareness, changing brand attitudes, or increasing purchase intentions.
2. Design the communication strategy by determining the message, how it will be creatively delivered, and the spokesperson. The message strategy ties into brand positioning while the creative strategy can be informational or transformational.
3. Select communication channels that may be personal like sales or non-personal like advertising, promotions, events or public relations.
4. Establish the total marketing budget as a percentage of sales, to achieve competitive parity, or based on objectives and associated costs.
What are the major steps in developing effective communication
The major steps in developing effective communication are:
1. Identify the target audience and their characteristics.
2. Determine the communication objectives such as creating brand awareness, improving brand attitude, or increasing purchase intention.
3. Design the communication strategy by formulating appealing messages aligned with the brand positioning, developing creative strategies to convey product benefits or image, and selecting appropriate message sources.
4. Select the appropriate communication channels to deliver the messages, which may include personal channels like salespeople or advocates, expert channels, social channels, and non-personal channels like advertising.
5. Establish the total marketing communication budget using methods like allocating a percentage of sales, matching competitors' spending, or bas
What is the communications mix, how should it be set
The document discusses the communications mix and how companies should allocate their marketing communications budget across seven major communication modes. It explains that the optimal mix varies depending on whether the target market is business-to-business or consumer, as well as the stage of buyer readiness - from introduction to decline. Interactive and personalized communications like direct marketing and personal selling become more effective at later stages, while advertising and events work best for introducing products and maintaining maturity. The optimal mix also depends on each channel's cost-effectiveness.
Creative Strategy: Implementation and Evaluation
This document discusses advertising appeals, execution styles, and creative tactics. It covers two categories of appeals - informational/rational and emotional. Execution styles include presentation of information, demonstration, comparison, testimonials, and slice-of-life. Creative tactics for print and television can include animation, fantasy, slice-of-life, demonstration, and humor. Guidelines for evaluating creative output include ensuring the approach meets objectives, targets the audience effectively, and clearly communicates the message in a truthful and tasteful way.
What are the major steps in developing effective communications?
Created By
Rahul Kalra, NSIT
During an internship by
Prof. Sameer Mathur, IIM Lucknow
www.IIMInternship.com
What are the major steps in developing effective communications
The major steps in developing effective marketing communication are:
1) Identifying the target audience and determining communication objectives like increasing brand awareness.
2) Designing the communication by determining the message, how to convey it creatively, and the spokesperson.
3) Selecting communication channels like personal interactions, advertising, or public relations.
4) Establishing the total marketing budget based on what the company can afford, a percentage of sales, matching competitors, or through defining objectives and associated costs.
Introduction to IMC
Integrated marketing communication involves coordinating different promotional tools such as advertising, sales promotion, public relations, direct marketing, and personal selling to deliver a unified message about a company's brands. Selecting an effective marketing communication mix depends on factors like the product, its stage in the product lifecycle, and buyers' readiness which progresses from awareness to purchase. Common models for integrated marketing communication are AIDA (Attention, Interest, Desire, Action) and the Hierarchy of Effects.
Chapter 17 - Designing and Managing Integrated Marketing Communications
1. The document discusses developing and managing integrated marketing communications. It covers identifying target audiences, determining communication objectives, designing messages, selecting communication channels, establishing budgets, and measuring results.
2. Key aspects of developing communications include understanding the target group, setting objectives like brand awareness or purchase intention, and designing message strategies and creative executions. Channels may include advertising, personal selling, sales promotion, public relations, and direct marketing.
3. Managing integrated marketing communications requires coordinating different channels to work together synergistically. Setting the communication mix depends on factors like the product, buyer readiness, and stage in the product lifecycle. Measurement compares results to goals to assess communication effectiveness.
