Are you a nonprofit, NGO, social enterprise or foundation? Learn the hottest ways to reach, cultivate, convert and capture data back into your CRM using cutting-edge apps and techniques.
This document discusses fake news and how companies use personal data collected on social media to target specific groups with manipulated or false information. It provides examples of how Cambridge Analytica used Facebook data without consent to design fake news and videos to influence voters during the 2016 US election in favor of Donald Trump. The document also summarizes the Facebook-Cambridge Analytica data scandal where millions of Facebook users' personal data was obtained and used for political advertising without permission, resulting in fines and penalties for Facebook.
This document provides tips for using social media to attract customers. It begins by outlining the core demographics of major social media platforms like Facebook, LinkedIn, Twitter, Pinterest and Instagram. It then moves to the next steps of tracking audiences across these channels using analytics from each platform. The final section discusses promotional tactics on social media like polls, contests and paid ads to interact with followers.
Social CRM involves engaging customers in collaborative conversations to provide mutual value. It requires defining a social media strategy and guidelines, listening to customers, choosing appropriate tools, and engaging audiences on platforms like Facebook and Twitter. Companies that implement social CRM well generate sales from social media interactions and gain customer feedback. To succeed requires monitoring social media continuously and being prepared to quickly address any issues that arise from social interactions.
Using Statistics, Data & White Papers To Generate Media: Media Relations Sum...Sandra Fathi
This document provides tips for generating media coverage using research, surveys, and white papers with small budgets. It recommends leveraging existing data sources, conducting low-cost online surveys, asking employees and customers for information, and visualizing data to attract media attention. Tips include using a single data point as the basis for a story, aggregating third-party research, and presenting information visually for greater impact.
Lava Row Camp: What's next: Emerging trends in social and new mediaNathan Wright
This presentation was given at Lava Row Camp on November 4, 2009. We discussed emerging social and new media trends such as location-based social networks (Gowalla & Foursquare), Google's social networking initiatives, Google Sidewiki, Google Social Search, the future of Twitter and Facebook, and augmented reality.
Women Breaking Barriers in Male-Dominated IndustriesDee Thompson
Dee Thompson of Urbane Home, Chicago highlights several women working to break the barriers in male-dominated industries, including Victoria Alonso, Clara Shih, Becky Hammon, and Elizabeth Feinler
This document discusses trends in social media marketing and best practices for using social media. It notes that peer-to-peer social platforms like Snapchat and WhatsApp are rising in popularity, especially among adolescents, and that content on social media is becoming more visual with photos and videos. The document provides some case studies of successful social media campaigns and recommends that companies go where their target audiences are on social media, start by listening to conversations, and create content for their audiences rather than just promoting themselves.
This document discusses fake news and how companies use personal data collected on social media to target specific groups with manipulated or false information. It provides examples of how Cambridge Analytica used Facebook data without consent to design fake news and videos to influence voters during the 2016 US election in favor of Donald Trump. The document also summarizes the Facebook-Cambridge Analytica data scandal where millions of Facebook users' personal data was obtained and used for political advertising without permission, resulting in fines and penalties for Facebook.
This document provides tips for using social media to attract customers. It begins by outlining the core demographics of major social media platforms like Facebook, LinkedIn, Twitter, Pinterest and Instagram. It then moves to the next steps of tracking audiences across these channels using analytics from each platform. The final section discusses promotional tactics on social media like polls, contests and paid ads to interact with followers.
Social CRM involves engaging customers in collaborative conversations to provide mutual value. It requires defining a social media strategy and guidelines, listening to customers, choosing appropriate tools, and engaging audiences on platforms like Facebook and Twitter. Companies that implement social CRM well generate sales from social media interactions and gain customer feedback. To succeed requires monitoring social media continuously and being prepared to quickly address any issues that arise from social interactions.
Using Statistics, Data & White Papers To Generate Media: Media Relations Sum...Sandra Fathi
This document provides tips for generating media coverage using research, surveys, and white papers with small budgets. It recommends leveraging existing data sources, conducting low-cost online surveys, asking employees and customers for information, and visualizing data to attract media attention. Tips include using a single data point as the basis for a story, aggregating third-party research, and presenting information visually for greater impact.
