A presentation to marketers at Electronic Arts about "behavior shaping" (aka, "growth hacking", "lifecycle marketing", "engagement marketing") and how it can be used to boost mobile usage, revenue, and virality. This is a concept that blends traditional marketing media with triggered campaigns based on customer state to create an ever-present experience. A good primer for marketers shifting from traditional methods to triggered marketing, and understanding how to measure and amplify revenue and social sharing.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
Using Web Analytics and Goal Conversions to Show Your Contribution to the Bot...Greg Jarboe
"Using web analytics and goal conversions to show your contribution to the bottom line." Greg Jarboe presentation at Measurement Boot Camp May 12, 2020
Web analytics and goal conversions by Greg JarboeGreg Jarboe
Presentation by Greg Jarboe entitted, "Using web analytics and goal conversions to show your contribution to the bottom line," at the Measurement Base Camp on Feb. 2, 2021
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
Using Web Analytics and Goal Conversions to Show Your Contribution to the Bot...Greg Jarboe
"Using web analytics and goal conversions to show your contribution to the bottom line." Greg Jarboe presentation at Measurement Boot Camp May 12, 2020
Web analytics and goal conversions by Greg JarboeGreg Jarboe
Presentation by Greg Jarboe entitted, "Using web analytics and goal conversions to show your contribution to the bottom line," at the Measurement Base Camp on Feb. 2, 2021
Social Intelligence: Using Social Media for Business IntelligenceIDEA
Social media can be helpful in helping companies predict consumer/customer behavior based on conversations and activities. This presentation uncovers the key functions of Social Intelligence and how businesses can employ them to better predict and optimize business and marketing strategies.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
This is part 1 for the "All Things Taboola" series in which we'll cover everything you need to know about our discovery platform. Why this is the best thing for your agency and how to pitch it to your clients.
Join us and become an expert in a few steps. Speakers: Lena Chudasam, Sr. success manager at Taboola, Christophe Butlin CEO of Stringo media and Jonathan Riftin, Taboola Partners lead
Digital influence 501: What are the next trends and hot cases in social mediaMarkus von der Luehe
Author: Brian Giesen, Strategy Director at Ogilvy
Brian discusses why social media and word of mouth marketing are important to business, what the ingredients of digital influence and the measurement options are.
This speech was given at the Adknowledge social media conference in Sydney.
Hitting the Content Bullseye- How Targeting Drives ResultsTaboola
On December 15, 2015 Yoav Ilovich (head of Advertising Product, Taboola) and Joshua Johnson (VP, Influence &Co.) presented a webinar on how to connect your content to the best audience possible through a combination of paid promotion tactics and contributed articles to targeted media outlets.
Listen to learn how to develop and maintain an audience-centric strategy that will ensure reach and results.
Greg Jarboe's presentation of "The future of SEO in the UAE lies in the 'messy middle' of the purchase journey" to the New Media Academy on December 16, 2020.
Public Good App House: Volunteer Management Apps for Food Security OrganizationsTechSoup
Hosted by TechSoup on February 16, 2022.
https://events.techsoup.org/e/mved2q/
Discover four innovative volunteer management apps for organizations that provide meal, pantry, and food bank services in their communities.
Food security organizations need robust and effective volunteer management solutions to keep track of volunteer hours and program delivery. In this fast-paced demo event, four app developers will introduce you to their solutions designed specifically for nonprofits like yours.
APPLICATIONS FEATURED
Track it Forward — Volunteers track their own hours & you keep them accountable
Food Rescue Hero — Mobilize thousands of volunteers at the touch of a screen
OptimoRoute — Automate your route planning and delivery operations
SignUpGenius — Say goodbye to reply-all emails and paper sign up sheets
This Public Good App House event is in support of the launch of TechSoup’s Quad: The Space for Solutions.
Digital pr what every pr pro needs to know about seoGreg Jarboe
Presentation by Greg Jarboe, president and co-founder of SEO-PR, entitled, "Digital PR: What every PR Pro needs to know about SEO," which was delivered on December 11, 2020, at PR Asia 2020.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
This presentation, tailored for municipalities, covers the following items: determining your target audience; website basics in 2015; how to drive Web traffic; and keeping engaged with your audience.
Understanding Activation - Pirate Metrics and Growth Hackingwillegan
Activation is likely the most important metric for you startup. Unfortunately it's poorly understood, and poorly tracked. This presentation provides evidence on why it's so essential, how to monitor it, and how it affects long term retention of users.
Activation is the first time someone experiences the core value offered by your product or service. That initial sense of delight. The reason why they signed up.