Mojor steps in developing effective communication
This document outlines the steps to develop effective communications: 1) Identify the target audience and objectives, which could be brand awareness, attitude, or purchase intention; 2) Design the communication message strategy, creative strategy, and message source; 3) Select communication channels such as personal, non-personal, mass channels; 4) Estimate the budget using methods like affordable, percentage-of-sales, competitive parity, or objective-and-task; 5) Decide the media mix and 6) Measure results and manage integrated marketing communications. It also defines different needs, strategies to translate messages to communications, and channel types.
Chap17 Public Relations, Publicity, And Corporate Advertising
This document discusses various public relations, publicity, and corporate advertising strategies and tactics. It defines public relations as managing relationships with the public through identification of policies and procedures. It also discusses marketing public relations functions like building excitement, creating news, and influencing opinion leaders. Finally, it provides examples of different public relations tools, measurements of effectiveness, and types of corporate advertising.
Marketing Communication Tips for Financial Institutions
The document provides tips for effective marketing communication strategies for financial institutions. It recommends maintaining a consistent brand identity across all channels to appear more professional. It also stresses the importance of timing strategies carefully to avoid overwhelming customers, and using targeted, one-to-one approaches in communications. Finally, it emphasizes training employees well to properly engage with customers responding to marketing materials.
Marketing.Howtostartyourbusiness
The document discusses marketing basics including why customers purchase products and the four P's of marketing - product, price, place, and promotion. It provides details on each of the four P's, such as determining product benefits, competitive pricing strategies, distribution channels, and elements of the promotional mix like advertising, sales promotions, and personal selling. The document also covers developing marketing plans, current marketing trends, and using social media platforms like Facebook and LinkedIn for business purposes.
Effective lead generation through emails
This document discusses lead generation through email marketing. It explains that identifying the right target audience, sending promotional emails, and following up can help businesses generate sales leads. Some key benefits of lead generation are brand building, promoting products/services, targeting customers, and generating qualified leads to increase sales. The document also outlines the standard steps in a lead generation process through email, including selecting the best contact lists, researching customer behavior, promoting emails in stages, following up promptly, and responding to customers.
Designing & managing integrated marketing communications
This document discusses designing and managing integrated marketing communications. It covers several key topics: the role of marketing communications in informing, persuading, and reminding consumers; different marketing communication channels like advertising, sales promotion, public relations; how to integrate channels to build brand equity; models for the communications process; developing effective communications by identifying audiences, objectives, and measuring results; and managing the integrated marketing communications process.
Chapter 17 designing and managing integrated marketing communications
The document discusses integrated marketing communications and the marketing communications mix. It begins by outlining the key topics to be covered, including the role of marketing communications, models of the marketing communication process, steps in developing effective communications, characteristics of the communication mix, and integrated marketing communication programs. It then provides more details on each element of the marketing communications mix, including advertising, sales promotion, public relations, direct marketing, word-of-mouth marketing, events and experiences, and personal selling. It emphasizes that marketers must consider the advantages and costs of each communication tool and match them to their specific product, market, and stage of the brand when developing an integrated marketing communications strategy.
What's hot (19)
Mh0056 public relations & marketing for healthcare organizations
Mh0056 public relations & marketing for healthcare organizations
16-3 (what are the major steps in developing effective communications)
16-3 (what are the major steps in developing effective communications)
Managing the communication functions of advertising
Managing the communication functions of advertising
What are the major steps in developing effective communication?
What are the major steps in developing effective communication?
What are the major steps in developing effective communication
What are the major steps in developing effective communication
What is the communications mix, how should it be set
What is the communications mix, how should it be set
What are the major steps in developing effective communications?
What are the major steps in developing effective communications?