Lava Row Camp: What's next: Emerging trends in social and new mediaNathan Wright
This presentation was given at Lava Row Camp on November 4, 2009. We discussed emerging social and new media trends such as location-based social networks (Gowalla & Foursquare), Google's social networking initiatives, Google Sidewiki, Google Social Search, the future of Twitter and Facebook, and augmented reality.
Women Breaking Barriers in Male-Dominated IndustriesDee Thompson
Dee Thompson of Urbane Home, Chicago highlights several women working to break the barriers in male-dominated industries, including Victoria Alonso, Clara Shih, Becky Hammon, and Elizabeth Feinler
This document discusses trends in social media marketing and best practices for using social media. It notes that peer-to-peer social platforms like Snapchat and WhatsApp are rising in popularity, especially among adolescents, and that content on social media is becoming more visual with photos and videos. The document provides some case studies of successful social media campaigns and recommends that companies go where their target audiences are on social media, start by listening to conversations, and create content for their audiences rather than just promoting themselves.
The document discusses how social media is impacting the architecture, engineering, and construction industry. It notes that social media has shifted how sales work, as prospects now find and engage with companies on Facebook, LinkedIn, and Twitter before contacting them. It emphasizes that companies need a social media plan to engage audiences where they "hang out" online and measure the results of conversations to see which topics resonate most. The document provides tips on using different social media platforms like LinkedIn, YouTube, and Facebook as part of an overall social media strategy.
Killing It! How to Crush the Competition with Inbound MarketingHubSpot
Brian Halligan's presentation provides strategies for companies to crush their competitors with inbound marketing. It recommends (1) using inbound tactics like content marketing, SEO, and social media rather than outbound tactics like ads and cold calls, (2) creating helpful content to attract new customers and promote from unaware to aware to interested, and (3) personalizing experiences to increase usage and conversions and keep customers engaged. The presentation also stresses measuring results, empowering all employees, and fully committing to inbound rather than dipping a toe in the water.
Frances Flynn Thorsen shares government owned homes marketing secrets with real estate agents. Creative use of traditional marketing methods and new social media avenues open possibilities for carving a niche in an important market.
Denver News and Opinion on all Colorado News in The Huffington Postgreencontract5911
This document contains summaries of several articles from The Huffington Post about topics related to Colorado:
1) While most climate scientists agree that global warming is caused by human activity, only around half of Americans believe this to be true according to surveys.
2) A communications director noticed an increase in home gardening and small farms in her neighborhood in Santa Cruz, California, which she sees as a sign of success.
3) A business expert argues that while basic tools like spreadsheets were enough for small businesses starting out, more advanced business intelligence tools are now needed to analyze large amounts of data from multiple sources.
4) A journalist criticizes a former Senate candidate's proposal to make birth control available
#TCUK13 - Stefan Gentz - Leading the ChangeStefan Gentz
The Tech Comm business is fundamentally changing before our eyes. We keep adapting, and yet – five years from now, ten years, and beyond, the sector will continue to face new technological, demographic, and economic challenges. In this keynote, Stefan Gentz will outline a brief history of change and unveil the real triggers that drive the world’s top 500 managers to initiate (and approve!) change projects. After a quick check-up of today’s major social and economic forces driving the need for change Stefan will search the North Pole with the audience (yes, Change Management can be fun!) to start a journey through the top errors in change management. Finally, we will conquer the eight stages of successful change management, drop off ballast to climb and will eventually learn why Change Management is not Crisis Management.
Bigit Keynote - Big Data & Critical ThinkingLutz Finger
BIGIT Technology Malaysia 2016, the Anchor Event of the Big Data Week Asia featuring concurrent conferences themed Data Security World Show and the 4th Big Data World Show will be held on 19th-20th September 2016 at KLCC Convention Centre, Malaysia.
As the leading Big Data World Show in Asia, BIGIT Technology Malaysia 2016 is co-organized with Malaysia Digital Economy Corporation (MDEC) - Malaysia's government agency leading the national Big Data Analytics initiative.