5 surprisingly simple ways to show customers you careGoSquared
Most customers want to have meaningful relationships with businesses; however, only 17% feel that businesses are succeeding at doing that. These 5 straightforward, actionable steps can be easily implemented by any company to demonstrate commitment to their customers to build meaningful relationships that last.
Social Intelligence: Using Social Media for Business IntelligenceIDEA
Social media can be helpful in helping companies predict consumer/customer behavior based on conversations and activities. This presentation uncovers the key functions of Social Intelligence and how businesses can employ them to better predict and optimize business and marketing strategies.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
This is part 1 for the "All Things Taboola" series in which we'll cover everything you need to know about our discovery platform. Why this is the best thing for your agency and how to pitch it to your clients.
Join us and become an expert in a few steps. Speakers: Lena Chudasam, Sr. success manager at Taboola, Christophe Butlin CEO of Stringo media and Jonathan Riftin, Taboola Partners lead
Digital influence 501: What are the next trends and hot cases in social mediaMarkus von der Luehe
Author: Brian Giesen, Strategy Director at Ogilvy
Brian discusses why social media and word of mouth marketing are important to business, what the ingredients of digital influence and the measurement options are.
This speech was given at the Adknowledge social media conference in Sydney.
Hitting the Content Bullseye- How Targeting Drives ResultsTaboola
On December 15, 2015 Yoav Ilovich (head of Advertising Product, Taboola) and Joshua Johnson (VP, Influence &Co.) presented a webinar on how to connect your content to the best audience possible through a combination of paid promotion tactics and contributed articles to targeted media outlets.
Listen to learn how to develop and maintain an audience-centric strategy that will ensure reach and results.
Greg Jarboe's presentation of "The future of SEO in the UAE lies in the 'messy middle' of the purchase journey" to the New Media Academy on December 16, 2020.
Public Good App House: Volunteer Management Apps for Food Security OrganizationsTechSoup
Hosted by TechSoup on February 16, 2022.
https://events.techsoup.org/e/mved2q/
Discover four innovative volunteer management apps for organizations that provide meal, pantry, and food bank services in their communities.
Food security organizations need robust and effective volunteer management solutions to keep track of volunteer hours and program delivery. In this fast-paced demo event, four app developers will introduce you to their solutions designed specifically for nonprofits like yours.
APPLICATIONS FEATURED
Track it Forward — Volunteers track their own hours & you keep them accountable
Food Rescue Hero — Mobilize thousands of volunteers at the touch of a screen
OptimoRoute — Automate your route planning and delivery operations
SignUpGenius — Say goodbye to reply-all emails and paper sign up sheets
This Public Good App House event is in support of the launch of TechSoup’s Quad: The Space for Solutions.
Digital pr what every pr pro needs to know about seoGreg Jarboe
Presentation by Greg Jarboe, president and co-founder of SEO-PR, entitled, "Digital PR: What every PR Pro needs to know about SEO," which was delivered on December 11, 2020, at PR Asia 2020.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
This presentation, tailored for municipalities, covers the following items: determining your target audience; website basics in 2015; how to drive Web traffic; and keeping engaged with your audience.
Understanding Activation - Pirate Metrics and Growth Hackingwillegan
Activation is likely the most important metric for you startup. Unfortunately it's poorly understood, and poorly tracked. This presentation provides evidence on why it's so essential, how to monitor it, and how it affects long term retention of users.
Activation is the first time someone experiences the core value offered by your product or service. That initial sense of delight. The reason why they signed up.
5 surprisingly simple ways to show customers you careGoSquared
Most customers want to have meaningful relationships with businesses; however, only 17% feel that businesses are succeeding at doing that. These 5 straightforward, actionable steps can be easily implemented by any company to demonstrate commitment to their customers to build meaningful relationships that last.
Para construir una Startup no es necesario gastar dinero. Con el Lean Startup podrás construir tu Startup sin gastar dinero. Solo tienes que ser creativo y pensar como un científico.
Aprende más en www.bombacamp.com
Growth Hackers Only Have One Metric of Powerbayesianwitch
A growth hacker secret guide to solving why a/b tests go awry. One of the most simple way to solve growth problems is to make sure all tests, campaigns, whatever, are designed to optimize only one metric.
User experience is traditionally thought of in the context of a service or product experience. Today, the marketing department is knocking on UX’s door to come out and play.
In this session I talk about the forces that are creating tighter connections between UX, Product, and Marketing teams. Drawing from my own experience as well as those of other startups, I show how UX and Marketing teams can work together, explain the connective tissues between these functions, and demonstrate how user experience design methods can be applied in a marketing setting.
