2. Campaign focus
The main focus of my campaign was to gain the attention of a world wide
audience in order to stop the amount of pollution in our seas. Throughout my
ideas I used a range of methods to ensure that the main focus of my
campaign was achieved. This being the use of direct text on the posters, the
use of some dull and dark colors. I feel that the style of graphics I used for my
work allows it to be viewed by all audiences (of all ages).
3. Are your finished pieces fit for their
intended purpose?
The first thing I created for my campaign was the
logos. The first design (shown on the right) originally
included an image of some waves, but after further
development I decided to use a more simple design
design for the wave feature (logo at the bottom).
The reason for this is so that the logo could be easily
recognized and recreated. I feel that this new and
simpler design works a lot better than the original
image. Due to the corrections made to give me the
simpler design, I was able to simplify this logo even
more to give me my final product.
4. Are your finished pieces fit for their
intended purpose?
My final logo design has worked very well, it provides a simple and recognizable design. I feel
that a simple logo works a lot better than a more complicated design. The logo is also
designed in a way that if needed could be reconstructed. For example, if there was limited
room the logo may be shortened (by removing some of the blue waves on the left side or
the ‘save our seas’ text could be removed, and the logo would be still be recognizable due to
the patter of the blue waves).
As my campaign was focused upon the oceans, I created a simple wave feature on the logo. I
changed the colors of the waves to blue to signify that it represents the sea. To ensure that
people were able to make out what the campaign was about just from looking at the logo, I
added the campaigns name ‘ Save our seas’. The text upon the logo could be shortened,
leaving the first letter of each word to make ‘SOS’, which signifies a distress signal.
5. Are your finished pieces fit for their
intended purpose?
I have created a range of posters to suit my campaign.
The style of the posters include a selection of
rotoscoping, shape merging and drawings. This was my
first poster I designed, at first (first draft of this poster)
the poster felt very limited to the amount within it. So to
counter this I further added more images to each side of
the poster. I feel that now I have added more into the
poster the overall look is a lot better. I do feel that the
poster could still be built up with images upon either
side, but from what I have done the poster still shows
the effect ocean pollution is having upon the oceans.
The aim behind the poster is to make the audience
think. The poster is designed to show what the seas
should look like versus what they look like after they
have been polluted. A poster such as this could be
viewed by audiences of all ages.
6. Are your finished pieces fit for their
intended purpose?
This is the second poster I created. For this poster I went
for a darker theme in order to show the damage ocean
pollution is having on not just the ocean but the air as
well. I did this by adding a darker shade of color to the
poster. This poster went through multiple changes but I
feel that the final outcome has worked very well in
presenting the direct message I wanted.
Again the aim of this poster was to try and get the
audiences attention. I used a direct line of text to make
the audience feel as though they are involved in ocean
pollution. This is a very direct poster.
7. Are your finished pieces fit for their
intended purpose?
For this poster I wanted to display a less direct yet
impactful message into the poster. For the poster I
redrew and altered the colors of a bottle and used this
as the main subject. I used a title that was less direct
but would still get the attention of an audience.
Throughout all my poster I added the logo of the
campaign, I did this so that people are able to make the
link of the poster to the campaign and if they wanted
to further look into the campaign they would have the
logo to look up.
8. Are your finished pieces fit for their
intended purpose?
This is some my merchandise, for the merchandise I
wanted to keep them at simple designs as I feel this
would have worked a lot better than making them busy.
For the phone cases I kept them minimalistic by using
the logo in different ways. I attempted to put one of my
posters onto a phone case but I felt it was too busy and
didn’t work as well as the simpler designs.
However I feel that the mugs have not worked as well as
the phone cases did. The mugs present the logo nicely
but I was limited to the amount I could with them. I
attempted to implement the poster designs onto them
but the it became so busy that the main message was
unclear. This is yet another reason as to why I feel the
simpler designs have worked much better.
9. Are your finished pieces fit for their
intended purpose?
I have created a variety of shirt designs of which I feel have
worked well. I feel that the poster designs work very well upon the
t shirts. On the t-shirts I used different shades of blue to represent
the sea. I tried to keep the amount of text on the t-shirts to a
minimum as the aim of the t-shirts was to inform people of the
campaign (achieved by just presenting the logo). I got inspiration
for the t-shirts from a pre existing company called ‘Surfers against
sewage’.
10. Are your finished pieces fit for their
intended purpose?
For the final element of the merchandise I created two hoodies. The one
displayed on the left uses two of my logo designs. The logo placed on the
front is the main logo whereas the one placed on the back is just a leftover
logo that didn’t make it to the final one. I still used it because I like the design
and thought it would work well as just a design. However for the hoodie on
the right I used a design from the posters. I feel this works well and doesn’t
appear too busy n the front of the hoodie. I put the logo onto the back of this
hoodie as I felt it was necessary to include the logo somewhere on the
hoodie.
11. Are your finished pieces fit for their
intended purpose?
I feel that to a certain extent my posters are similar to these posters on the right.
They follow the same style with the use of the waves. They also follow a similar
graphic tone with the use of the rotoscoped images. I feel that these posters could
also be viewed by the same audience as my posters would be viewed by. I feel as
thought these posters (along with mine) present a direct message that targets the
audiences attention.