Using the Office of Inspections Review of the Use of Social Media by the Department of State as a guide, this presentation lays out the business case for making the agency's websites social by design.
You Have Data, Now What? (Social Media Strategies Summit, SF - 2016) Christopher Barrows
This document summarizes key points from the #SMSSummit conference on using data in social media. It discusses how various companies and organizations, including Nationwide, New York University, the Why I Social podcast, the eduWeb Digital Summit, Rackspace, and CLYW yoyos use social media data to inform strategies, measure performance, and improve engagement. The document emphasizes that while data provides insights, authentic storytelling and creativity are also needed to build advocates.
Margaret Walker was an influential African American writer and professor born in 1915. She published her first book of poetry, For My People, in 1942 which won the Yale Series of Younger Poets Award. Walker spent her career as a professor at Jackson State University, advocating for Black culture, civil rights, and mentoring younger writers. Her novel Jubilee published in 1966 helped establish the genre of African American historical fiction and explored themes of community and history's influence.
Defining marketing for the 21st centurySaurabh Kumar
This document discusses key concepts in marketing including:
1. Marketing involves choosing a target market, getting customers, keeping them, and growing them through superior customer value.
2. A market can be a pool of existing and prospective buyers, a physical marketplace, a digital domain, or a pool of complementary products and services.
3. The relationship between industry and market is that industry provides goods and services and receives money, while the market provides feedback through surveys.
SQLiteProvider is a library that manages structured data and allows external access to data by abstracting away the underlying data storage and handling boilerplate code. It provides an easier way to manage connections to a data source, access data, and provide data to other apps. However, using the default content provider API can result in code that is not thread-safe, rigid queries, and logic distributed across an app. SQLiteProvider addresses these issues by implementing common boilerplate code and making versioning and queries more flexible. It serves as an alternative to libraries like SQLite, stORM, and GreenDAO for managing database connections and queries in Android apps.
The document summarizes the student's use of their campus website and college catalog to complete an activity. They locate various information on the website such as campus events, student organizations, and financial assistance. From the college catalog, the student finds course descriptions, defines academic terms, and identifies resources available at different campus offices like the bookstore, library, career services, and more.
CharityComms Guide to Social Media for Charities: Part OneCharityComms
This document provides an introduction to using social media for charities. It discusses the basics of various social networking sites like Facebook, Twitter, YouTube, and LinkedIn. It explains how each site can be used to engage supporters and spread awareness of a charity's work. The document also covers deciding who will manage an organization's social media presence, allocating time for social media activities, and establishing policies and metrics for measuring success. The overall aim is to help charities understand how to build relationships and campaign cost-effectively using social media.
My mother, Helen C Johnson, is a talented designer with a specialty of cutting pretty papers and forming those pieces into amazing costumes for paper dolls. This is a sampling of her work. She has made another batch to sell at the 2010 paper doll convention...the last batch. She is 85 as of May 2010, and says she is done making these costumes now. So this is a way to preserve and share them.
This document provides an introduction to marketing presented by Dr. Brian Monger. It discusses:
1. MAANZ International, the organization providing the presentation, which has operated for over 25 years offering marketing courses, memberships, and publications.
2. An overview of marketing, defining it as the exchange of value between parties to satisfy human wants. Marketing plays a significant role in society and effective management is essential for organizational success.
3. The key components of any organization's business including a market, a value proposition/product, operations, and management to produce and offer a product for exchange.
Content and Commerce is an extremely important and confusing topic. We need both great brand experiences and great buying experiences, yet there are lot of questions about where and how we manage what content. More importantly there is a fundamental flaw in how Content and Commerce is viewed. This SlideDoc addresses that flaw.
In this presentation, we are going to concentrate on our award-winning 3rd party, OEM, and inventory listing site solution…named Lead2Show. Lead2Show takes leads that you purchase or receive from these providers and finds the highest intent to buy customers and uses the industries best data providers to drive these hand raising customers right into your showroom.