This half-day workshop included the following:
+ Startups learn to hack the system
+ The Growth Hacker
+ Growth Hacking Method
+ The Growth Engine
+ 3 Sweet Spots
+ The Growth Hacking Routine
Introduction to growth hacking and three techniques to attract more customersLaura Moreno Cabanillas
In this presentation I am going to show you:
I'm going to show you…
- What is Growth Hacking
- Who is a Growth Hacker
- What is a Growth Hacking Funnel
- 3 techniques you can implement to start growth hacking
If you want to
- Grow your mailing list.
- Get people interested in what you have to offer them.
- Convert your visitors in your customers and get referrals through them.
- Expand your exposure and gain more loyal customers.
This presentation is for you.
Consultations: https://clarity.fm/growthhackingcoach/
How i doubled distilled's social media following in 12 monthsDistilled
Distilled's own content and social queen, Cheri Percy talks through some of the tips and tricks she's learnt from fronting a band to managing the Distilled community. In this presentation, she shares her experiences of everything from successful email marketing campaigns to manning that corporate Twitter account; be that for you band or boss!
Start Up Growth Hacking: Intro to Building Your Own Growth Engine Chris Bechtel
As with most startups, there is little time and budget to waste, so this process of identifying marketing solutions that will drive scaleable and repeatable growth must be prioritized, tested, refined and re-tested using a systematic approach. Experienced growth hackers apply a methodical approach to continually performing this process.
Ensure Your Goals for Growth Are Clear
This systematic approach includes identifying and continually refining your goals for growth. What are you growing? Subscriptions? Downloads? Usage? The process must also continuously identify opportunities (for new acquisition channels and methods, conversion improvements, messaging modifications, product tweaks, and even new customer segments).
Use a Framework to Efficiently Execute and Produce Consistent Results
A GOOD (goal-oriented, opportunity-driven) Growth Engine, is a systematic customer-centric process and framework that combines marketing and sales strategy, execution, and technology to power consistent, repeatable and scaleable growth to keep your team focused and efficient as you navigate and accelerate growth.
This is the presentation from a webinar for presented on December 2013. [View the recorded version here: http://www.anymeeting.com/bluedeer
Everybody wants to contact real influencers using social media, yet, most people don't succeed just because they don't do a few simple things.
This presentation is about those simple things
For more: http://roy.roypovarchik.com
Compulsion Marketing: Making Your Campaign IrresistibleIntellifluence
Learn about compulsion marketing: the collection of activities that manipulate psychological drivers, resulting in a compulsion to purchase a specific product or service. Presented by Joe Sinkwitz, CEO of influencer marketing SaaS Intellifluence and Principal of digital marketing/ORM/SEO agency Digital Heretix.
Do you feel like it is near impossible to keep up with new trends and tactics? Here are some great tips for making the most of social media marketing in the near future.
This presentation provides recommended action steps and shortcuts for building a powerful, LGBT social presence on mainstream social networks. Note that these action steps and shortcuts are applicable to targeting not just the LGBT community - but also almost any niche, target social audience.
Social 2 Go-Go's social marketing strategy incorporates principles of both:
(1) Content strategy (services covered by most marketing & PR agencies)
-&-
(2) Audience development (services generally not covered by marketing & PR agencies)
Interested in learning more? Contact us anytime for your complimentary, initial consultation. Serious business inquiries only, please.
Michael J.D. Warner
Principal, Social 2 Go-Go
Email: michael@social2gogo.com
How can you determine ROI in online communities and social networks? Contrary to popular belief, it’s not impossible.
In this free webinar Gary Angel - President of Semphonic, the largest vendor neutral web analytics consultancy in the US, and Scott K Wilder, community and social media expert and formerly manager of Intuit’s Small Business community and social marketing program – will show you how.
This webinar will provide practical tools, methods and guidance that you can use to understand where and how your audience spends their time, and how to zero in on the key conversations and the key influencers who are impacting what people think of your organization.
We’ll pursue the holy social measurement grail – methods to track leads, sales and more from community and social campaigns. Finally, we will show you how to quantify your success on other sites.
How to Trigger Repeat Behaviors and Increase User Engagement Branch
According to Forbes, it is 6 or 7 times more costly to acquire a new user than retaining an existing one, which is why it's so important for brands to create experiences for their customers that encourage repeat behaviors. How can you improve stats like MAU's, session lengths, and opt-ins? In this webinar, Branch and Lehigh University professor Rebecca Wang will cover the ins and outs of user engagement on mobile. They'll present research behind consumer habits and share versatile tactics that can be harnessed into actionable improvements.
