SlideShare a Scribd company logo
Measuring Audience Engagement & Influenceintelligence from the social webCarol Leaman, CEO@carolleamancarol@postrank.com
Links as votesIdea: “Great Pages” are the ones with many links“PageRank” circa 1997
Links as votesUser VotesMicrobloggingCommentsBookmarking …Social Web: Users vote, comment, bookmark, …“PostRank” circa 2007
3B+ Archived Metrics                          2B+ Archived Posts 350M+ user panel                                 indexed & available in real-time…
Consumers: Find & Read What Mattershttp://gr.postrank.com
Rank Content, Feeds, Site EngagementAdAge 150, Atlantic 50, etc…
80% of the engagement with a publisher’s content happens away from their site!
50%+ of that engagement happensduring the first hour
Real-timeOff-site + On-siteFriendfeed for your contentPostRank Analyticshttp://analytics.postrank.com
Topic InfluencersOptimization Advice
Ranking of ContentRanking of FeedsRanking of InfluencersRanking ….is much improved when you understand the Social Graph…
Given a site, or a social profile (ex: twitter) How do we measure the engagement & influence?Who is behind this site?Future Research & Direction: Unified Profile: Blog(s), Twitter, Facebook, …
 Verified, Claimed, Measurable & Real-time
 Going beyond subjective “Ego Network” metricsUnified Profile of an Influencerwe all have twitter, facebook, blogs…
People Matter:	.  Social graph, hard to map historically	.  Ego networks, best predict behavior of individual
People Matter:	.  Social graph, hard to map historically	.  Ego networks, best predict behavior of individual
Different Ways to Look at InfluenceRuby Authorities:  Sites that have linked to each other in the community
Different Ways to Look at InfluenceOut Links:  Sites that have linked the most to others
Different Ways to Look at InfluenceRuby Influencers:  People that have linked to each other

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