N-TEN #14NTC 7 Sexy Secrets of Successful Nonprofit CampaignsCheryl Contee
Are you a nonprofit, NGO, social enterprise or foundation? You know the campaigns that inspire you with their breakthrough success. Learn their secrets! Here's the hottest ways to reach, cultivate, convert and capture data back into your CRM using cutting-edge apps and techniques.
Digital dealer aaol presentation aaispRalph Paglia
This document summarizes key points from a seminar on maximizing social media and networking to benefit car dealerships. It discusses analyzing existing social platforms to understand customer behaviors and preferences in order to build relationships and drive word-of-mouth referrals. Specific platforms like Facebook, Twitter, and blogs are examined along with tools to track engagement and return on investment from social media strategies. Case studies demonstrate how fan pages and social media presence can increase sales, customer loyalty, and brand attachment. Guidelines are provided for effective social media marketing for car dealerships.
The document discusses 5 major social media trends in 2013 and their implications for HR and recruiting: [1] increased mobile usage of social media, [2] growth of international and localized social networks, [3] social media boosting workplace productivity, [4] improved tools for analyzing big social data, and [5] more integration of personal and professional online profiles. It then focuses on changes and privacy issues related to Facebook in 2013, including its Graph Search tool which allows users to get job recommendations from their social connections.
Speaker: Cheryl Bledsoe, Division Managers, Emergency Management
This presentation covers the 4 types of social media engagement that everyone either consciously or
unconsciously chooses. These include: 1) No engagement; 2) Monitoring Only; 3) One-Way
Communication; and, 4) Two-Way Communications. The presentation will cover tips, tricks and things
to know about each of the various types of engagement strategies. These include: 1) Ways to monitor
social media without having a social media account. 2) Things to consider with one-way communications set-up (which is the most common choice). 3) Examples and case-studies of two-way
communications which include games, polls, feedback loops, and community connectivity.
Utilising Data In Your Digital & PR Strategy - 3XE DigitalBranded3
Data journalism has been on the rise for years; nowadays a large proportion of news stories will include some form of data in the headline or body meaning as a PR having data in your campaign can significantly help its pick-up chances.
The problem with this is that some brands still insist that they have no data they can share or that it’s too expensive to acquire, this will run through the various ways we can overcome this to leverage data in campaigns.
This presentation covers not just how to use data as part of the story but also how to use data to inform the overall strategy, examples of data types are:
* Publicly available – e.g. from a FOI request, ONS
* Company data – e.g. sales trends
* Purchased – e.g. from a survey or third party
* Freely collected – e.g. generated from a quiz
The document discusses how social media is impacting the architecture, engineering, and construction industry. It notes that social media has shifted how sales work, as prospects now find and engage with companies on Facebook, LinkedIn, and Twitter before contacting them. It emphasizes that companies need a social media plan to engage audiences where they "hang out" online and measure the results of conversations to see which topics resonate most. The document provides tips on using different social media platforms like LinkedIn, YouTube, and Facebook as part of an overall social media strategy.
Killing It! How to Crush the Competition with Inbound MarketingHubSpot
Brian Halligan's presentation provides strategies for companies to crush their competitors with inbound marketing. It recommends (1) using inbound tactics like content marketing, SEO, and social media rather than outbound tactics like ads and cold calls, (2) creating helpful content to attract new customers and promote from unaware to aware to interested, and (3) personalizing experiences to increase usage and conversions and keep customers engaged. The presentation also stresses measuring results, empowering all employees, and fully committing to inbound rather than dipping a toe in the water.
Frances Flynn Thorsen shares government owned homes marketing secrets with real estate agents. Creative use of traditional marketing methods and new social media avenues open possibilities for carving a niche in an important market.
Denver News and Opinion on all Colorado News in The Huffington Postgreencontract5911
This document contains summaries of several articles from The Huffington Post about topics related to Colorado:
1) While most climate scientists agree that global warming is caused by human activity, only around half of Americans believe this to be true according to surveys.
2) A communications director noticed an increase in home gardening and small farms in her neighborhood in Santa Cruz, California, which she sees as a sign of success.
