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Advanced Email+Social Integration
1) The document discusses advanced email and social media integration strategies. It outlines beginner, intermediate, and expert tactics for linking email marketing with social networks. 2) Some basic tactics include social reminders, welcome messages, and sharing content with your network. More advanced tactics incorporate social features like the like button, user recommendations, and influence scoring. 3) Integrating email and social media can expand audiences and leverage networks through tactics based on principles of social proof, reciprocity, and consistency. Measuring the results of multichannel marketing funnels is also addressed.
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- 78. Christopher Penn cspenn@gmail.com Twitter: @cspenn LinkedIn:cspenn.com/l Facebook: cspenn.com/f Web: christopherspenn.com