Care about learning 'Growth Hacking' You will find this deck presented by Bhaskar Thakur (Entrepreneur, Growth Hacker, Digital Evangelist) during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Social Media Marketing for Health and Fitness Businessesguestdfaf16
Social media programs are a powerful and cost effective way to market health and fitness businesses. This presentation overviews the explosion of social media and HealthFit Sherpa, a subscription-based service for health and fitness businesses.
Innovation accounting and key metrics for startupsBlaz Kos
The traditional accounting in start-ups is usually incredibly simple - revenues, margins, free cash flow and other traditional accounting metrics are zero or very close to zero.
It is also impossible to do financial forecasts for start-ups (P&L, balance sheet,...) since accurate forecasting requires a long and stable operating history. Therefore a start-up must focus on the key metrics that show real progress in the search mode before becoming a stable business and use innovation accounting instead of traditional accounting as a framework for measuring performance.
The presentation covers the basics of being a data-driven organization, the difference between vanity, actionable and other types of metrics, why you should focus on one metrics that matter in different stages of a start-up, what are the common pitfalls when analyzing the data and how to use AARRR as the best framework for analytics, especially for web start-ups.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Digital marketing analytics paths of value - 12-4-17Marshall Sponder
Digital Marketing Analytics Paths of Value is an adaption of many of the highlights of my book along with the Connecting the Dots methodology used in the book, and that sets it apart.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Securing your Kubernetes cluster_ a step-by-step guide to success !
Intro to Customer Engagement Marketing and "Behavior Shaping"
1. An Overview of Customer
Engagement Marketing:
Tactics and Methods for “Behavior Shaping”
to Increase Mobile Usage, Revenue, and Virality
Scott Dunlap for Electronic Arts
July 18th, 2013
2. Short Version
(30 slides – high level)
Medium Version
(80 slides – frameworks and benchmarks)
Long Version
(260 slides – tactics, how-to, and best practices)
3. Agenda
• Quick Intro
• Evolution of Digital Marketing – How Did We
Get Here?
• Overview of Engagement Marketing
• Case Studies
• Q & A
4. Quick Intro
• “Hypergrowth Navigator”
@ 10D Labs
• Exec at 5 start-ups from
concept to IPO/acquisition
• 55 products launched,
many #1 mobile apps
• Aka “that trail runner guy”
5. Evolution of Digital Marketing
Digital
Distribution
Context Ubiquity
• E-mail
• Web
• Massive and
Passive
• Search
• Social
• Triggered
• Responsive
• Multi-device
• Real-time, 1:1
• Marketing and
customer
experience merge
Personalization
• Dynamic
• CRM era
• Still massive
and passive
6. What Used to Be Silos…
E-mail
Push
Notifications
SMS
Marketing team defines schedule/content based
on product launch, PR, etc.
Developers define experience
Campaign-specific from marketing team
Social Driven by social team/agency
7. …is now unified around
the customer experience.
E-mail
Push
Notifications
SMS
• Triggered by customer state
• Optimized to encourage certain behavior
• Channel-optimized
Social
8. Just think of the last app/service
that surprised you with how much
time it managed to get…
…did it send you 10+ e-mails/week
and you loved it even MORE?
YES.
11. Messaging Volume Is Exploding
0
10
20
30
1972 1992 2002 2008 2010 2012
Volume of Messages Sent (Trillions)
First Email
iPhone
Hotmail
AOL
Facebook
Gmail
iPad
SMS
Pentium
Amazon Web Services
Yahoo!
Twitter
SMTP Defined
First PC
Em
ail (Non
Spam
)
Text/SMS
Tweets
Facebook
Push
VolumeofMessagesSent(Trillions)
12. Messaging Volume Is Exploding
0
10
20
30
1972 1992 2002 2008 2010 2012
Volume of Messages Sent (Trillions)
First Email
iPhone
Hotmail
AOL
Facebook
Gmail
iPad
SMS
Pentium
Amazon Web Services
Yahoo!
Twitter
SMTP Defined
First PC
Em
ail (Non
Spam
)
Text/SMS
Tweets
Facebook
Push
VolumeofMessagesSent(Trillions)
In the time that it took
you to read this sentence
2.8 million messages
were sent
* And 62% will be read on a mobile device
*
13. How do you get above the noise?
MAKE EACH MESSAGE RELEVANT.
(Customer Engagement Marketing mantra)
14. Customer Engagement Mktg
• How is it different?