What are the major steps in developing effective communications
What are the major steps in developing effective communications
Chapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing Communications
Chap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate Advertising
Marketing Communication Tips for Financial Institutions
Marketing Communication Tips for Financial Institutions
Designing & managing integrated marketing communications
Designing & managing integrated marketing communications
Chapter 17 designing and managing integrated marketing communications
Chapter 17 designing and managing integrated marketing communications
Viewers also liked
Diapositiva
El documento lista los concursantes y profesores de la edición 2008 del programa de televisión Operación Triunfo. Había 8 chicas concursantes (Esther, Sandra, Anabel, Tania.S, Tania.G, Noelia, Virginia y Patty) y 7 chicos concursantes (Pablo, Manu, Iván, Rubén, Reke, Ross y Paula), así como 8 profesores (Ángel, Myriam, Nestor, Amelia, Manu, María, Miguel y Jéssica) y 4 profesores adicionales (Leslie, Morgan, Joan y
Message09
1) The document outlines teachings on practicing the divine righteousness from 1 John. It discusses how fellowship with God through His divine life and anointing should result in expressing God's righteousness.
2) It explains that righteousness refers to both God's righteous character and Jesus Christ as the Righteous One. Practicing righteousness involves living out Christ's righteousness spontaneously from within as the expression of God.
3) The outline describes practicing righteousness as living habitually according to our righteous divine nature through obeying God within us, resulting in purification as Christ is pure.
Caffè Galante Project Elevator Pitch
Cafe Galante is a new cafe concept that aims to provide a unique experience for customers. It will feature an eclectic menu with items from different cuisines as well as live music performances several nights a week. The cafe hopes to cultivate a welcoming community space in the downtown area through its diverse offerings and artistic atmosphere.
Kublai e Caffè Galante per TLL-Sicily
Presentazione di Kublai e del Progetto Caffè Galante all'incontro regionale del 19 Febbraio 2010 promosso da TLL-Sicily
Caffè Galante per Kublai Camp 2010
Roma 30 Gennaio 2010, presentazione del progetto Caffè Galante al Kublai Camp 2010. Caffè Galante è progetto finalista per il Kublai Award 2010 insieme a Balla coi Cinghiali, Film Voices (prog. vincitore), Mafia Connection, Pazienti.org, Porto Qui.
Riqualificazione Centro Storico di Patti
Progetto di Riqualificazione del Centro Storico di Patti.
Queste slide mi sono state fornite per la pubblicazione da Pasquale Nastasi, all'epoca assessore al centro storico di Patti e promotore del progetto a firma dell'arch. Carlo Simonetti.
Viewers also liked (9)
Similar to 9 Marketing
Advertising
Advertising provides product information, incentives to take action, and reminders to reinforce brand messages. Effective ads gain attention through creativity and execution to meet advertiser and consumer objectives. The key players in advertising are the advertiser, agency, media channels, vendors, and target audience. An advertising plan identifies the target audience, message strategy, and media strategy to match the right audience with the right message through the right medium.
Advertisement mgmt
There are four main tools used for promotion: advertising, sales promotion, public relations, and direct marketing. Advertising involves paid communication to promote a product, service, or idea. It follows the AIDA model of attracting attention, building interest, creating desire, and prompting action. Sales promotion uses incentives to drive short-term sales increases. Public relations involves managing a company's interactions and relationships with customers, employees, and other stakeholders. Direct marketing communicates directly with consumers through channels like direct mail, catalogs, telemarketing and websites without intermediaries. Effective promotional campaigns involve defining objectives, analyzing target audiences, developing messages, creating media plans, executing the campaign, and evaluating results.
Integrated MarComm By MemberiID
The document defines integrated marketing communications (IMC) and its various tools, including advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling. It provides definitions and discusses advantages and disadvantages of each tool. The goal of IMC is to achieve marketing objectives through a coordinated use of these different communication methods that reinforce each other.
Managing integrated marketing communication
Managing integrated marketing communication
BY
M. A. Jalil Khan
B.A. ( Honors) M.A. (First Class)
University of Dhaka
MBA (Marketing & Int`l Business)
. Manager, Marketing & Business Development SQUARE Hospitals Ltd. Dhaka
Social marketing
The document provides an overview of social marketing and communications campaigns, including:
1) It defines social marketing as using marketing principles to influence behaviors for social good, similar to commercial marketing but with different goals and targets.
