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Social Media and Social Capital

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Patrick "PC" Sweeney
Patrick "PC" Sweeney

This document discusses how to evaluate and develop a social media presence for a library or organization. It addresses establishing policies, choosing platforms like Facebook, Twitter and blogs, creating branding, engaging audiences through contests and hashtags, monitoring discussions, and collaborating with other groups. The goal is to build social capital and connections by providing valuable information to users and communities.

TechnologyBusiness
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SOCIAL Media Capital www.pcsweeney.com
Social Media – The Power Source www.pcsweeney.com
Social Capital - Harnessing the Power “refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam www.pcsweeney.com
Where Do I Begin? - Evaluation Your Online Profile  Directories  Static Websites  News Sites  Online Maps www.pcsweeney.com
More Evaluation – Social Profile They’re already talking  Yelp  Foursquare  Twitter  Facebook  Blogs Your staff is probably already talking too! www.pcsweeney.com
Even More Evaluation… What are they using? www.pcsweeney.com
It’s Decision Time! •Brand Name? •Organization Run? •Employee Run? •Which tools? •What will you say? •Who is your audience? www.pcsweeney.com
Policies, Policies, Policies  Staff Polices  Patron interaction Policies  Personal use polices  Blogging Polices  Twitter Policies  Facebook Policies  And more!! www.pcsweeney.com
Ready to Launch Consistency=Branding  Register your name -Knowem.com  Logo/Photo  Description  Tags www.pcsweeney.com
How to Find Friends…  Communicate Hashtags  Ask  Contests  Promotions  Retweets  Answer ?s  BE FRIENDLY!!  Or… www.pcsweeney.com
Catch a Meme Wave! www.pcsweeney.com
Catch a Meme Wave! www.pcsweeney.com
Catch a Meme Wave! www.pcsweeney.com
What Not to Do…  Negativity  Lie  Religion  Sex  Politics  Troll www.pcsweeney.com
Monitoring Your Message  Google Alerts  TwinBox  Searches  Rating Sites  Listen www.pcsweeney.com
They Are Talking… Now What? www.pcsweeney.com
How Will You Spend Your Social Capital? What do they want? Connect with Cities Collaborate with organizations Public support Promoting services/programs Advertising eBranch/OPAC Promote online materials Local bands/artists www.pcsweeney.com
Bonus Slide- This Part is for You! Don’t forget about YOUR social network! www.pcsweeney.com

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Social Media and Social Capital

  • 2. Social Media – The Power Source www.pcsweeney.com
  • 3. Social Capital - Harnessing the Power “refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam www.pcsweeney.com
  • 4. Where Do I Begin? - Evaluation Your Online Profile  Directories  Static Websites  News Sites  Online Maps www.pcsweeney.com
  • 5. More Evaluation – Social Profile They’re already talking  Yelp  Foursquare  Twitter  Facebook  Blogs Your staff is probably already talking too! www.pcsweeney.com
  • 6. Even More Evaluation… What are they using? www.pcsweeney.com
  • 7. It’s Decision Time! •Brand Name? •Organization Run? •Employee Run? •Which tools? •What will you say? •Who is your audience? www.pcsweeney.com
  • 8. Policies, Policies, Policies  Staff Polices  Patron interaction Policies  Personal use polices  Blogging Polices  Twitter Policies  Facebook Policies  And more!! www.pcsweeney.com
  • 9. Ready to Launch Consistency=Branding  Register your name -Knowem.com  Logo/Photo  Description  Tags www.pcsweeney.com
  • 10. How to Find Friends…  Communicate Hashtags  Ask  Contests  Promotions  Retweets  Answer ?s  BE FRIENDLY!!  Or… www.pcsweeney.com
  • 11. Catch a Meme Wave! www.pcsweeney.com
  • 12. Catch a Meme Wave! www.pcsweeney.com
  • 13. Catch a Meme Wave! www.pcsweeney.com
  • 14. What Not to Do…  Negativity  Lie  Religion  Sex  Politics  Troll www.pcsweeney.com
  • 15. Monitoring Your Message  Google Alerts  TwinBox  Searches  Rating Sites  Listen www.pcsweeney.com
  • 16. They Are Talking… Now What? www.pcsweeney.com
  • 17. How Will You Spend Your Social Capital? What do they want? Connect with Cities Collaborate with organizations Public support Promoting services/programs Advertising eBranch/OPAC Promote online materials Local bands/artists www.pcsweeney.com
  • 18. Bonus Slide- This Part is for You! Don’t forget about YOUR social network! www.pcsweeney.com