3) A business expert argues that while basic tools like spreadsheets were enough for small businesses starting out, more advanced business intelligence tools are now needed to analyze large amounts of data from multiple sources.
4) A journalist criticizes a former Senate candidate's proposal to make birth control available
#TCUK13 - Stefan Gentz - Leading the ChangeStefan Gentz
The Tech Comm business is fundamentally changing before our eyes. We keep adapting, and yet – five years from now, ten years, and beyond, the sector will continue to face new technological, demographic, and economic challenges. In this keynote, Stefan Gentz will outline a brief history of change and unveil the real triggers that drive the world’s top 500 managers to initiate (and approve!) change projects. After a quick check-up of today’s major social and economic forces driving the need for change Stefan will search the North Pole with the audience (yes, Change Management can be fun!) to start a journey through the top errors in change management. Finally, we will conquer the eight stages of successful change management, drop off ballast to climb and will eventually learn why Change Management is not Crisis Management.
Bigit Keynote - Big Data & Critical ThinkingLutz Finger
BIGIT Technology Malaysia 2016, the Anchor Event of the Big Data Week Asia featuring concurrent conferences themed Data Security World Show and the 4th Big Data World Show will be held on 19th-20th September 2016 at KLCC Convention Centre, Malaysia.
As the leading Big Data World Show in Asia, BIGIT Technology Malaysia 2016 is co-organized with Malaysia Digital Economy Corporation (MDEC) - Malaysia's government agency leading the national Big Data Analytics initiative.
Using the Office of Inspections Review of the Use of Social Media by the Department of State as a guide, this presentation lays out the business case for making the agency's websites social by design.
You Have Data, Now What? (Social Media Strategies Summit, SF - 2016) Christopher Barrows
This document summarizes key points from the #SMSSummit conference on using data in social media. It discusses how various companies and organizations, including Nationwide, New York University, the Why I Social podcast, the eduWeb Digital Summit, Rackspace, and CLYW yoyos use social media data to inform strategies, measure performance, and improve engagement. The document emphasizes that while data provides insights, authentic storytelling and creativity are also needed to build advocates.
Margaret Walker was an influential African American writer and professor born in 1915. She published her first book of poetry, For My People, in 1942 which won the Yale Series of Younger Poets Award. Walker spent her career as a professor at Jackson State University, advocating for Black culture, civil rights, and mentoring younger writers. Her novel Jubilee published in 1966 helped establish the genre of African American historical fiction and explored themes of community and history's influence.
Defining marketing for the 21st centurySaurabh Kumar
This document discusses key concepts in marketing including:
1. Marketing involves choosing a target market, getting customers, keeping them, and growing them through superior customer value.
2. A market can be a pool of existing and prospective buyers, a physical marketplace, a digital domain, or a pool of complementary products and services.
3. The relationship between industry and market is that industry provides goods and services and receives money, while the market provides feedback through surveys.
SQLiteProvider is a library that manages structured data and allows external access to data by abstracting away the underlying data storage and handling boilerplate code. It provides an easier way to manage connections to a data source, access data, and provide data to other apps. However, using the default content provider API can result in code that is not thread-safe, rigid queries, and logic distributed across an app. SQLiteProvider addresses these issues by implementing common boilerplate code and making versioning and queries more flexible. It serves as an alternative to libraries like SQLite, stORM, and GreenDAO for managing database connections and queries in Android apps.
The document summarizes the student's use of their campus website and college catalog to complete an activity. They locate various information on the website such as campus events, student organizations, and financial assistance. From the college catalog, the student finds course descriptions, defines academic terms, and identifies resources available at different campus offices like the bookstore, library, career services, and more.
CharityComms Guide to Social Media for Charities: Part OneCharityComms
This document provides an introduction to using social media for charities. It discusses the basics of various social networking sites like Facebook, Twitter, YouTube, and LinkedIn. It explains how each site can be used to engage supporters and spread awareness of a charity's work. The document also covers deciding who will manage an organization's social media presence, allocating time for social media activities, and establishing policies and metrics for measuring success. The overall aim is to help charities understand how to build relationships and campaign cost-effectively using social media.