2) It outlines the key elements of developing an effective social communications campaign, including understanding the target audience, developing a clear message and call to action, and using an integrated marketing mix for outreach.
3) It emphasizes the importance of research, testing creative concepts, measuring campaign exposure and impact, and making adjustments based on data.
Integratedservicemarketingcommunication 131126034105-phpapp02
This document summarizes key aspects of integrated service marketing communications. It discusses the role and challenges of service communications, as well as planning considerations like target audiences and communication objectives. It also outlines various marketing communication channels like advertising, public relations, direct marketing, personal selling, trade shows, websites, and delivery channels. It emphasizes the importance of integrated marketing communications to deliver a strong and consistent brand identity across all touchpoints.
intro to ad
The document discusses the key elements of effective advertising, including strategy, creativity, and execution. It outlines the five players involved - advertisers, agencies, media, vendors, and target audiences. The evolution of advertising from print to modern integrated approaches is examined, as well as current issues like the promise and challenges of interactive advertising.
MARKETING-CH10
The document discusses various marketing communication tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It emphasizes the importance of integrating these different communication channels to deliver a clear and consistent message. It also covers topics like developing effective communication strategies, setting advertising objectives and budgets, and selecting appropriate advertising media and timing.
Lo1 workbook marketing & pr
This document provides information about marketing and public relations functions. It discusses topics such as market research, market analysis, marketing strategy, advertising, brand promotion, managing messages, positive publicity, spin, damage limitation, and lobbying.
For market research, it explains primary and secondary research methods like focus groups, interviews, and online questionnaires. It notes the importance of market research for understanding customer needs and maintaining competitiveness.
Market analysis involves analyzing strengths, weaknesses, opportunities, and threats from collected market research data. The goal is to determine a market's attractiveness now and in the future. Organizations evaluate evolving opportunities and threats relative to their own strengths and weaknesses.
Integrated service marketing communication
This document discusses integrated service marketing communications. It outlines the role of marketing communications in services and challenges in communicating intangible services. It discusses planning marketing communications using the 5Ws model and targeting audiences. The marketing communications mix includes advertising, public relations, direct marketing, sales promotion, personal selling, trade shows, websites, and service delivery channels. It also discusses the role of word-of-mouth, blogs, media coverage, and ethical issues. Finally, it discusses the role of corporate design and integrating marketing communications.
Advertisingppt 130708233914-phpapp01
This document discusses advertising and marketing concepts. It begins by outlining the objectives of studying advertising such as understanding its role in marketing communications and examining theories of consumer behavior. It then discusses definitions of key terms like brands, the marketing mix, and advertising. The document examines the components and costs of the marketing mix. It also explores the roles and relationships between advertisers, agencies, media, suppliers and audiences. Finally, it discusses different types of advertising and criteria for determining if an ad is effective.
Advertising ppt
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
An Introduction To Integrated Marketing Communications
The document defines integrated marketing communications (IMC) as a concept that recognizes the added value of a comprehensive marketing communications plan that combines various communication disciplines to maximize impact. There are two main ideas involved in IMC - ensuring consistency of messaging across different media with "one voice", and integrating communications to simultaneously achieve communication goals like changing attitudes as well as driving behavioral actions like purchases. IMC involves strategically coordinating different communication tools like advertising, direct marketing, digital marketing, sales promotion, publicity, and personal selling.
Week 8: Campaign Planning
The document provides information on promotional campaigns, advertising terms, traditional and new media options, search engine marketing, online advertising, social media strategies, email campaigns, and public relations tactics. It discusses reach, frequency, waste, paid search (Pay-Per-Click), organic search (Search Engine Optimization), banner ads, social media participation levels, email list renting, promotions, and PR goals of raising awareness, influencing influencers, and defending at-risk products. It prompts developing an awareness campaign for Canada's Food Guide targeting kids and teens with a big idea, 3 campaign components, appeal/execution type, and tagline/creative.
