All "A Twitter" Over Social Networking Pt 2
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Presented at Moving Towards Solutions: Addressing Teen Pregnancy Prevention in Michigan 2009
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All "A Twitter" Over Social Networking Pt 2
- 1. All “A-Twitter” Over Social Networking (part 2) Gillian Mayman, MLIS Health Sciences Libraries, University of Michigan
- 4. Purpose
- 5. I want to use YouTube to increase awareness of different methods of contraception
- 6. I want to use a blog to share information on advocating for better sex education
- 7. I want to use MySpace to promote healthy sexuality
- 8. I want to use Twitter to share information about what my organization is doing
- 11. Support
- 12. Administration IT Managers Staff
- 13. Gaining buy-in from your administration • “Everyone else is doing it” • “But we’re already doing it” • “It’s not really anything new”
- 14. Calming down your IT staff Their (potential) issues • Control • Security of information • Redundant software • Technical support • Appropriateness
- 15. Management decisions • Give staff time to explore • Use social technologies for internal communications • Set clear expectations/policies • Practice what your preach • Who will be doing the work?
- 16. Staff development • Traditional • Task oriented • Web 2.0
- 17. Staff development • Traditional • Presentations • Classes • Task oriented • Web 2.0
- 18. Staff development • Traditional • Task oriented • 23 Things • Web 2.0
- 20. Staff development • Traditional • Task oriented • Web 2.0 • Videos • Screencasts • Discussion groups • Blogs • Online communities
- 21. Policies
- 27. Voice of the organization
- 28. Policy Issues • Privacy of individuals • Question of moderation • Volume of response • Personal expression • Voice of the organization
- 29. Marketing
- 30. Traditional Marketing 1. Press releases 2. Advertisements 3. Personal selling 4. Consumer promotion
- 31. Traditional Marketing Press releases – Newspapers • Online and print – Newsletters • Online and print – Email messages – Web site “news” sections
- 32. Traditional Marketing Advertisements – Search engines – Google AdWords – MySpace/Facebook – Traditional media
- 33. Traditional Marketing Personal selling – Email signatures – Social networking sites • Status updates • Groups – Personal blog/microblog – Presentations
- 34. Traditional Marketing Consumer promotion – Contests – Rewards
- 35. Traditional Marketing 1. Press releases 2. Advertisements 3. Personal selling 4. Consumer promotion
- 36. 2.0 Strategies • Make it easy to find • Make connections with others • Ask for feedback • Tell people about it • Link to it • Talk about it
- 37. 2.0 Strategies • Make it easy to find – Keywords, search engine optimization • Make connections with others • Ask for feedback • Tell people about it • Link to it • Talk about it
- 38. 2.0 Strategies • Make it easy to find • Make connections with others – Tags, links, participation • Ask for feedback • Tell people about it • Link to it • Talk about it
- 39. 2.0 Strategies • Make it easy to find • Make connections with others • Ask for feedback – Peers, experts, users • Tell people about it • Link to it • Talk about it
- 40. 2.0 Strategies • Make it easy to find • Make connections with others • Ask for feedback • Tell people about it – Email, advertisements, press releases • Link to it • Talk about it
- 41. 2.0 Strategies • Make it easy to find • Make connections with others • Ask for feedback • Tell people about it • Link to it – Web site, email signature, profile, other 2.0 sites • Talk about it
- 42. 2.0 Strategies • Make it easy to find • Make connections with others • Ask for feedback • Tell people about it • Link to it • Talk about it – Blog, Twitter, newsletter, web site, conference
- 43. Evaluation
- 45. Views Metrics Comments Usability Favorites Sociability Friends Effectiveness Links Topics Google Analytics
- 46. Metrics Heuristic evaluation Usability Usability testing Sociability Effectiveness
- 47. Metrics Usability Heuristic evaluation Sociability User survey Effectiveness Observation Content analysis Data logging
- 48. 9 Heuristics from Notess and Plaskoff 1. Support for ideation and the evaluation of brainstormed alternative 2. Structured information and interaction 3. Unifying purpose and focus 4. Dynamic information and structure 5. Individual and group identity construction and maintenance 6. Oversight—an appropriate level of control and moderation 7. A rich set of discussion tools, including support for dialog, negotiation, and collaborative problem-solving 8. Mechanisms for regular stimulation toward increased growth and learning 9. Effective connections to live, offline community activities eLearn Magazine Volume 2002, Issue 12 (December 2002), Page 5
- 49. 5 Heuristics for SNS 1. Interactive creativity 2. Selective hierarchy 3. Identity construction 4. Rewards and costs 5. Artistic forms http://www.firstmonday.org/issues/issue12_3/gallant/index.html
- 50. Metrics Usability Sociability Effectiveness Health outcomes Increased participation Better communication …