My mother, Helen C Johnson, is a talented designer with a specialty of cutting pretty papers and forming those pieces into amazing costumes for paper dolls. This is a sampling of her work. She has made another batch to sell at the 2010 paper doll convention...the last batch. She is 85 as of May 2010, and says she is done making these costumes now. So this is a way to preserve and share them.
This document provides an introduction to marketing presented by Dr. Brian Monger. It discusses:
1. MAANZ International, the organization providing the presentation, which has operated for over 25 years offering marketing courses, memberships, and publications.
2. An overview of marketing, defining it as the exchange of value between parties to satisfy human wants. Marketing plays a significant role in society and effective management is essential for organizational success.
3. The key components of any organization's business including a market, a value proposition/product, operations, and management to produce and offer a product for exchange.
Content and Commerce is an extremely important and confusing topic. We need both great brand experiences and great buying experiences, yet there are lot of questions about where and how we manage what content. More importantly there is a fundamental flaw in how Content and Commerce is viewed. This SlideDoc addresses that flaw.
In this presentation, we are going to concentrate on our award-winning 3rd party, OEM, and inventory listing site solution…named Lead2Show. Lead2Show takes leads that you purchase or receive from these providers and finds the highest intent to buy customers and uses the industries best data providers to drive these hand raising customers right into your showroom.
N-TEN #14NTC 7 Sexy Secrets of Successful Nonprofit CampaignsCheryl Contee
Are you a nonprofit, NGO, social enterprise or foundation? You know the campaigns that inspire you with their breakthrough success. Learn their secrets! Here's the hottest ways to reach, cultivate, convert and capture data back into your CRM using cutting-edge apps and techniques.
Digital dealer aaol presentation aaispRalph Paglia
This document summarizes key points from a seminar on maximizing social media and networking to benefit car dealerships. It discusses analyzing existing social platforms to understand customer behaviors and preferences in order to build relationships and drive word-of-mouth referrals. Specific platforms like Facebook, Twitter, and blogs are examined along with tools to track engagement and return on investment from social media strategies. Case studies demonstrate how fan pages and social media presence can increase sales, customer loyalty, and brand attachment. Guidelines are provided for effective social media marketing for car dealerships.
The document discusses 5 major social media trends in 2013 and their implications for HR and recruiting: [1] increased mobile usage of social media, [2] growth of international and localized social networks, [3] social media boosting workplace productivity, [4] improved tools for analyzing big social data, and [5] more integration of personal and professional online profiles. It then focuses on changes and privacy issues related to Facebook in 2013, including its Graph Search tool which allows users to get job recommendations from their social connections.
Speaker: Cheryl Bledsoe, Division Managers, Emergency Management
This presentation covers the 4 types of social media engagement that everyone either consciously or
unconsciously chooses. These include: 1) No engagement; 2) Monitoring Only; 3) One-Way
Communication; and, 4) Two-Way Communications. The presentation will cover tips, tricks and things
to know about each of the various types of engagement strategies. These include: 1) Ways to monitor
social media without having a social media account. 2) Things to consider with one-way communications set-up (which is the most common choice). 3) Examples and case-studies of two-way
communications which include games, polls, feedback loops, and community connectivity.
Utilising Data In Your Digital & PR Strategy - 3XE DigitalBranded3
Data journalism has been on the rise for years; nowadays a large proportion of news stories will include some form of data in the headline or body meaning as a PR having data in your campaign can significantly help its pick-up chances.
The problem with this is that some brands still insist that they have no data they can share or that it’s too expensive to acquire, this will run through the various ways we can overcome this to leverage data in campaigns.
This presentation covers not just how to use data as part of the story but also how to use data to inform the overall strategy, examples of data types are:
* Publicly available – e.g. from a FOI request, ONS
* Company data – e.g. sales trends
* Purchased – e.g. from a survey or third party
* Freely collected – e.g. generated from a quiz
WORKSHOP: Utilising Data In Your Digital & PR Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Laura Crimmons, Communications Director at BRANDED3
Data journalism has been on the rise for years; nowadays a large proportion of news stories will include some form of data in the headline or body meaning as a PR having data in your campaign can significantly help its pick-up chances.