Imc
The document provides an overview of integrated marketing communications (IMC), defining it as a planning concept that evaluates various communication disciplines including advertising, direct marketing, interactive marketing, sales promotion, and public relations to provide clarity, consistency and maximum impact. It discusses the reasons for the growing importance of IMC and describes various IMC tools and how they are used, including different types of advertising, direct marketing, interactive marketing, sales promotion, publicity and public relations.
Designing a Marketing Plan for Small Businesses
Fanny Lawren, a marketing consultant, presented an outline for a marketing plan for small businesses. The presentation covered defining marketing and developing a marketing strategy, including analyzing the marketing mix of product, price, place, and promotion. It also discussed market segmentation, the target audience, positioning, branding, and methods for tracking marketing results. The overall presentation provided small businesses with guidance on creating and implementing an effective marketing plan.
Advertising ppts for training
This document discusses advertising and the advertising plan. It aims to gain an understanding of advertising's role in marketing communications and examine advertising theories and their relationship to consumer behavior. The advertising plan matches the right audience, message, and media to reach that audience. The document also discusses branding and the marketing mix, defining advertising goals, and the roles and functions of advertising including informing consumers, creating demand, and shaping consumer self-image. It examines major advertising media and types of advertising.
Communication strategies
This document discusses integrated marketing communications (IMC), including the need for IMC, the IMC process, developing marketing communications, setting promotional budgets, and ensuring socially responsible communications. The case study of UPS repositioning itself and implementing a new campaign using various communication channels is provided as an example of IMC.
Chap14 econ 161
BMW introduced the MINI Cooper into the US market with a small budget and staff, facing competition from SUV sales. They broke from traditional auto advertising by mounting MINIs on SUVs in 22 cities as part of an integrated "Let's Motor" campaign using unconventional media. The campaign was a success, growing brand awareness from 2% to 53% of US consumers and exceeding sales projections by over 80%.
Social media advertising slides Bristol Nov 17
This document provides an overview of using social media advertising to find new overseas customers. It discusses understanding target audiences and where they interact online, creating targeted ads on different social media platforms, and setting budgets and schedules for social media campaigns. The presentation includes exercises for attendees to develop persona profiles and example ad campaigns. Tips are provided for localization, trust factors, and measuring performance of international marketing efforts on social media.
Similar to 9 Marketing (20)
Integratedservicemarketingcommunication 131126034105-phpapp02
Integratedservicemarketingcommunication 131126034105-phpapp02
An Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing Communications
Recently uploaded
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
CALL 8867766396 SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA | DPBOSS GUESSING | TARA MATKA | KALYAN CHART | MATKA BOSS
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
buy old yahoo accounts buy yahoo accounts
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Recently uploaded (20)
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
9 Marketing
- 1. Marketing
- 3. Kotler’s Definition of Marketing The marketing concept holds that the main task of the company is to determine what a given set of customers’ needs, wants, and values are and to dedicate the organization to delivering the solution.
- 11. Actual and Perceived Product Quality
- 12. Marketing initially sells the product based on the image of the organization. Future sales depend on the quality of the program.
- 13. Product Mix
- 15. Price Price should not be considered as the sole purchasing determinant. Once participants feel they have found the right course, they are not concerned about the price if it is reasonable and falls within an acceptable threshold.
- 20. Each category has advantages and disadvantages: . How tightly can it focus in on the market? How economical is it? How effective is it?
- 24. When Dates and Times
- 27. How How the participant becomes involved.
- 28. Flyers Flyers are generally distributed to a general audience and use a variety of inexpensive distribution systems.
- 29. Flyers Posted on windows Left in offices & businesses Mailed to prospective students
- 30. Advertisements Posted on windows Left in offices & businesses Mailed to prospective students
- 31. Advertisements Advertisements are usually expensive, but if carefully targeted, they can be very cost effective.
- 32. Telemarketing
- 34. The Wall Street Journal stipulates that if there are no changes in one hour, the site is stagnant.
- 35. E-MAIL
- 36. Internet Ads
- 38. Marketing