– Triggered by behavior and customer state, and
encourages specific actions
– Feels natural, not intrusive
– I call it “behavior shaping”, but it’s rooted in
“growth hacking” and “lifecycle marketing”
– Ultimate goal – shape behavior towards habitual
use that encourages $$$ and virality
15. Note - Engagement Marketing =
Amplification of Value Only
If your product…
– Sucks
– Does not add more value than the avg 43 apps on a
phone (13 used regularly)
– Cannot communicate core value in first 10 seconds,
and onboard in <20 seconds
– Has a DAU/MAU less than 5%
…Engagement Marketing cannot help you.
(now back to our program!)
16. Example – The Genius of LinkedIn
Did you know:
• $22b market cap (doubling
every 9 months)
• 30% of traffic driven from
engagement-style e-mails
• They A/B test
features/content in e-mail
first
• They “shape” your behavior
to create ideal profiles to
sell to
recruiters/salespeople
(genius!)
17. Seamless Engagement @ LinkedIn
• LinkedIn e-mails I got
this week alone
– “Your clan”
– “Who wants you”
– “Reciprocity”
• Keeps me engaged and
coming back
• Is it marketing? Or the
product experience?
• Does it matter?
18. Vocabulary of Engagement Marketing
• Actions
– A well-defined and instrumented behavior
• Cohorts
– Automatically group customers by certain usage
patterns, or desired usage patterns
– “Active”, “casual”, “dormant”, “premium”, etc.
• Triggers
– Customer behavior or external events that cause a
message to be delivered to a target cohort
20. More Advanced Framework Better
Defines Cohorts
Aware
On-
boarded
PasserBy
Casual Active
Dorman
t
Premium
Active/
Sharing
Premium
/
Sharing
Example definition of “Active” – Completed Level 1, used in last 10 days.
21. Each day, customer actions (or lack of)
create movement between cohorts…
Active
Dorman
t
2,104 users hit their 10th day of non-use.
390 users who were dormant
used the app.
22. …triggering targeted campaigns
Active
Dorman
t
2,104 users hit their 10th day of non-use.
390 users who were dormant
used the app.
Send “what
your friends
are doing” e-
mail
Send “good
to have you
back” to
those 30+
days inactive
24. The Essential Tools
• Step 1 – Cohort Analysis
– Dynamic cohort definition, control groups
• Step 2 - Triggered Messaging
– E-mail vs Push vs Text
– Social (680m daily mobile users on FB alone)
• Or Both in an “Engine”
– New solutions combine the above into one,
similar to how FB, Twitter, etc built internally
25. Example Engagement Engine - Kahuna
Live
Triggered
Campaigns
Analysis
Projects How
to Maximize
Engagement
Suggested
Campaigns
26. “Where to Start” Example - Gyft
• Wanted to address
“single use” (Active->
Dormant)
• Set up reminder
campaign, e-mail and
push optimized
• 19% lift in monthly
Actives (800%+
annually…power of
compounding)
27. “Seeding Key Users” Example - Refresh
• Early adopters help
define cohort
characteristics for
highly active user
• Target users with
similar characteristics
on FB, Twitter
28. “Seeding Key Users” Example - Refresh
• Organic referrals
work best, triggers
after meetings
• Twitter gets
downloads…
• …but Facebook helps
define value
proposition
“Never talk about the weather again!”
[1,170 likes, 2.4% CTR]
“New App to make conversations…”
[370 likes, 0.3% CTR]
29. Where Could EA Go? - Scrabble
• Deeper relationship
with e-mails
• Cross-sell
• Encouraging sharing
• Etc.
Confidential
Content
31. Who’s Got This Nailed?
• Acquisition – Mint, OKCupid, Scrabble
• Onboarding – Dropbox, Quora
• Migration to Active – LinkedIn, Facebook,
Groupon
• Best Weekly Digests – Quora, Twitter
• Best Impulse Buying – Fancy, One Kings Lane,
Fab, Etsy, Pinterest (?)
• Best Referrals – Quora, LivingSocial, AppSumo
• What worked on you…check your phone!
32. Required Reading…
• The 280 slide version has lots of best practices…
• NirAndFar.com – Understanding the roots of
habitual behavior and design.
• Dave McClure’s Growth Hacking Intro on
SlideShare – still one of the best.
• DJ Patil’s Data Product eBooks.
• Growth hackers – growhack.com, Andrew Chen
• Quora Growth Hacking groups
• White Papers – Kahuna, Marketo, SilverPop, etc.
33. Thank You! See You On The Trails…
Scott@10dlabs.com
@scott_dunlap
Linkedin.com/in/scottdunlap
www.atrailrunnersblog.com