The problem with this is that some brands still insist that they have no data they can share or that it’s too expensive to acquire, this will run through the various ways we can overcome this to leverage data in campaigns.
This Workshop will cover not just how to use data as part of the story but also how to use data to inform the overall strategy, examples of data types are:
* Publicly available – e.g. from a FOI request, ONS
* Company data – e.g. sales trends
* Purchased – e.g. from a survey or third party
* Freely collected – e.g. generated from a quiz
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Democratic electoral systems around the world are facing ever greater threats of interference enabled by digital technologies that can be used to mislead voters in powerful ways. UCalgary experts examine how collection of voter data, micro-targeting, artificial intelligence and deepfake technologies are being used to influence election outcomes, as well as possible regulatory solutions for safeguarding Canada’s electoral system in the future. Watch the full webinar recording at https://explore.ucalgary.ca/elections-digital-age
For the nonprofit industry, understanding and nurturing a strong community of supporters is a vital component in advancing an organization’s causes.
Organizations look to social media as a means of attracting, leveraging and maintaining an engaged community of young supporters.
This nonprofit report examines the online behaviors of leading nonprofits and their followers, providing insight on how to evaluate performance and optimize social strategies.
Download this report and uncover:
- Key Facebook and Twitter benchmarks
- How the format and timing of online posts affects its performance
- Social intelligence strategies from The British Red Cross and Check One Two
During a recent presentation to Dallas Social Media Club, Chuck Hemann outlined the ten trends in digital analytics today. This comes from his work with clients as part of W2O Group, as well as extensive research that was done to write his new book, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World.
Trump vs Clinton - Polling Opinions: How the polls were wrong and how to fix...chrisbrock54
This document discusses ways that pollsters could improve their election predictions in the future based on failures in the 2016 US presidential election. It identifies several issues with polls in 2016, including relying on small sample sizes, outdated polling methods, and neglecting online data sources. It then provides eight fixes for pollsters, such as applying robust statistical models, incorporating modern technology and online data, accurately assessing the impact of scandals, and utilizing digital advertising data from Facebook. The overall message is that pollsters need to embrace new data sources and statistical methods to make more accurate predictions.
This session on virtual recruiting discusses how social media is changing the fields of recruiting and human resources. Learn how companies should engage their candidates and employees using virtual engagement tools. Speaker, Jessica Miller-Merrell discusses the newest and hottest field in recruiting called Social Recruiting. Our session will go beyond basic social media and consider global recruitment trends. Learn about the unchartered legal waters and potential liabilities that have yet to be decided by the current courts system.
The document summarizes survey results on media usage by job seekers and discusses various online and social media options for candidates and recruiters to engage with each other, including Twitter, Facebook, LinkedIn, Ning, mobile sites. It provides examples of how some companies and individuals use social media platforms like Ning, Twitter and mobile sites effectively for recruiting and job searching.
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
This webinar deck includes recaps, highlights, trends, and some of our favorite panels from the Nonprofit Technology Conference 2013! Trends we discuss include Peer to Peer fundraising, Big Data, Mobile/Tablet Giving, and User-Centric Design.
Social Media 101: Things Have Changed Since School Let Out - John BlueJohn Blue
This presentation was shared via a National Agri-Marketing Association webinar on September 14, 2017. This SlideShare contains the slides and notes of the presentation, typos and all.
Links mentioned in the presentation can be found at http://bitly.com/some-101-ref-info
John Blue, with Truffle Media Networks, offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.
Additionally, John provides strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel's value for campaigns.
This document discusses digital footprints and how employers are increasingly using social networking sites to screen potential job candidates. It defines a digital footprint as information about a person's online activities and presence. It notes that employers seek candidates on social networks because that is where many users engage online. Statistics show that 9% of Canadian employers planned to increase social network recruiting in 2008 and 1 in 5 US employers use networks to research candidates. The document advises checking one's digital footprint given the public, searchable nature of much online information. It concludes by listing resources on digital footprints and social networks.
