Marketing of educational sector
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Marketing plays an important role in promoting educational institutions. Schools and universities use various advertising methods to promote their strengths like academics, facilities, rankings and placements. This includes traditional media like print, television, and outdoor advertising as well as newer digital methods. Some promote specific programs while others aim to create an overall brand image and recall through promotional materials, events, and partnerships. However, there is also a risk that some institutions may make false promises to attract students.
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Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
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Marketing of educational sector
- 1. Marketing of Educational Sector
- 2. Education as a service can be said to be fulfilling the need for learning, acquiring knowledge-providing an intangible benefit produced with the help of a set of tangible and intangible components where the buyer of the service does not get any ownership.
- 3. Marketing of Schools Sara Shikasha Abhiyan • Universalise elementary education • Compulsory education to children of ages 614 • Increasing retention and preventing dropouts
- 4. PROMOTION OF SSA • Advertising campaign School Chale Hum • Midday meal were introduced • Transportation facilities
- 5. PROMOTIONS OF SCHOOLS IN INDIA • Sherwood, Nainital Eminent Sherwoodians : Amitabh Bachchan,Kabir Bedi, Major Somnath Sharma • St. Xaviers, Mumbai Sports Heaven Professional coaching in Football,Cricket,Athletics, Badminton, Basketball • BalMohan Vidyamandir, Dadar Philosophy : Believes in true cultivation of personality
- 6. Advertising on Education Ozark Technical College It is a community college in US With an enrollment of 15000 students OTC launched a local television campaign to project their strength
- 8. University of San Francisco
- 9. Click here for more…
- 10. MARKETING B-SCHOOLS • International programs in Indian campuses • State of art infrastructure • Ranking • Industry interface and placements • Events • Websites, Blogs, Communities • SMS marketing • Direct mails • Education Expo
- 11. IIPM, Mumbai
- 12. BUSINESS & MARKETING B- SCHOOL QUIZ • Inaugural of Business and Marketing B-School quizzing by SRK in IIPM, New Delhi • Dare’09 organized by IIPM and 4P magazine jointly • Brand value & glamour of SRK used to make IIPM’s event in grand manner
- 13. MARKETING TRAP OF B- SCHOOLS • False promises • Placement figures ( 100% placement etc.) • Renowned faculty • Free laptops and foreign trips
- 14. GENERAL ADVERTISING METHODS • Outdoor media: Boards, hoardings, banners, stick bills etc • Print media: Newspapers, Magazines, Newspaper inserts, pamphlets, Brochures etc. • Television ads: Local cable ads • Events : Picnics, Annual functions, Farewell, Felicitation etc. • Sponsorships to events and festival mandals • Add on services : Counselling, ‘Gurukul’ system • Providing bags, caps, t-shirts, pens, books, notebooks with institute’s name printed on it
- 15. BRAND CREATION & RECALL STUDY MATERIALS BAGS