Top Ten Digital Engagement Tools - WASHTO 2013 Annual Meetingkrmobley1
1. The document discusses top ten digital engagement tools and techniques for public outreach, including hashtags, social media sites, Twitter, hosted discussions/blogs, virtual meetings, video sharing, textizen, interactive surveying, crowdsourcing, and management dashboards.
2. Virtual meetings allow for regional discussions through webinars while interactive surveying and crowdsourcing gather public input on priorities and preferences.
3. Successful digital engagement requires strategy, regular updates, and viewing social media as a true conversation rather than just broadcasting information.
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
Turbocharging Your Digital Campaigns with Online InfluencersCheryl Contee
Learn how to use smart segmentation and engagement techniques to find 3 different types of influencers online. Tips, tricks and the latest data to help your campaigns become more successful. Presented at Netroots Nation, July 2015
Attentive.ly Netroots Nation New Tools Shootout #NN15 2015Cheryl Contee
The document discusses how Attentive helps brands boost engagement with their audiences by identifying influencers in a brand's customer relationship management (CRM) system, tracking what influencers post on social media, and automating the delivery of personalized content to audiences based on their social mentions in real-time. It provides examples of how non-profits have seen increased donor engagement by following donors on social media and how influencers recruited over 100 participants who raised $200,000 for a non-profit event by spreading the word on their own social channels.
Learn more about cross-functional collaboration from the co-founder of two innovative startups, Lean Startup style. Featuring examples from the big data social marketing automation SaaS product, Attentlve.ly. From Cheryl Contee's #LeanStartup main stage talk in 2014.
The document describes the services of Attentive.ly, a company that uses big data, social listening, and marketing automation to help organizations and political candidates understand their supporters and boost engagement. Attentive.ly matches email lists to over 100 social networks to see what supporters are saying online. It then uses this insights to segment supporters, identify influencers, and automate personalized marketing like targeted emails, ads, and social follows. The goal is to provide tools that drive more actions and donations through real-time personalization.
The document appears to be a presentation for a company called Attentive.ly that provides a platform for personalized, targeted marketing across multiple channels. Some key points:
- Attentive.ly helps companies match customer profiles to social media data to better understand customers and target messaging.
- Their platform allows automated personalized email, social media posts, ads and segmentation based on customer interests found through social listening.
- They aim to provide a more comprehensive view of customers than traditional marketing tools by analyzing what customers are saying on social media.
SF Tech 4 Good - 7 Sexy Secrets of Successful Campaigns + How to Stop Integra...Cheryl Contee
The document outlines 7 secrets of successful campaigns: 1) be funny, 2) use faces, 3) target specific audiences, 4) tap into pop culture, 5) have heart, 6) tell stories, and 7) stop over-integrating customer relationship management systems. It also discusses how social innovation can create rapid change when aligned with audiences and how technology can be used to change the world.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Presentation of the OECD Artificial Intelligence Review of Germany
N-TEN #14NTC 5+ Digital Marketing Ideas You Can Use Mon Morn
1. IDEAS YOU CAN
USE MON MORN
Dial Up Your
Digital Marketing
3/15/14
#14NTC | @ch3ryl
2. CHERYL // CONTEE
Affiliate of Harvard's Berkman Center for
Internet & Society
The Root 100 list of established and
emerging Black leaders
Huffington Post Top 27 Female Founders
in Tech to Follow on Twitter in 2011.
Fast Company 2010 Most Influential
Women in Tech
3/15/14
#14NTC | @ch3ryl
7. Big Data Targeting for Social Impact
"It opens up a new realm of possibilities for online advocacy. !
It's definitely a tool I'd recommend. It's changing the !
way that we do online advocacy.”
David Norton, Advocacy Manager, SEIU in TechPresident article
22. WHY IT MATTERS // CHANGE THE WORLD
“I started out with a dream
to make a star in a jar,
and I ended up …
making things that I think can
change the world.”
— Taylor Wilson (teenage nuclear scientist)
3/15/14
#14NTC | @ch3ryl